socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling'

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

APRIL 1, 2020

Los Angeles-based online advertising exchange Rubicon Project nd New York-baesd Telaria said this morning that the two companies have completed their previously announced merger. The two said the merged company is now the world's largest independent sell-side advertising platform. READ MORE>>.

Advertising 113

Advertising Los Angeles Platform Help 113

socalTECH

SEPTEMBER 5, 2013

Los Angeles-based mobile advertising technology firm Gradient X , which is led by Brian Baumgart, has been acquired by digital advertising firm Amobee , Amobee announed this morning. Financial terms of the acquisition were not announced. gradientx amobee merger acquisition digital advertising mobile'

Advertising 147

Advertising Acquisition Mobile Los Angeles 147

socalTECH

OCTOBER 11, 2013

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Airpush, which is led by Asher Delug, said it will integrate Hubbl''s native advertising platform into its own products. Hubbl was based in New York.

Advertising 138

Advertising Mobile Los Angeles Acquisition 138

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

.Net 185

.Net Advertising Los Angeles Platform 185

socalTECH

JULY 18, 2017

Los Angeles-based online advertising exchange operator Rubicon Project has acquired programmatic advertising technology developer nToggle , in a deal worth $38.5M Rubcion Project said the technology developed by nToggle will be made available on Rubicon Project's platform in the coming months.

Advertising 149

Advertising Los Angeles Platform Technology 149

socalTECH

JANUARY 23, 2019

Los Angeles-based streaming television service Pluto TV , which offers up free streaming television to users through devices such as Roku, Amazon Fire TV, Apple TV, and Chromecast, has been acquired by Viacom in a deal worth $340M in cash, according to Viacom. million of those using connected TVs. million of those using connected TVs.

Advertising 113

Advertising Acquisition Los Angeles Activity 113

socalTECH

DECEMBER 19, 2019

Los Angeles-based advertising technology developer and advertising marketplace operator Rubicon Project has merged with Telaria , a fellow online advertising company, in a stock-for-stock exchange. The deal will create what the two said will be the "largest independent sell-side advertising platform" in the market.

Advertising 100

Advertising Los Angeles Platform Marketing 100

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. The company said it will introduce ads “over the coming weeks” in order to “cover our expenses” of running the platform.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said the new product comes from its May 2012 acquisition of Mobsmith. The product is currently available in the U.S.,

Mobile 124

Mobile Advertising Los Angeles Platform 124

socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. The way we're doing that, is we are creating video content, which we distribute across social platforms. It's pretty broad.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

SEPTEMBER 15, 2009

Los Angeles-based Rubicon Project , a venture backed provider of online advertising optimization services, said today that it has acquired Others Online , a provider of a behavioral targeting service for the online advertising industry. Financial terms of the acquisition were not disclosed. READ MORE>>.

Clearstone 133

Clearstone Advertising Acquisition Los Angeles 133

socalTECH

APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced.

Social Media 100

Social Media Advertising Los Angeles Platform 100

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. We’ve worked with lots of startups at different points in the funnel, starting from the ground up and working with them through various rounds of funding, all the way through acquisitions, including two by unicorns.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

NOVEMBER 21, 2014

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

Both Sides of the Table

JANUARY 19, 2015

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

FEBRUARY 19, 2010

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company. Rubicon also said in its announcement that it had year-over-year growth of 270%, and that during 2009 it made its first acquisition, of technology firm Others Online.

Invest 133

Invest Clearstone Acquisition Advertising 133

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. 24/7, which is part of WPP, said it will incorporate Panache's digital video ad technology and formats into its Open AdStream platform. The firm was founded in 2006.

Media 140

Media Advertising News Los Angeles 140

socalTECH

OCTOBER 31, 2012

For ThinkNear , it looks like the whole process paid off in less than two years, after the Los Angeles company went from the TechStars accelerator just last June, to a healthy acquisition by TeleNav earlier this month for $22.5M. Congrats on the acquisition! How did the acquisition come about? It was really great.

Startup 225

Startup Acquisition Doc Ideas 225

TechCrunch LA

JANUARY 23, 2020

It has inked a licensing deal with Merlin , the global agency that represents tens of thousands of independent music labels and hundreds of thousands of artists, for music from those labels to be used legally on the TikTok platform anywhere that the app is available.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

JUNE 21, 2012

Los Angeles-based online coupon and deal site Savings.com has been acuqired by Cox Target Media , Cox announced Thursday afternoon. Cox said the buy "substantially expands" its business across traditional, digital, social and mobile platforms. Loren Bendele, founder of Savings.com, continues on at Savings.com after the acquisition.

Media 164

Media Acquisition Los Angeles Platform 164

socalTECH

JANUARY 20, 2015

Last week, Los Angeles-based Sense360 raised $2.75M in a funding round, to go towards its development of a platform to help developers pull together information and make sense of all the data coming from your mobile phone. What platforms will this work on? It wasn''t something most people thought would happen.

Startup 100

Startup Platform Mobile Advertising 100

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. That was my first time in buying and selling of digital advertising.

Startup 113

Startup Advertising Marketing Platform 113

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. That was my first time in buying and selling of digital advertising.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. You mentioned that you've been growing the company recently, and made a recent acquisition? We also just made an acquisition of Jovian over the summer.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. The last group, on the technical side, is platform data services. Google has to go through channels like us just to get to an advertiser. How big is YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

FEBRUARY 15, 2019

Skyler Lucci is co-founder and CEO of Los Angeles-based HeyTutor (www.heytutor.com), a startup which has created an online platform which connects and matches students with in-person tutors. In this industry, customer acquisition costs are super high. Customer acquisition costs can be as much as $200 an hour.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. The last group, on the technical side, is platform data services. Google has to go through channels like us just to get to an advertiser.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. He co-founded a prominent accelerator in Los Angeles called MuckerLab , that has produced a number of impressive companies and he mentored more than 20 of them. I made some reference calls.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

DECEMBER 19, 2008

Los Angeles-based PixelFish, which develops video advertising for small and medium sized businesses, said this morning that it has acquired Eyespot, a provider of video hosting services for web sites. Pixelfish said the buy will help it accelerate the development of its video advertising platform.

San Diego 100

San Diego Advertising Web Los Angeles 100

SoCal Delicious

MAY 6, 2012

63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies. Subscribe to RSS.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. In the case of Los Angeles-based Laffster (www.laffster.com), you apply software algorithms, science, and research to figure it all out. One of the companies there I was working with was CollegeHumor.

Content 230

Content News Startup Research 230

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

Mobile 224

Mobile CTO Hire CPC Web 224

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. I think everybody heard about this acquisition. I talked about the platform moves of Twitter and why it should be expected. TweetPhoto - Real-time photo sharing platform. It’s core platform stuff. M&A Discussion.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

MARCH 6, 2013

Los Angeles-based Earbits (www.earbits.com) has developed a service geared around new music discovery and streaming, making it easy for passionate music fans to find new bands, tracks, and albums they like. The new release gives the platform more on-demand features. The best advertisement you have for your band is really the music.

Demand 166

Demand Startup Platform Sites 166