socalTECH
JULY 26, 2016
Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition.
socalTECH
JANUARY 7, 2019
My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community. Startup Boost became global, growing to six cities in 2018 (Los Angeles, New York, Toronto, Detroit, Dublin and London), helping over 70 early stage startups. What was the biggest lesson you learned this year?
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socalTECH
NOVEMBER 21, 2014
More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.
Startup Professionals Musings
SEPTEMBER 14, 2015
A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.
socalTECH
OCTOBER 5, 2011
One of Southern California's biggest assets are the number of world class, local universities researching and developing technology and knowledge across a large number of disciplines. What our company is doing, is it is developing an online tool for people to find addiction treatment to meet their needs. Adi Jaffe: It is tough.
socalTECH
MARCH 20, 2009
Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. What's the business model behind the site--it looks like this is advertising driven? Dan Yomtobian: 100 percent of our revenues come from advertisers, and from people clicking on sponsored listings. It's pretty much been all organic.
Startup Professionals Musings
APRIL 28, 2014
VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements. Chief Risk Officer.
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