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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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Angel Investing 4 – Why You Need Deep Pockets to Win Big

Both Sides of the Table

This is the fourth article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). The first three skills I espoused were: access to the highest-quality deal-flow, domain knowledge of the topic area in which you’re investing and access to VCs to help fund the next stages of development.

Invest 283
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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

Rather than rely only on linear thinking, the best entrepreneurs are always looking to offer in parallel a more dramatic new alternative. Since these usually require a large investment, and more time, including customer education, they need to be started while your current business is still healthy.

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Interview with Scott Grimes, Stackin

socalTECH

in a funding round led by Octopus Ventures, and also which also included Experian Ventures, Cherry Tree Investments, Dig Ventures, Mucker Capital, Unlock Venture Partners, TechStars and Wavemaker Partners. We curate the best products within each category of finance. Scott Grimes: A lot of it is for new user acquisition.

Content 124
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10 Keys To Investor-Friendly New Venture Financials

Startup Professionals Musings

For example, every investor I know can tell you about meeting a passionate entrepreneur who is pitching a great technology innovation, but has not done the financial homework on making it a good business. Thus the investor can’t visualize any return on investment (ROI), so the entrepreneur gets no money, and a good opportunity is lost to all.

Ideas 123
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7 Seed-Stage Funding Sources To Finance Your Startup

Startup Professionals Musings

I challenge any entrepreneur, for example, to define the difference between "seed-stage" and "early-stage" financing. Most investors won’t touch a first-time entrepreneur at this stage. Ron Conway , of SV Angels, and Reid Hoffman , LinkedIn's founder, are names often mentioned in this category.

Funding 104
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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

One or more of the following parameters are viewed by most investors as traction indicators, but good entrepreneurs are often creative and define their own to supplement these: Start with sales to-date for a priced offering. Customer acquisition cost. Market penetration. Average transaction size and revenue per customer.

Startup 121