Berkonomics

AUGUST 1, 2013

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). CHURN (% customer cancelling each month). LPC (Lifetime Profit per Customer). CACR (Customer Acquisition Cost Ratio).

Acquisition 189

Acquisition Statistics Sales Customer 189

Startup Professionals Musings

OCTOBER 30, 2020

Most of you prefer to ignore the feedback from analysts that your chances of creating the next unicorn startup may be as low as one in five million. I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Collaborate with customers to tune your solution.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

socalTECH

OCTOBER 2, 2012

We thought it might be interesting to talk with one of the fund's managing directors, Jeb Spencer about the fund's success in technology investments, plus how it managed to raise another fund in this kind of environment, plus its unique goal of getting companies to an acquisition--and not an IPO.

Acquisition 168

Acquisition Software Review Technical Review Equity 168

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

JANUARY 6, 2020

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn. Marty Zwilling.

Startup 123

Startup Pricing Sample Customer 123

Startup Professionals Musings

JANUARY 24, 2021

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Berkonomics

JANUARY 26, 2017

The most striking example was the one hundred–million–dollar purchase of one of my companies by a New York private equity investor using only five million of its cash. Offering too little in an acquisition to satisfy the seller? But I learned it again and again in my various business lives.

Pricing 120

Pricing Sales Tool Equity 120

Berkonomics

AUGUST 13, 2015

While you are busy building your high growth venture, you may have occasionally thought about which large companies might be the ultimate buyer of your company – a buyer that could optimize your idea, customer base, and team. Ideally each target company has a history of consistently making acquisitions with deal terms you would accept.

Template 120

Template Activity Sales Resource 120

InfoChachkie

SEPTEMBER 29, 2014

My article 5 Time-Tested Success Tips From Amazon Founder Jeff Bezos was so well received, I am sharing five more pearls of wisdom from Mr. Bezos. Sometimes we measure things and see that in the short term they actually hurt sales. This encouraged task groups to be limited to five to seven individuals. Let’s do it.’” .

Tips 223

Tips Framework Metrics Cloud Computing 223

socalTECH

SEPTEMBER 17, 2010

Among other updates the firm added to its S-1 filing, the firm reported it now has eight patents granted--up from five--for its intellectual property, and an additional sixteen pending in the United States and other jurisdictions. Tags: demand media domain domainer content merger acquisition legitscript. READ MORE>>.

Demand 194

Demand Media Santa Monica Report 194

Berkonomics

OCTOBER 13, 2016

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Been skewered for slow customer service?

Resource 120

Resource Competition Examples Customer 120

Startup Professionals Musings

JUNE 13, 2015

I like his outline of five steps to the proper utilization of integrated media as follows: Analyze your existing media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Marty Zwilling.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

AUGUST 7, 2015

When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In every case, the relevant pitch needs to start by highlighting a real customer problem, then outlining a new solution, with all the features and disruptive technology.

Product 103

Product Slides Customer Custom 103

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Ariel understood her customer?—?the This is an age-old marketplace tension where leverage often determines the value captured.

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

DECEMBER 23, 2017

According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. I like his outline of five steps to the proper utilization of integrated media as follows: Analyze your existing media.

Media 59

Media Marketing Social Media Resource 59

InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. I knew that every dollar I spent to acquire a customer resulted in a 4x return.

SaaS 100

SaaS Yahoo Advertising Customer 100

Startup Professionals Musings

FEBRUARY 13, 2016

Investors want to hear about customers with money who have a painful problem that you can solve now. Investors are looking for a concise description of your product or service without technical jargon or fuzzy marketing terms with value quantified in customer terms. What are your specific marketing and sales plans?

Invest 108

Invest Startup Slides Equity 108

Startup Professionals Musings

DECEMBER 1, 2013

I like his outline of five steps to the proper utilization of integrated media as follows: Analyze your existing media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

socalTECH

AUGUST 10, 2020

Part of our team is working on partnerships and sales with big companies like Netflix, Google, and others who require group transportation. Our other co-founder, Pete, was at Microsoft in business development and sales. That's appealing to them, and that distribution and acquisition model has worked very well for us.

SaaS 113

SaaS Startup Tool Doc 113

TechCrunch LA

SEPTEMBER 7, 2021

It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. I oversee sales, marketing and partnerships, and my role is really trying to figure out which brands make most sense to partner with MuteSix.

Commerce 211

Commerce Content Marketing Startup 211

InfoChachkie

NOVEMBER 18, 2010

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Created by consultants to generate additional fees, such scores attempt to rate a company’s overall customer satisfaction. The higher your company’s NPS, allegedly the higher your customer satisfaction.

.Net 182

.Net Satisfaction Entrepreneur Customer 182

Startup Professionals Musings

FEBRUARY 28, 2015

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn.

Startup 103

Startup Pricing Sample Customer 103

Startup Professionals Musings

OCTOBER 23, 2012

He outlines five steps to the proper utilization of integrated media as follows: Analyze your existing media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Marty Zwilling.

Media 92

Media Social Media Marketing Resource 92

InfoChachkie

JULY 21, 2011

When you have a hundred to five hundred employees, they save a ton of time, the employees can pick exactly what they want. You decide how much you want to invest in your employees and then you give your employees the control to build a custom perk package for themselves. We hired people who did not have outside sales experience.

Summary 246

Summary Tips Sales Entrepreneur 246

socalTECH

JULY 13, 2010

After the Google acquisition of DoubleClick, I decided to build my own company. We've created lots of features that help customers troubleshoot and optimize their web pages. We are focused on making our customers happy, and are focused on building tools that customers need. We'll also keep building sales.

Tool 232

Tool Web Startup Sites 232

Startup Professionals Musings

DECEMBER 11, 2017

As an angel investor and business advisor on new ventures, I expect to see five-year financial projections from every entrepreneur. This should ideally be a “bottoms-up” commitment from your sales team, not your own optimistic guess. For credibility, market penetration within five years should be at least 5 percent.

Pricing 57

Pricing Startup Entrepreneur Invest 57

socalTECH

MAY 28, 2015

It's not some brand new category where you're a startup hoping to find paying customers. If we can get five, ten, or 20 percent of that market, that would be good enough. Over the next five to ten years, it will get kind of crazy, with everything Internet connected and out of control. It's also a market that is growing.

Demand 100

Demand Technical Support Startup Seed Funding 100

socalTECH

MARCH 30, 2011

It was interesting to see the acquisition of Accordent - it seems unusual to have only put in $4M in to a company in so many years, and yet you had a good exit? Accordent had been bootstrapped for five years before we met them. They were big names--Fortune 500 customers. Jeb, thanks for the time today.

Capital 168

Capital Hermosa Beach El Segundo Invest 168

InfoChachkie

NOVEMBER 18, 2010

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Created by consultants to generate additional fees, such scores attempt to rate a company’s overall customer satisfaction. The higher your company’s NPS, allegedly the higher your customer satisfaction.

.Net 168

.Net Satisfaction Customer Custom 168

InfoChachkie

MAY 16, 2011

As an entrepreneur and startup investor, I have helped create companies which achieved two IPOs which collectively raised over $100 million, as well as two acquisitions which totaled $385 million. 1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force.

Startup 242

Startup Outsource Development Outsource Sales 242

socalTECH

NOVEMBER 19, 2012

One of the fastest growing startups in Southern California in recent years was Hautelook, which went from just an ideas to a huge, $270M acquisition by Nordstrom only X years later. Hautelook was able to help define--and conquer--the online flash sales category, in record time. I've been doing that for 25 years.

Southern California 200

Southern California Startup Customer Custom 200

InfoChachkie

SEPTEMBER 15, 2011

Obsess About Customers, Not Colleagues Or Competitors. “We We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”. You can be customer-focused or competitor-focused. Be Simpleminded.

Tips 279

Tips Startup Framework Customer 279

socalTECH

JUNE 13, 2019

In January, Los Angeles-based Pluto TV (www.pluto.tv) was acquired by Viacom for $340M, one of the largest acquisition deals so far in the region this year. I saw that, if you build a good product that customers love, that people love to use, how you need to market it, how you need to run that project, and so forth.

Startup 124

Startup Content Demand Netflix 124

Startup Professionals Musings

JANUARY 17, 2015

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 108

Technical Review Startup Satisfaction Entrepreneur 108

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. That's important, because it allows marketers to re-invest and give credit to that marketing event, so they can buy more of it and get more customers.

Startup 210

Startup Marketing Customer Custom 210

socalTECH

JANUARY 11, 2019

In the product world, you build a product, craft a marketing strategy, and acquire a user or customer. Anne Kavanaugh: I came through the ranks of sales and marketing. I worked with the Irish Independent, the national broadsheet in Ireland, in print ad sales. However, the music industry doesn't work like that.

Startup 113

Startup Advertising Marketing Platform 113

Jason Nazar

MAY 1, 2016

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. d) What percent of your carts/free trials convert into paid customers? Paid Product Metrics. Lifetime Value. Net Promoter Score.

Marketing 40

Marketing CPC Metrics .Net 40