L.A. Business Journal

NOVEMBER 27, 2018

Disney, Google sign advertising deal; NBCUniversal makes use of AI; Axiomatic and March Capital invest in Nifty Games.

Capital 100

Capital Google Advertising Report 100

socalTECH

JUNE 12, 2015

Venture capitalists, who once were pouring money into the advertising technology area, have shut off the spigot for ad tech--according to an article in the WSJ this week. Ad tech companies, once the darling of Sand Hill Road, are having a hard time even getting a meeting , according to the report.

Report 100

Report OpenX Southern California Advertising 100

socalTECH

APRIL 15, 2010

Southern California venture capital investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M in Q1, up from $588.033M tallied by the report in Q4 of 2009, and up significantly from the $320.2M billion in investments in 681 deals in the first quarter of 2010.

Southern California 208

Southern California Orange County Invest GRP Partners 208

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

JULY 17, 2014

The latest venture capital totals from the PricewaterhouseCoopers/National Venture Capital Association''s MoneyTree Report was released this evening, tallying up $761.12M in investments in Q2 of 2014 in Southern California, up from Q2 of 2013, when $616.83M was invested in the region. Nationally, there was $13.0 READ MORE>>.

Southern California 240

Southern California El Segundo Culver City Orange County 240

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. real estate investment playa vista west angeles realestate technology media growth jobs' READ MORE>>.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

L.A. Business Journal

DECEMBER 1, 2016

16, Breitbart hits back against boycotting advertisers, and 21st Century Fox invests in augmented and virtual reality glasses company. SpaceX aims to resume flights on Dec.

SpaceX 100

SpaceX Advertising Report Invest 100

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. openx mobile advertising auction network server'

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

APRIL 14, 2016

in venture capital in Q1, according to the latest MoneyTree Report by PricewaterhouseCoopers and the National Venture Capital Association, based on data from Thomson Reuters. in funds invested, across 47 deals; Orange County had $158M invested across 15 deals; and San Diego had $253.5M invested across 21 deals.

Southern California 100

Southern California Venture Capital Orange County Ventura 100

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid reports to Jason Fairchild, OpenX's Chief Revenue Officer. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures and Samsung Venture Investment Corporation.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

Startup Professionals Musings

AUGUST 25, 2023

We all see reports of venture capitalists who invest millions in new businesses, but be assured that these investments come only after you have a proven base business, and have a case for scaling it quickly. Explore multiple sources based on your level of need and risk. The key is not to expect any magic or entitlement here.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

Southern California 159

Southern California Social Media Advertising Media 159

socalTECH

MAY 11, 2015

Newport Beach-based Veritone , a provider of services to help companies with cross media advertising, recently raised $34.0M Veritone servs the broadcast and advertising market. The funding was recently disclosed in the PricewaterhouseCoopers/NVCA MoneyTree report. in a funding round. READ MORE>>.

Advertising 100

Advertising Media Report Funding 100

Startup Professionals Musings

AUGUST 21, 2021

Startups usually think in terms of a million to 10 million dollar infusions, but aspiring unicorns usually need to seek financial investments of hundreds of millions, or even a billion dollars. Then there is the pressure to go public ( IPO ), and open your investment to thousands, maybe millions, of small investors.

Startup 151

Startup Course Sales Entrepreneur 151

TechCrunch LA

OCTOBER 19, 2019

It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S. In 2017, TechCrunch reported that Whisper underwent significant layoffs to stave off collapse and put the company on a path to profitability.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. According to relevant reports , 93 percent of online experiences start with a search engine. Your challenge is to provide credible content, sources, and assistance.

Customer 172

Customer Custom Marketing Social Media 172

TechCrunch LA

APRIL 23, 2018

i am deeply invested in the drama surrounding lil miquela and now you all have to be too. It’s less well-known that the company is backed by some of the biggest names in venture capital investment — firms like Sequoia Capital. Around this time McFedries also began investing in companies, according to AngelList.

Social Media 254

Social Media Los Angeles Media Geni 254

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Ed Braswell, CEO, edo says this is necessary as, “Payments and advertising are colliding; to stay competitive firms are searching for solutions to drive customer acquisition, loyalty and return on marketing investment.”.

Advertising 64

Advertising Media Networking Capital 64

socalTECH

AUGUST 26, 2009

Beverly Hills-based Hydra LLC , an Internet advertising company which has been seeing major growth in the last couple of years, has apparently hit a major snag, as the company has become embroiled in lawsuits associated with the departure of three of the four founding partners at the firm. Tags: online advertising media hydra.

Beverly Hills 124

Beverly Hills Journal Advertising Los Angeles 124

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. We both wanted to build a practice that would make Los Angeles proud but where we would travel tirelessly to other locations to make investments in the best entrepreneurs wherever they were.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Both Sides of the Table

AUGUST 21, 2011

When I first got into VC I decided I better have some investment themes. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable.

Mobile 329

Mobile Advertising Media Marketing 329

TechCrunch LA

AUGUST 15, 2018

“We have invested before in similar companies that sell technology to CFOs — ranging from Avalara* and Intacct* to Outlooksoft* and Bonfire*– and we are excited to partner with Daniel, Jay and their team, who have already built a significant business in a short amount of time.”.

Startup 155

Startup Cerritos Los Angeles IBM 155

Xconomy

JULY 19, 2019

Soaring prices of Bitcoin and other so-called digital tokens were attracting investments from speculators hoping to get rich quick—but these virtual coin values were also known to drop just as suddenly, the US Treasury Department’s Financial Stability Oversight Council noted.

Pricing 89

Pricing Report Invest Venture Capital 89

Tech.Co

FEBRUARY 12, 2019

The marketing and advertising industry came in third, and the construction industry came in second. Respondents were most likely to report revealing secrets to colleagues after drinking at a work event or complaining about work issues in a way they later regretted. This actually might be easier than you think.

Study 127

Study Startup Slides Advertising 127

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Tracking and performance reporting. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

SEPTEMBER 11, 2021

If your product is free, with advertising revenue from click-throughs, you need a sign-up rate and page-view rate that approaches one million page views per month. In the consumer world, groups like Consumer Reports , will give you similar credibility, if positive. Free and freemium products need a solid base.

Startup 121

Startup Metrics Customer Custom 121

Tech Zulu Event

DECEMBER 10, 2013

Prior to joining Science, Monahan was co-founder and CEO AlphaBoost, a Facebook advertising reporting software builder. He understands the nuances of social media marketing and his expertise in advertising technology, particularly across Facebook, will serve to further accelerate our portfolio companies’ growth.”.

Social Media 82

Social Media Media Marketing Startup 82

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

OCTOBER 6, 2017

Why are these colleges using you, rather than investing in their own custom applications? We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics. Depending on who you are, and where you are, we can deliver different advertising.

Mobile 162

Mobile Platform El Segundo UCLA 162

Startup Professionals Musings

OCTOBER 16, 2020

By spending only within your means, and re-investing the money you make, you will more likely enjoy success. Define your “ secret sauce ” or intellectual property, and advertise it as well as protect it. The Small Business Administration reports that over 50 percent of small businesses are now home-based.

Customer 125

Customer Custom Tool Writing 125

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Tracking and performance reporting. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 11, 2009

Middle Market Investment Banking. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Costello and Sons Insurance Brokers (www.costelloandsons.com). Custom Insurance Programs for Technology Companies. Deloitte (www.deloitte.com/us/technology). Technology.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

NOVEMBER 17, 2009

Middle Market Investment Banking. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: sponsor advertisement. Costello and Sons Insurance Brokers (www.costelloandsons.com). Custom Insurance Programs for Technology Companies. Startups Made Simple.

Orange County 113

Orange County Southern California IP Glendale 113