Remove products-page
article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.

Customer 100
article thumbnail

Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. We successfully accelerated our product innovation schedule to deliver, in record time, solutions to meet these challenges. What was the biggest lesson you learned this year?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Business Plans Still Necessary?

Both Sides of the Table

People mistook extra doses of Ajax for a successful product. and the subsequent acquisition sprees of companies like Google, Yahoo!, The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. portfolios. Do so at your peril.

Web 2.0 334
article thumbnail

Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Jim Semick: I’ve been launching and managing software products for 15 years now, going back to when you and I worked together at Expertcity before it was acquired by Citrix. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.

article thumbnail

Interview with Mehdi Daoudi, CatchPoint Systems

socalTECH

What does CatchPoint's software do? Why the need for your software -- aren't there tools out there that do this already? After the Google acquisition of DoubleClick, I decided to build my own company. We've created lots of features that help customers troubleshoot and optimize their web pages.

Tool 232
article thumbnail

Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

Our clients are retail, technology, consumer product goods, and other companies who are trying to address challenges with a very complex, digital marketing mix they face every day. Smartify''s software-as-a-service platform automates all aspects of their digital marketing, across their channels, including mobile, social, email, and web.

Marketing 196
article thumbnail

Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

According to most experts , business traction is evidence that somebody really wants your product. It’s business momentum, independent of whether you have a product delivered, proven the business model, or significantly penetrated the opportunity. Customers and investors alike measure traction by your formal advisors.

Metrics 57