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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.

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PayPal Completes $4 Billion Acquisition Of Honey

socalTECH

San Jose-based PayPal Holdings said this morning that it has completed its $4 billion cash acquisition of Los Angeles-based Honey , the developer of a browser plug-in that helps consumers find the best coupons for purchases when they are shopping online. READ MORE>>.

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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Selz, run by a team of around 50 in Sydney, Australia, bills itself as a one-stop-shop for small businesses to start selling products and services online. Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Service Sales.

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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

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7 Key Strategies To Ensure Long-Term Customer Growth

Startup Professionals Musings

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Expand into key new sales and delivery channels.

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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. However, although they are providing such significant value, a lot of them operate with limited funding and resources, which ultimately affects the customer experience.

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Looking to be acquired? Think the 10/40 or 20/20 rules.

Berkonomics

The first rule: 10/40: One of my company CEOs recently described his rule for acquisition success, and it resonated with me as a great goal for planning during acquisition exercises. This CEO states that he has made it work twice when acquiring companies, and that is enough for him to make it his rule for all future acquisitions.

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