article thumbnail

The Business Tech You Need in 2020

Tech.Co

In this article, we'll go over a few examples of the most essential business tech you're going to need to compete in 2020. It's no secret that social media has become an integral part of the business world in the last few years. The post The Business Tech You Need in 2020 appeared first on Tech.co. Point-of-Sale Systems.

article thumbnail

Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

The company laid off its entire retail staff and closed all its physical locations, including its flagship New York City store, in August 2020. Despite its fundraising success, Glossier’s ascent has oftentimes been far from smooth. The company’s website currently says customers should “stay tuned” for more retail store openings this year.

CTO Hire 197
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shopify Plots Amazon Affiliate Marketing Attack

Tech.Co

Now, Shopify has apparently approached major publishers including Complex and Vox Media as well as getting Buzzfeed to sign on to the new program. Consumer tech, for example, is a perfect fit for affiliate marketing with 60% of consumers buying electronics on Prime Day 2020. As a result, Amazon managed to generate a frightening $10.4

Marketing 179
article thumbnail

A16z-backed Shein challenger Cider is growing rapidly

TechCrunch LA

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. But keep in mind Cider was only founded in 2020 while Shein started out over a decade ago. Its success naturally spawns imitators and challengers.

Startup 217
article thumbnail

More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. ” Los Angeles-based Brud is by far the most established of this new breed in the U.S.

article thumbnail

5 Keys to Results in the Current Marketing Revolution

Startup Professionals Musings

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages.

Marketing 130
article thumbnail

5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

Customers these days are turned off by timeless safe messages, delivered repeatedly on traditional media. Using recognized experts and social media influencers turns the marketing context into teaching as opposed to selling. Marty Zwilling First published on Inc.com on 12/03/2020. Take your first step today.

Customer 173