SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

Pricing 150

Pricing Acquisition Customer Custom 150

Xconomy

FEBRUARY 6, 2018

While much of the focus in using VR has been on gaming and entertainment, “virtual reality has the potential to reinvent the consumer experience—with an experience we call contextual commerce,” according to a Store No 8 blog post Monday by Katie Finnegan, Walmart’s vice president of incubation and principal and founder of Store No 8.

Venice 64

Venice Incubator Blogging Commerce 64

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

SoCal CTO

NOVEMBER 17, 2009

Sometimes I make a blog entry. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! I’ll be curious to hear more about your experience with affiliate marketing.

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

JANUARY 9, 2014

We want to create a great consumer experience, which is significantly different than cookie cutter, cut-and-paste coupon sites. From that experience, I was looking at every coupon, deal, and product site out there, because they were very active on the M&A front. That''s what we want to create. What''s the background of your team?

Internet Brands 257

Internet Brands Content Startup Sites 257

Startup Professionals Musings

OCTOBER 30, 2020

Based on my own experience in working with many successful, and some not so successful, entrepreneurs and business owners, I suggest that you start with an assessment of your own personal goals and interests, other than making money. Prioritize mergers and acquisitions early. The big question is how you can beat these odds.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Both Sides of the Table

APRIL 4, 2011

My experience has proven that even some well known companies are under-whelming in this department. Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. lowering $1.50

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

JUNE 16, 2011

5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. TweetDeck is a very natural acquisition, it certainly brings talent that knows how to build Twitter applications. If you follow the tech blogs, that’s a very vocal community, but it is a tiny community. If you can show ROI, you are top of mind.

Social Media 252

Social Media Platform Media Networking 252

Both Sides of the Table

JANUARY 11, 2014

His early experience was at LogMeIn and then he went on to help Xobni, DropBox, LookOut and EventBrite to name a few companies I’m sure you’ve heard of. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

APRIL 21, 2010

Finally, a lot of people asking me about typos on my blog. Grockit is led by Farb Nivi who was a former test instructor at both Kaplan and Princeton Review so brings a lot of experience to this market. So these guys have both deep domain experience as well as tons of startup chops. Blogging has gone through many iterations.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Eric Greenspan

OCTOBER 29, 2009

It’s a fun company, but customer acquisition is the biggest challenge we face. She came back Tweeting like a bird…great experience for her and we are lucky to have her on the team. We need to tie our tweets, FB posts and emails into a blog. In addition, all team members are starting their own blogs, this is mine.

Blogging 100

Blogging Email Yammer Doc 100

InfoChachkie

AUGUST 4, 2014

Kutay: "Starting out today is a much more challenging venture than it was when there were fewer of us and anyone getting into the game could use their unique story and experience fairly easily because there weren’t very many others competing in adventure travel and ecotourism. In 1986, based on our experience it was simply ''authenticity.''

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Xconomy

JUNE 27, 2019

San Francisco-based Degreed is among the educational technology companies now classified as “learning experience platforms,’’ because they organize staff participation in skills development training and coordinate it with the goals of employers, who are their clients.

Training 82

Training Education Platform Course 82

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It’s OK to push out extra ones on your website or blog.

Press 319

Press Startup Writing Training 319

Tech Zulu Event

APRIL 24, 2013

Thus, you need to enable new ways to create a scalable customer acquisition process. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. They advertised it within Hulu during commercials and throughout the product experience relevant to user behaviors. About Richie Hecker.

Hulu 111

Hulu Startup Social Media Organization 111

SoCal CTO

FEBRUARY 25, 2007

In my experience, this has been really hard to do successfully. He has twenty years’ experience as a CTO. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

SoCal CTO

NOVEMBER 5, 2009

We both have experience in business and thinking outside the box. I can be found on LinkedIn , have a blog Holocognics and my firm’s website is www.SolutionsLLP.com. What are some good posts that I should check out on your blog? I really like the focus of your blog. I'm looking forward to continued conversation online.

Startup 150

Startup SEO Pepperdine Blogging 150

InfoChachkie

JANUARY 6, 2011

Pull Quote: “If you are smart, competitive, hard working and passionate about what you do you will have the best experience of your life. With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? If you don’t possess all of those things, it will suck and you will be fired.

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

Both Sides of the Table

SEPTEMBER 8, 2009

I was reading Chris Dixon’s blog tonight. I came across this blog post about getting a computer science degree as the best degree for getting into venture capital or working at a VC-backed start up. Business experience, on the other hand, is better learned hands-on. I had to laugh a bit reading it. So back to MBAs.

Startup 337

Startup Venture Capital Study Course 337

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). He has twenty years’ experience as a CTO. Dr. Karrer taught Computer Science for eleven years. in Computer Science.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

InfoChachkie

JANUARY 24, 2011

With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? Hmmm, I actually don’t read other entrepreneurial books or blogs – except infoChachkie of course [Editor’s Note: Kevin is clearly full of it here!]. I also read them “my speech,” which goes something like this: . ‘If

Blogging 219

Blogging Entrepreneur Software Review Course 219

SoCal CTO

FEBRUARY 17, 2007

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. He has twenty years’ experience as a CTO. Dr. Karrer taught Computer Science for eleven years. in Computer Science.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 28, 2007

He has twenty years’ experience as a CTO. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Dr. Karrer taught Computer Science for eleven years. in Computer Science.

Google 150

Google Mobile CTO Coach Southern California 150

Startup Professionals Musings

NOVEMBER 25, 2010

High on my list is the joy and satisfaction of having helped many entrepreneurs face-to-face this year, and hopefully many more by my blog reaching out over the Internet. Mergers and acquisitions pace improving. I trust that you can add a couple more positive items from your personal business experience this year.

Pricing 80

Pricing Blogging Venture Capital Entrepreneur 80

Both Sides of the Table

JULY 25, 2010

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. He ran an experiment in a hotel in which he polled people on whether or not they reused towels during their stay and as expected just over 50% did.

Guide 293

Guide Funding Venture Capital Technical Review 293

Both Sides of the Table

JANUARY 13, 2011

I wrote the summary notes in this blog post. And did I really just try to drop an SAT word into my blog post? In reading the comments on Bijan’s blog and having discussed this so many times, I know some entrepreneurs only want to talk with VCs that think that Powerpoint causes leprosy. Mobile app? Bijan is right.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

InfoChachkie

OCTOBER 20, 2009

As shown at left, pour your money into a customer acquisition funnel, apply a bit of gentle stirring to generate a steady flow of mo money, mo money, mo money. Although the P&S formula is clear-cut, it presupposes that you have insight into your customer acquisition costs, as well the revenue generated by each customer.

Customer 153

Customer Custom Acquisition Entrepreneur 153

SoCal CTO

FEBRUARY 17, 2007

He has twenty years’ experience as a CTO. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Dr. Karrer taught Computer Science for eleven years. in Computer Science.

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. A lot of this comes out of my co-founder's experience, Tony Karrer, and his experience as a blogger. at that time.

Startup 162

Startup Content Advertising Sites 162

SoCal CTO

FEBRUARY 27, 2007

He has twenty years’ experience as a CTO. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Dr. Karrer taught Computer Science for eleven years. in Computer Science.

eHarmony 150

eHarmony CTO Coach CTO Hire Southern California 150

SoCal CTO

FEBRUARY 17, 2007

He has twenty years’ experience as a CTO. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Dr. Karrer taught Computer Science for eleven years. in Computer Science.

Incubator 150

Incubator CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 23, 2007

Why does this hurt, well I was just reading a few blog posts yesterday on finding startup co-founders: Where do you Find Cofounders? He has twenty years’ experience as a CTO. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. in Computer Science.

Los Angeles 150

Los Angeles Networking CTO Coach Angel 150

SoCal CTO

MARCH 20, 2007

He has twenty years’ experience as a CTO. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Dr. Karrer taught Computer Science for eleven years. in Computer Science.

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

SoCal CTO

MARCH 9, 2007

He has twenty years’ experience as a CTO. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Dr. Karrer taught Computer Science for eleven years. in Computer Science.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

SoCal CTO

FEBRUARY 20, 2007

He has twenty years’ experience as a CTO. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Dr. Karrer taught Computer Science for eleven years. in Computer Science.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Frank Addante

MAY 20, 2007

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video!

Entrepreneur 40

Entrepreneur Blogging Startup Venture Capital 40

socalTECH

MAY 2, 2014

That business includes our main registrar platform, which supports 20,000 resellers around the world, and also includes such acquisition as we''ve done such as name.com, domain auctions with Namejet, and a bunch of other activities. It''s a very different experience today from a year ago.

Demand 231

Demand HTML Web Media 231