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Shotgun Software Acquired By Autodesk

socalTECH

Los Angeles-based Shotgun Software , a developer of cloud-based production tracking, review, and asset management software for the film, television and games industries, has been acquired by Autodesk , the two said Wednesday. Financial details of the acquisition were not disclosed. READ MORE>>.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

Fast forward to almost exactly one year later, and a lot has changed for the payments and software startup. Since its 2017 inception, SpotOn has been focused on providing software and payments technology to SMBs with an emphasis on restaurants and retail businesses.

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This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn

InfoChachkie

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. It’s not about helping them use our software. Businesses typically use LinkedIn to recruit employees. Bro Benefits.

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How TVC Aims At Acquisitions, Not IPOs, with Jeb Spencer

socalTECH

We thought it might be interesting to talk with one of the fund's managing directors, Jeb Spencer about the fund's success in technology investments, plus how it managed to raise another fund in this kind of environment, plus its unique goal of getting companies to an acquisition--and not an IPO.

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Collaborate with customers to tune your solution.

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CapLinked Launches Professional Accounts

socalTECH

Los Angeles-based CapLinked , the developer of software for helping companies to raise capital which is headed by Eric M. The site offers up deal rooms to share documents and due diligence information, as well as ways to provide updates to investors, connect with other investors, and more. READ MORE>>.