socalTECH

NOVEMBER 7, 2012

A new, Los Angeles startup is looking to disrupt the women's fashion market and women's shoes--and it's not who you think. Sole Society , a startup offering a personalized, high fashion shoes, has quietly been building a brand looking to disrupt the entire model of how women's fashions reach the market--and is one worth watching.

Los Angeles 207

Los Angeles Acquisition Sites Startup 207

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

Tool 179

Tool Custom Customer Marketing 179

socalTECH

NOVEMBER 13, 2019

Irvine-based NextGen Healthcare , a provider of software for the medical, behavioral and dental provider market, has acquired Medfusion , a developer of "patient experience" software, in a deal worth $43M in cash, the company announced this morning. NextGen Healthcare said it expects the acquisition to close in early December 2019.

Acquisition 159

Acquisition Software Marketing Help 159

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

Acquisition 170

Acquisition Custom Customer Ideas 170

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - if you don't have experience with venture debt you might want to listen to this bit in the video - we talked a lot about how it works].

Acquisition 304

Acquisition Startup Custom Customer 304

socalTECH

JANUARY 22, 2014

The world today is going increasingly digital, to such a degree that even quick serve and fast casual restaurant chains are eager to connect with consumers online, via smartphone, and even in their stores--so that they can better get to know you, market to you, and encourage you to visit. Additionally, we track if a consumer opts in.

Mobile 127

Mobile Custom Customer Platform 127

socalTECH

AUGUST 24, 2020

Los Angeles-based Spaces , which had been developing in-person locations to experience virtual reality, has reportedly been acquired by Apple. A report, from Protocol, said the acquisition came after Spaces announced a shutdown of its services last week. Spaces was led by CEO Shiraz Akmal. READ MORE>>.

Report 113

Report Acquisition Los Angeles Services 113

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Revenue experiments (and failures). We experimented with subscription-based charges – hoping that ours were indispensable services.

Metrics 296

Metrics Sites Advertising Web 296

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. 10) Rob, why does the world need RingRevenue? .

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

JUNE 14, 2013

Krishna will share his experience on ”What Makes a Startup Attractive for Acquisition” There will be plenty of FREE Pizza & Drinks ! Topic: What Makes a Startup Attractive for Acquisition. Business Entrepreneurship Events Fireside Marketing Startups TechZulu 37Signals acquisition Krishna Gupta Sortfolio'

Acquisition 92

Acquisition Startup Santa Monica UCLA 92

Startup Professionals Musings

MAY 28, 2022

Everyone is looking for that magic strategy that will keep them growing, even during market and company changes. This may seem obvious, yet many companies ignore the keyword “exceptional” or they count on an existing market that is not “expanding.” Smart companies always have a few “experiments” in process.

Organization 128

Organization Acquisition Competition Resource 128

Berkonomics

AUGUST 17, 2023

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 296

Invest Capital Startup Entrepreneur 296

Startup Professionals Musings

OCTOBER 8, 2022

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. In my experience, the top candidates will include the following: What if you have to cut your targeted price? Pricing is always a tricky issue.

Startup 147

Startup Pricing Sample Custom 147

TechCrunch LA

NOVEMBER 28, 2018

The Los Angeles game development studio Jam City is setting up a shop in Toronto with the acquisition of Bingo Pop from Uken Games. The Bingo Pop acquisition will bring a gambling game into the casual game developer’s stable of titles that pulled in roughly $700,000 in revenue through October, according to data from SensorTower.

Los Angeles 171

Los Angeles San Diego Acquisition Entertainment 171

SoCal Tech Calendar

APRIL 22, 2019

Bill has done it over and over again and is willing to share his amazing growth strategies.William Van Vleet is a talented and seasoned executive with over 35 years of experience in technology product development for commercial and defense markets. See [link] (more)

TCVN 100

TCVN Acquisition Sales Marketing 100

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

Pricing 150

Pricing Acquisition Custom Customer 150

socalTECH

SEPTEMBER 8, 2017

Luxury valet and concierge parking startup Luxe , which was backed by Upfront Ventures and which used Los Angeles as one of its launch markets when it started in 2014, has been acquired by Volvo Cars , in an asset acquisition deal. Financial terms of the acquisition wer enot disclosed.

Acquisition 113

Acquisition Los Angeles Services Marketing 113

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Startup 106

Startup Pricing Cloud Computing Custom 106

Both Sides of the Table

OCTOBER 29, 2014

I often don’t believe in the therm M&A because in my experience mostly A works. Our goal from the outset was to build a great eCommerce experience that could compete with Michels on one side (for DIY / crafting) and Party City on the other (throwing events / parties / celebrations). But of course there are always exceptions.

Startup 296

Startup Southern California Marketing Activity 296

Both Sides of the Table

JUNE 27, 2021

Shots on Goal Being great as a startup technology investor of course requires a lot of things to come together: You need to have strong insights into where technology markets are heading and where value in the future will be created and sustained You need be perfect with your market timing. I’ve definitely been wrong on market value.

Funding 294

Funding Startup Writing Invest 294

Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Custom 146

Custom Customer Startup Course 146

Startup Professionals Musings

SEPTEMBER 13, 2023

Based on my years of experience as a business executive and consultant, I am convinced that most companies gradually lose their ability to be creative as they mature, and over time are overcome by new competitors and market changes. Jeff Bezos at Amazon is a big proponent of conducting regular change experiments in the business model.

Case Study 117

Case Study Outsource Development Outsource Custom 117

Startup Professionals Musings

AUGUST 21, 2021

In my experience, here are some of the key elements of that “second-stage” of entrepreneurship: Move from small investors to major venture capital. In my experience, less than half of founding entrepreneurs even aspire to stay and scale their company. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151

TechCrunch LA

OCTOBER 28, 2020

“What we are seeing is that there’s a significant appetite from public market investors to interactive entertainment as a category,” said Scopely co-chief executive Walter Driver. “Inside of most passively consumed media experiences, you don’t have an identity. You don’t have friends. ” .

Los Angeles 252

Los Angeles Mobile Platform Entertainment 252

Startup Professionals Musings

OCTOBER 30, 2020

Based on my own experience in working with many successful, and some not so successful, entrepreneurs and business owners, I suggest that you start with an assessment of your own personal goals and interests, other than making money. Prioritize mergers and acquisitions early. The big question is how you can beat these odds.

Outsource Development 154

Outsource Development Social Media Software Review Custom 154

Both Sides of the Table

FEBRUARY 28, 2018

As a product or service you can often trade short exclusivity periods for the retailer’s willingness to spend marketing dollars promoting your product or give you better merchandising in the physical or virtual store. It is on this last point where Amazon is best positioned to dominate markets. So Why Does This Matter?

Product 296

Product Course Custom Customer 296

socalTECH

OCTOBER 11, 2018

The new company has emerged from a three way merger of Reliam, Stratalux, and G2 Tech Group, following an acquisition of the three companies by Great Hill Partners. Anderson, the CEO of Mission, previously has served as CEO of Dreamhost, and also co-founded cloud technology company Inktank, among other experience. READ MORE>>.

Services 133

Services SaaS Los Angeles Education 133

TechCrunch LA

DECEMBER 15, 2021

AvantStay’s basic premise is based around kitting out and then handling the rentals for high-end homes as a viable alternative, or even improvement on, the experience that a typical guest might have had in a five-star hotel; and it has harnessed technology in aid of that. “It has always lagged hotels by a wide margin.

Platform 139

Platform Invest Los Angeles Funding 139

Startup Professionals Musings

AUGUST 1, 2021

Of course, experiences and failures are the best teachers, but I find that learning from other people’s experiences is a much faster and less painful approach. You don’t have enough control over your time, investors, the market, or your startup. Instead of controlling the business, the business is controlling you.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

MARCH 12, 2022

In my experience as an angel investor to startups, goodwill disagreements are perhaps the most common reason that you will fail to close interested investors as an entrepreneur. The same goes for business deals that fail during acquisitions or when it is time for you to retire. Brand recognition and market influencer support.

Technical Review 147

Technical Review Social Media Entrepreneur Startup 147

Startup Professionals Musings

FEBRUARY 11, 2023

In my experience, both are always required in heavy doses. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Even with the perfect product, your customers won’t even know you exist without marketing. There are no “can’t fail” shortcuts or “get rich quick” scenarios.

Startup 118

Startup Satisfaction Custom Customer 118

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. At the moment, Monahan is a mentor at 500 Startups, where he guides early stage companies in social media marketing.

Social Media 82

Social Media Media Marketing Startup 82

Tech Zulu Event

OCTOBER 15, 2012

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. Pardot to Redefine Marketing Automation. Over 100million in Cash.

Platform 56

Platform Marketing Social Media Web 56

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Pricing 123

Pricing Cloud Computing Custom Customer 123

Startup Professionals Musings

FEBRUARY 14, 2022

I found their five phases of the process to be compelling, based on my own years of experience mentoring startups: Nail the pain. Success demands testing the solution early and quickly in the market, then iterating to get it right. Nail the go-to-market strategy. These areas include market, process, and team transitions.

Technical Review 143

Technical Review Custom Customer Entrepreneur 143

TechCrunch LA

FEBRUARY 2, 2021

Through its platform publishers can make between 15% to 20% of gross compared with 5% on an affiliate marketing site. We look forward to supporting Stack’s rapid growth as it serves more publishers and influencers and provides an even better shopping experience for audiences.”.

Media 134

Media Commerce Company Companies 134

Jason Nazar

MAY 1, 2016

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. See what other startup mentors have to say about marketing tactics. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40