Acquisition Advertising Invest Report 
Both Sides of the Table
AUGUST 11, 2021
Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.
socalTECH
JANUARY 13, 2017
Los Angeles-based advertising exchange Rubicon Project is reportedly seeking a buyer, and has engaged investment banking firm Morgan Stanley to shop the firm, according to the WSJ on Friday. The report cited "people familiar with the matter".
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Both Sides of the Table
JUNE 20, 2014
By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.
TechCrunch LA
JULY 3, 2018
Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science.
socalTECH
JANUARY 15, 2021
Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019.
socalTECH
MARCH 28, 2013
Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing.
Startup Professionals Musings
AUGUST 21, 2021
Startups usually think in terms of a million to 10 million dollar infusions, but aspiring unicorns usually need to seek financial investments of hundreds of millions, or even a billion dollars. Then there is the pressure to go public ( IPO ), and open your investment to thousands, maybe millions, of small investors.
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