Berkonomics

AUGUST 17, 2023

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 296

Invest Capital Startup Entrepreneur 296

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. It’s a weekly email we send to AngelList, with 3 high-quality startups who want intros.

Pricing 150

Pricing Acquisition Custom Customer 150

Berkonomics

FEBRUARY 18, 2021

Email readers, continue here…] D=Decrease costs. Existing customers have low acquisition costs, addressing the “D” in the equation. Are you behind others or ahead in thinking of ways to market a unique experience that fits into this new era? Higher demand results in higher prices – if there is limited supply.

Marketing 156

Marketing Demand Class Pricing 156

SoCal CTO

NOVEMBER 17, 2009

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! Great posts.

Acquisition 170

Acquisition Custom Customer Ideas 170

TechEmpower

AUGUST 21, 2023

In our experience, the tech teams generally welcome the review. It’s also important that they have experience in technical evaluations and in building real-world systems. If the answer isn’t an unqualified yes, then email us to discuss a technical review. Choosing the right partner for a technical review is important.

Technical Review 260

Technical Review Development Team Review Software Review TechEmpower 260

socalTECH

MARCH 1, 2012

We caught up with Andy, whose executive experience ranges from ZeroDegrees, NBC Internet/Xoom.com, Infoseek / Go Network, to CNET and Snap.com, and whose last firm was MerchEngines, which he sold last year, to hear more about his new startup. The best form of this right now is email, and even then, that's through a one-size-fits-all email.

Southern California 245

Southern California Idealab Startup Custom 245

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. For me, my number one application is email. Well likely it’s email. And they could even allow me to send an email response so that I would never have to go to the site. I talk to a lot of founders of startups.

Web 150

Web Sites Email HTML 150

socalTECH

JUNE 8, 2020

Moving forward, this recent funding is going towards creating more personalization around that text experience. You have lots of control over it, unlike email, and we think it's a great way to get people to engage, and to ultimately improve their finance. The entire experience is curated. We also are working on personalization.

Content 124

Content Social Media Startup Artificial Inteligence 124

Both Sides of the Table

APRIL 21, 2010

Grockit is led by Farb Nivi who was a former test instructor at both Kaplan and Princeton Review so brings a lot of experience to this market. So these guys have both deep domain experience as well as tons of startup chops. Collaboration in business starts and ends with email. In business you spend your life in email.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Email readers, continue here.] But, when the bubble burst in 2000, most of us quickly grew up.

Metrics 207

Metrics Sites Advertising Web 207

Berkonomics

JUNE 29, 2017

If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 243

Invest Entrepreneur Sales Startup 243

InfoChachkie

JULY 15, 2013

Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts. Virality - "Our virality quotient will be extreme because our users will be highly inclined to share their experience with others.". Don''t Define Scale Too Early. Share and Enjoy.

RSS 206

RSS Journal Entrepreneur Resource 206

Tech Zulu Event

OCTOBER 15, 2012

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. The acquisitions are meant to make the firm’s marketing platform better.

Platform 56

Platform Marketing Social Media Web 56

InfoChachkie

MAY 5, 2016

When I published This Remote Working Experiment Failed And Succeeded on the Wall Street Journal last year, I had no idea it would generate so much social media attention. Dan is now CEO of Mobile1st , makers of Mobilizer, the mobile customer experience optimization platform. A version of this article previously appeared Forbes.

Entrepreneur 100

Entrepreneur Santa Barbara Email Outsource Development 100

Both Sides of the Table

FEBRUARY 7, 2013

RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. Ethan’s experience with RedBeacon led him to believe that merchant density would really matter and I agreed. Nice sweep! When he left I called him immediately.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

socalTECH

SEPTEMBER 29, 2015

We caught up with co-founder Joey Flores on the story behind the company's brush with death, and its recent acquisition by You42, which was announced last week. Joey Flores: Yeah, we spend the earlier part of 2014 exploring acquisition options, because we had a pretty hard time raising money. Joey, thanks for the time today.

Software Review 100

Software Review Startup Metrics Content 100

Tech Zulu Event

SEPTEMBER 12, 2013

A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. Experience gadgets from the big brands with million dollar budgets to the startups bootstrapping and raising via IndieGoGo. Please email us reach@techzulu.com.

Technical Review 94

Technical Review Technology Activision Entertainment 94

Tech Zulu Event

APRIL 24, 2013

Thus, you need to enable new ways to create a scalable customer acquisition process. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. They advertised it within Hulu during commercials and throughout the product experience relevant to user behaviors.

Hulu 111

Hulu Startup Social Media Organization 111

socalTECH

APRIL 12, 2012

Neel Grover: We've been transforming the site and experience quite a bit. At the time of the acquisition, we had 150 employees. They can build a storefront, brand it so the customers know who they are, use tools to email our customers directly, without us getting involved. That's a difference in our experience.

Sites 210

Sites Commerce Pricing Product 210

InfoChachkie

AUGUST 4, 2014

Kutay: "Starting out today is a much more challenging venture than it was when there were fewer of us and anyone getting into the game could use their unique story and experience fairly easily because there weren’t very many others competing in adventure travel and ecotourism. In 1986, based on our experience it was simply ''authenticity.''

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

socalTECH

MARCH 19, 2019

We were trying to acquire customers, and Darren and Stacy know I spent all of my time on customer acquisition, everything from cold calls and emails to sending things in the mail, going to conferences and walking around and trying to pitch people at their booth. We were really focused on customer acquisition.

Marina Del Rey 113

Marina Del Rey Software Review Startup Incubator 113

socalTECH

SEPTEMBER 12, 2019

We have not just engineers, but designers, UI, UX, analytics, product managers, user acquisition, marketing managers, and others. The number two lesson, is how important user experience is. Those communities already exist. What we have done, is built this to centralize those existing communities, and to make them more productive.

Technical Review 140

Technical Review Startup Platform Resource 140

Eric Greenspan

OCTOBER 29, 2009

If you’ve ever received an email from me, you’d know that I always sign my emails with “to the moon.&# Borrowed from the Honeymooners, I’m shooting for the moon in my business venture. It’s a fun company, but customer acquisition is the biggest challenge we face. This week has been amazing.

Blogging 100

Blogging Email Yammer Doc 100

socalTECH

FEBRUARY 15, 2019

There's lots of noise in the on-demand tutoring space, especially connecting people virtually, however, in my experience, it's in the best interest of consumers to get in-person, local tutoring. In this industry, customer acquisition costs are super high. Customer acquisition costs can be as much as $200 an hour. READ MORE>>.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. If you haven’t already subscribed yet, subscribe now for.

Custom 164

Custom Customer Advertising SEM 164

InfoChachkie

MARCH 3, 2011

Once we located a company that we suspected was using BuddyHelp for commercial purposes, we then sent emails to any senior executive we could identify (using the techniques described in Infiltrating Big Dumb Companies ), hoping to eventually contact someone in the customer support department. Such unscrupulous users will never pay.

Custom 162

Custom Customer Technical Support Startup 162

socalTECH

SEPTEMBER 28, 2016

At least once a week, and email would go around to the whole team, on who has the latest version of XYZ contract, or do we have an NDA with so and so. Ken Button: I think that often, the best business ideas are borne from your own experience and frustrations. From this point forward, we'll be scaling on the customer acquisition side.

Doc 100

Doc Software Review Help Startup 100

socalTECH

JANUARY 24, 2011

It's a powerful opportunity to connect people offline with the mobile, online experience. To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object. However, one way the U.S. When did you decide to take this full time?

Startup 220

Startup West Hollywood Metrics Entertainment 220

Tech Zulu Event

MARCH 7, 2013

CapLinked , whose investors and founding team include early employees from PayPal, promise to end this mediocre by continuing to challenge the legacy virtual data room (VDR) services with its elegant product for coordinating on complex business deals such as asset sales, financings, and mergers & acquisitions.

Mobile 91

Mobile Report Pricing Tool 91

socalTECH

JANUARY 12, 2011

It's been a very busy for coupon and deal sites over the past few months, with a giant, $950M round of funding for Groupon, and the acquisition of at least three locally headquartered coupon and deal sites--LogicBuy.com, NextCoupons.com, and DealPerk--in the last month. It gives you high confidence in finding the best deal, very quickly.

Sites 217

Sites Content Sales Demand 217

socalTECH

SEPTEMBER 23, 2020

There are also other features we haven't launched yet, which will make it an even more seamless experience for our members. What we saw that was really interesting, was in mid-May, we started seeing lots of emails and phone calls for membership. Make sure you can find them, acquire them, and know your customer acquisition costs.

Startup 203

Startup Entrepreneur Southern California Netflix 203

socalTECH

SEPTEMBER 27, 2011

I think so far the experience has been that the international stuff has been easier than the domestic stuff. We see that financial services institutions, credit card companies, anyone doing merchant acquisition are saying payments are interesting, and it's going to be a great, billion dollar business. READ MORE>>.

Mobile 140

Mobile Santa Monica Startup Commerce 140

Tech Zulu Event

OCTOBER 24, 2013

A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. Experience gadgets from the big brands with million dollar budgets to the startups bootstrapping and raising via IndieGoGo. TechZulu & Gadget Review present REACH.

Technical Review 76

Technical Review Technology Activision Entertainment 76

Both Sides of the Table

MAY 28, 2018

A VC wants to know that you have a solid plan to execute a stand-alone business and if you require capital for an acquisition they’d rather evaluate it at the time rather than over-fund you now. They don’t want you experimenting for many years on their capital?—?they’d This is a red flag for VCs.

Venture Capital 247

Venture Capital Capital Funding Demand 247

SoCal CTO

FEBRUARY 17, 2007

Sometimes, Ill use LinkedIn to contact my network, but mostly I still just go to their profile and email them. When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

socalTECH

JUNE 11, 2012

Lightbank is super exciting, because of their knowledge of local, and we hope we can leverage some of their experience from Groupon. We think that doing venue acquisition is now super simple. I think it could be as simple as an email to let them know when people have booked, negotiations within that, and book it online.

Santa Monica 211

Santa Monica Seed Funding Startup Conference 211

socalTECH

DECEMBER 11, 2017

Instead of having to integrate with a system that doesn't exist, they get a text or email, or a phone call, to ask if they have equipment around and if they'd like to accept or not accept, and let us negotiate it, which makes it simpler for them. How we made it easy, is a system we call Quickrentz. How did you get involved in the business?

Startup 174

Startup Metrics Custom Customer 174