Startup Professionals Musings

APRIL 20, 2020

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. For example, the company GoPro makes cameras, yet now rarely ever talks about cameras in its marketing.

Marketing

TechCrunch LA

SEPTEMBER 21, 2021

For now, it’s only available in Arizona, although the company plans to expand to other markets such as Texas, Nevada, Pennsylvania, Ohio and Georgia. ” In 2020, Root had a direct loss ratio of 82%. But of course, it has far fewer customers and is only serving one market. Image Credits: Just Insure. year to date so far.

Startup

TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. million installs across the world to date, according to data provided by market intelligence firm Sensor Tower. Cider’s other major markets are the U.K.,

Startup

Both Sides of the Table

APRIL 1, 2020

But in the past two weeks I’ve heard many cavalier comments about: cuts, renegotiations, changing terms, “the market environment dictates this” or “never waste a good crisis” or “you just need to cut 25% of your staff” because it seems everybody is doing it. He asked for a few more weeks to gather market signals before enacting change.

Demand

TechCrunch LA

SEPTEMBER 13, 2021

But today a startup that’s tackling a different aspect of the market — addressing the supply chain that subsequently turns the wheels of the bigger food distribution machine — is announcing a big round of funding as it continues to grow. The funding is coming from a wide mix of investors.

Startup

TechCrunch LA

AUGUST 9, 2022

It’s also a massive market — and by Danna’s estimates, still with a lot of untapped business — with Boulevard quoting figures that forecast personal care and beauty sales passing $1.4 But for now, it’s a startup its investors believe is on solid footing in its home market. “As Focusing on the U.S.

Help

TechCrunch LA

MARCH 26, 2020

In Canada, INKSmith , a startup that was making design and tech tools accessible for kids, has now moved to making face shields and is hiring up to 100 new employees to meet demand. “I After that, we’re going to meet the demands of Canada,” INKSmith CEO Jeremy Hedges told the Canadian news outlet Global News.

Company

Startup Professionals Musings

OCTOBER 9, 2020

You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. This lets you evolve your strategy with the market. Optimize staffing overhead and flexibility in a fluid market. Marty Zwilling First published on Inc.com on 09/24/2020.

Competition

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup

Startup Professionals Musings

DECEMBER 18, 2020

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices.

Customer

Startup Professionals Musings

JANUARY 6, 2021

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. The company has since gone public, and is still a market leader.

Technical Review

TechCrunch LA

SEPTEMBER 21, 2019

The company is actually based out of LA, too, but has completed its initial launch in Minnesota, where there’s greater demand for short-term bus travel. A big part of our mission is to get people comfortable on buses again as a viable alternative to air travel in certain markets.”. The business has closed a $3.85 is negative.

Services

TechCrunch LA

AUGUST 12, 2022

providing freshly packaged salads, heat-and-eat prepared meals and vegan overnight oats, raised $7 million in funding as it goes after the $34 billion fresh prepared foods market. In January 2020, the company was in discussions with Whole Foods about launching a pilot of its meals in a few stores. Positive Food Co.,

Invest

TechCrunch LA

OCTOBER 7, 2021

Covid-19 foisted a hefty set of expectations on the e-learning industry, with companies building tools to help teach people remotely suddenly finding themselves in unprecedented demand. “There is a lot more accountability in person,” Schwab said. Thankfully, now that appears to be changing.

Mentor

Startup Professionals Musings

JULY 24, 2020

In my experience, your first step should be to look beyond traditional marketing practices, per the following strategies: Make every customer experience a memorable one. Today’s customers demand to be more than satisfied with your price to be loyal. Not every change you make is worthy of hype in your marketing.

Customer

TechCrunch LA

AUGUST 30, 2022

Genies has made forays into fashion before — the startup partnered with Gucci back in 2020 to give the retailer’s customers access to try on new virtual designs and to buy curated digital goods. Still, he expressed hesitancy to characterize and market the startup as an NFT company, although NFTs are core to its business model.

Geni

Startup Professionals Musings

NOVEMBER 24, 2018

According to an Intuit study , that number is quickly rising and will approach 40 percent by 2020. The author outlines eight necessary steps for every business and entrepreneur to capitalize on this movement to on-demand project teams, versus permanent hires. Build an on-demand team of strategic do-ers. It’s here to stay.

Demand

Startup Professionals Musings

JUNE 3, 2020

In addition to personal focus, I find that the best entrepreneurs build and demand a culture of focus and excellence in their team, their investors, and even their advisors. This ability to focus and get the job done is the only way to keep you ahead of competitors today’s in a rapidly evolving market with highly demanding customers.

Entrepreneur

Startup Professionals Musings

MAY 1, 2020

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. But for many other innovative startups in emerging markets where shocks are frequent, a focus on sustainability and the longer view are more key to success.

Ideas

Startup Professionals Musings

JUNE 26, 2020

Quantify the market opportunity in business terms. For example, “Nielsen projects that the market for smart phones will double every year for the next five years.” Include marketing, sales, and customer rollout plans. This summary if often extracted as marketing collateral, with text and graphics for pitch handouts.

Product

Startup Professionals Musings

JANUARY 31, 2020

The simple solution I recommend to inventors is to find a partner who can focus on business and marketing, while you focus on technology. Understanding what drives customers to buy, in different market segments and cultures, is usually just as challenging as creating and combining technology to deliver function.

Startup

Startup Professionals Musings

JULY 1, 2020

What you don’t expect is to feel out of control , or to always be fighting the many demands for your time. You expected the difficulty of finding funding, but you never expected it to go so fast into unanticipated expenses, inventory, support, and marketing. Endless pivots are required to keep up with market changes.

Entrepreneur

Tech.Co

JUNE 28, 2021

“Marshmallow first began by providing car insurance cover for UK-based expats, a group who had historically been quoted insurance prices that were 51% higher than the market average. After most lockdowns were lifted, demand for services like beauty treatments has skyrocketed.

Startup

Both Sides of the Table

DECEMBER 5, 2010

Was it massively better software, better companies, better markets? It was: up-market, exclusive, urban, elite, aesthetically pleasing, ad-free and users were verified. We are also seeing the growth of social networks around topics of interest like StockTwits for people interested in investing in the stock market.

Social Network

Startup Professionals Musings

AUGUST 7, 2020

Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term. These days, the market is moving so fast that it is rarely adequate to rely only on internal development to keep up with change.

Technical Review

Tech.Co

APRIL 26, 2019

The runner-up was “to help pass the time,” at 36 percent, and “to cope with the demands of the job,” at 28.7 Of the top reasons given in the survey for what honestly seems like a pretty poor decision, increasing productivity was the biggest, given by 38 percent of those who had gotten high at work.

Study

Startup Professionals Musings

JULY 31, 2020

They position competitors as a base for their solution advantages, and an indication of existing market demand. Marty Zwilling First published on Inc.com on 07/16/2020. Great entrepreneurs never degrade their competitors, and provide a positive outlook on all the challenges ahead.

Entrepreneur

Startup Professionals Musings

FEBRUARY 19, 2020

Until you admit your weaknesses, such as marketing or communication, you team won’t have the courage to take the initiative to show what can be done, and help you learn how to improve. Good leaders never complain about what they can’t control, and never demand results from team members which are outside their control.

Develop

Startup Professionals Musings

FEBRUARY 24, 2020

Outsourcing gives you the flexibility to add on or cut back services and volume according to demand, and meet your cash-flow management requirements. In addition, they often find the need to pivot as they learn more out their customer needs and solution match to the market. Marty Zwilling First published on Inc.com on 02/07/2020.

Outsource

socalTECH

FEBRUARY 15, 2019

There's lots of noise in the on-demand tutoring space, especially connecting people virtually, however, in my experience, it's in the best interest of consumers to get in-person, local tutoring. If you look at the other players, I believe, on-demand tutors will never exist. What is HeyTutor? Here's the reason why. It's the hub.

Startup

Startup Professionals Musings

JUNE 10, 2020

This almost always starts at the top, based on a founder’s dream and passion, without the proper homework on sizing the market, or assessing product realities. It’s easy for you to blame someone else in the organization, economic conditions outside, or even overly demanding customers, when things are not going well.

Startup

Tech.Co

JANUARY 9, 2018

With computer science jobs predicted to increase by 22 percent by 2020 according to the U.S. They built the world’s most agile crypto library, and regardless of programming language, platform or market, they can help developers deploy end-to-end encryption and protection within one’s application.

Artificial Inteligence

TechCrunch LA

APRIL 18, 2022

The latest company to attract venture capital is Nowadays , a company founded in San Francisco in 2020 as a Public Benefit Corporation by Max Elder and Dominik Grabinski. The company is also expanding its distribution in foodservice and scored a spot on the retail shelves in certain Whole Foods Market stores beginning later this year.

Software Review

TechCrunch LA

MARCH 17, 2019

And while the market’s reaction was negative, there were folks who noted that the Model Y’s likeness to the 3 meant it was getting serious about selling vehicles. That chatter was confirmed by a new job listing for an autonomous vehicles “market specialist” based in Austin. Tiny but mighty micromobility.

San Fernando

TechCrunch LA

MARCH 31, 2021

over the course of 2020 (and their combined estimated price tag of nearly $100 billion), it’s not surprising that the Biden plan begins with a focus on resiliency. ” Climate resiliency . Given the steady drumbeat of climate disasters that hit the U.S.

Startup

socalTECH

JUNE 23, 2021

How do you reinvent your startup-focused on in-person, grass roots marketing-in the face of a global pandemic? Alex Nocifera: We help the enterprise, large brands, working with brands like US Cellular, Panera Bread, Square, Uber, and help them generate demand for their products and services in a local, acute manner. What is Field Day?

Marketing

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. The reality is that when unemployment sinks in demand is likely to get worse.

Venture Capital