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What You Missed On Your Holiday Vacation, SoCal Technology Edition

socalTECH

Acquisition of note: Nexsan Acquired For $120M, by Imation. In our features section: Interview with Blair Harrison of Frequency. LaunchpadLA Opens Up Spring Applications. Broadcom Powering New Mac Wireless. Surf Air Gets First Aircraft. AwarePoint ($4M, San Diego, real time patient location systems). How to find a startup mentor.

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Interview with Scott Grimes, Stackin

socalTECH

Our interview today is with Scott Grimes , the CEO of Los Angeles-based Stackin' , which operates a text-based, financial messaging platform. We curate the best products within each category of finance. Scott Grimes: A lot of it is for new user acquisition. Stackin recentlyraised $12.6M We also are working on personalization.

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Interview with Scott Morrow, Curatemedia

socalTECH

We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. For additional verticals, we'll expand that through additional acquisition or through organic sites launched internally. What's the strategy behind acquisitions?

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AirPush's Asher Delug: Bootstrapping Your Way To $100M

socalTECH

To hear how he bootstrapped the company to that size, we caught up with Asher earlier this week for a quick interview. They''re starting to look at more advanced conversion funnels, LTV analysis, and we''re seeing an overall maturity of user acquisition techniques by big buyers. One big new category for us is data and targeting.

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How Chippmunk Hopes To Use UX To Rise Above The Coupon Crowd

socalTECH

All of them offer the same kind of coupon information for a store or category, but many of those sites that show up have very poor results. They made a number of significant acquisitions in that space, My co-founders, Sammer and Chris, worked together at Internet Brands. We have complementary skill sets. READ MORE>>.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. He invented the category of sponsored search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs.

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Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

Brands across all categories are launching incentives and promotional marketing every day, every hour, every week, every month. What Facebook is saying, is Facebook alone is not going to do it, a brand must own the relationship and make the paid media investment, to drive awareness and acquisition of customers. READ MORE>>.

Marketing 196