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5 “What-Ifs” To Include In A Startup Financial Model

Startup Professionals Musings

Most entrepreneurs realize that doubling their revenue each year puts them in a premium category with investors, so that may be your first target. What if your customer acquisition cost assumptions have to change? This can be projected top down from market share assumptions, or bottom up from actual costs and sales results.

Startup 147
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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

One or more of the following parameters are viewed by most investors as traction indicators, but good entrepreneurs are often creative and define their own to supplement these: Start with sales to-date for a priced offering. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 121
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5 Startup Financial Questions Every Investor Will Ask

Startup Professionals Musings

Most entrepreneurs realize that doubling their revenue each year puts them in a premium category with investors, so that may be your first target. What if your customer acquisition cost assumptions have to change? This can be projected top down from market share assumptions, or bottom up from actual costs and sales results.

Startup 123
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Create An Industry Alliance Entrepreneurs: Need Friends On The Startup Playground

InfoChachkie

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. Revenue – We generated significant fees, over and above our product sales, from our members. Road Rules.

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Thanks to socalTECH's Sponsors

socalTECH

Helping entrepreneurs succeed. An on-line community for entrepreneurs. Cox Communications - Orange County was recently ranked 2nd amongst Employers Group's, "California's Best Places to Work - 2008" in the Large Companies category. inspired with entrepreneur Aaron Ross at our next meeting, on July 28th in.

SoCalTech 100
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Should Startups Care About Profitability?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. I often ask entrepreneurs to consider, “What’s your objective?

Startup 227
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.