Startup Professionals Musings

FEBRUARY 28, 2015

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. The way to start is with a sample financial model, freely available from many sources on the Internet, such as this one from Entrepreneur.

Startup 103

Startup Pricing Sample Customer 103

socalTECH

JULY 24, 2009

Helping entrepreneurs succeed. Custom Insurance Programs for Technology Companies. An on-line community for entrepreneurs. Cox Communications - Orange County was recently ranked 2nd amongst Employers Group's, "California's Best Places to Work - 2008" in the Large Companies category. Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

Both Sides of the Table

DECEMBER 27, 2011

” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. The most obvious way to explain this is with sales people. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. What is ConsumerTrack all about? Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

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Startup El Segundo Marketing Media 239

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

FEBRUARY 26, 2013

One or more of the following parameters are viewed by most investors as traction indicators, but good entrepreneurs are often creative and define their own to supplement these: Start with sales to-date for a priced offering. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 106

Startup Metrics Customer Custom 106

Startup Professionals Musings

MAY 9, 2016

Good entrepreneurs are all about managing change, but too many forget that they have to change themselves as their dream evolves from a startup to a scalable business. Now you have real customers who can quickly turn off hundreds of potential customers if you ignore their feedback. Trust your gut, and ignore naysayers.

Social Network 59

Social Network Startup Demand Entrepreneur 59

socalTECH

DECEMBER 11, 2017

From a customer standpoint, though, it's pretty clear. So, from the customer side, it was much easier. Really, we're the sales and marketing arm of those companies. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. We had to simplify all of this for them to use us.

Startup 174

Startup Metrics Customer Custom 174

socalTECH

APRIL 2, 2014

It''s a perfect opportunity for data geeks in marketing and the business side to get information on customers in real time. There are companies much bigger than Smartify trying to solve the challenge of how to create a unified database of customers. carla bourque smartify facebook social marketing entrepreneur startup interview'

Marketing 196

Marketing Pasadena Platform Email 196

Both Sides of the Table

FEBRUARY 21, 2010

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). But of course Google eventually became the massive winner in this category. For starters – the team is exactly what I look for when I’m looking to fund entrepreneurs.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO.

Media 92

Media Social Media Marketing Resource 92

Both Sides of the Table

APRIL 14, 2012

. “it’s smart to use an impending investment valuation to drive a higher acquisition valuation” I would like to amend her statement slightly to read, “it’s smart to use an impending investment valuation to drive an higher acquisition.” Christin goes on. A nice play if you can make it.”

Venture Capital 316

Venture Capital Pricing Social Network Acquisition 316

Both Sides of the Table

JANUARY 13, 2011

I would mostly lump me in that category. In reading the comments on Bijan’s blog and having discussed this so many times, I know some entrepreneurs only want to talk with VCs that think that Powerpoint causes leprosy. It’s the same as in any sales-oriented meeting and make no mistake raising money is sales.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. billion in sales and thus controls less than 10% of the market. Many startup businesses – tech or otherwise – fail. How much ad revenue does TripAdvisor make?

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

DECEMBER 13, 2013

Today, we support four categories: house cleaning, dry cleaning – pickup and delivery, wash and fold – pickup and delivery, and dog walking. What we are spending money and time on is onboarding customers on one end and on the other end onboarding providers. We haven’t had any capital to really test customer acquisition strategies.

Technical Review 87

Technical Review Mobile Startup Los Angeles 87

socalTECH

NOVEMBER 19, 2012

One of the fastest growing startups in Southern California in recent years was Hautelook, which went from just an ideas to a huge, $270M acquisition by Nordstrom only X years later. Hautelook was able to help define--and conquer--the online flash sales category, in record time. Tell us a little bit about your background?

Southern California 200

Southern California Startup Customer Custom 200

socalTECH

MAY 11, 2010

Jody--an experienced entrepreneur who was most recently co-founder of a firm he sold to the Virgin Group, and has been involved with such firms as Lycos, Buydirect.com, and Xoom--told us the story of EcoMom, plus how he connected with McClure on the investment. We caught up with EcoMom CEO Jody Sherman , to learn more about the company.

Software Review 200

Software Review Commerce Startup Sites 200

InfoChachkie

JULY 20, 2015

Six outstanding entrepreneurs have created this sweet flavor of success in one of the most beautiful places on earth – Santa Barbara, California. As Emmy Award winning comedian Bill Grundfest aptly points out in this video , entrepreneurs should seek the intersection of the things they enjoy doing and the tasks which will make them money.

Santa Barbara 100

Santa Barbara Startup Sales Entrepreneur 100

SoCal Delicious

MAY 6, 2012

where entrepreneurs share their stories. 63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Free Corporations For First-Time Entrepreneurs. Right now they’re setting up 500 free corporations for first time entrepreneurs. Here are 62 63 Los Angeles entrepreneurs we can be proud of.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

SoCal Delicious

OCTOBER 8, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Tech entrepreneurs and executives from Silicon Valley are moving south and buying up luxury homes in the Los Angeles area. Developments Blog.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

InfoChachkie

FEBRUARY 24, 2011

We have built SocialStay for scale so I think the ‘chasm’ is both a function of time and sales. Without their buy in, we don’t get the opportunity to interact with end customers. Do you have any advice for emerging entrepreneurs regarding how they can be frugal without compromising their company’s value prop?

Startup 233

Startup Design Mobile Social Network 233