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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.

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Local.com Drops LEC Billing Acquisitions

socalTECH

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Local.com said it will instead focus on traditional local business products, charged at $1795.00

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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

Patrick Quigley: People often have the wrong perception of Vantage Media. However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. We sat down and spoke with Patrick about the business and its pivot.

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ReachLocal Buys SMB:LIVE

socalTECH

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not disclosed. Tags: reachlocal smblive merger acquisition software local advertising.

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Google Wants to Disrupt Home Automation with $3.2 Billion Nest Acquisition

Tech Zulu Event

Google’s acquisition of Nest gives the the co-founders an early exit and resources to up their hardware game. Nest is not Google’s first hardware acquisition. Another media report says Google has been trying to develop its own energy monitoring space with an app dubbed Google EnergySense to monitor thermostats remotely.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Here investors are looking for feature problems or quality issues on the current product. In business as in other relationships, people on the team that have to be above reproach, committed, and working on the same page.

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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.

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