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We''re proud to announce the Socaltech 50 , our list of the 50, up-and-coming people in Southern California''s technology ecosystem. So, without further ado, here''s the list of this year''s 2013 Socaltech 50 : Basil Abifaker , Transaction Wireless (San Diego, digital gift cards). Allison Beal , StyleSaint (Los Angeles, fashion).
Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.
If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).
Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. Pricing on the new product was not announced. READ MORE>>.
Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. greentoe venture capital angel ecommerce retail retailer seed' Size of the funding was not announced. READ MORE>>.
Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. The company--which is based in New York--has around 40 employees in Los Angeles. sizmek online digital advertising executive agency doubleclick' Meehan was previously.
Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?
Local angel investment group Maverick Angels is merging its membership base into the much larger Tech Coast Angels , according to members of the groups. In recent years, the Maverick Angels had mostly been focused on running coaching programs and seminars for entrepreneurs. READ MORE>>.
Los Angeles-based AdQuick , a new startup which is developing software tools to help enable out of home (OOH) advertising, has raised $6M in its Series A, the company said this week. The funding was led by Initialized Capital, and also included WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan's MediaLink.
Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. According to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.
Los Angeles-based online advertising marketplace operator Rubicon Project says that it has seen record-breaking video advertising spend, following the U.S. Presidential Election, as people have been turning to video for information on the aftermath of the election.
Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning.
Los Angeles-based Trust, a startup founded by former Snap team members, says it has raised $9M in its seed funding round, and launched its company. The company said it offers up a virtual, corporate card which can be used on major advertising platforms, which increases a startup's buying power and also provides 45-day payment terms.
A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. mobigirl media mobile advertising female advertise mobigirlmedia girl coppa children kids' READ MORE>>.
Los Angeles-based Podcorn , a venture-backed startup offering up native podcast advertising and matching, has launched its platform, saying that its platform will help advertisers discover and run native ads on podcasts.
Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". growth realtime exchange advertising online project rubicon' Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, News Corp., The company was founded in 2007. READ MORE>>.
The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. Image: YouTube''s Playa Vista location, YouTube Space Los Angeles. READ MORE>>.
Los Angeles-based AdQuick , the outdoor advertising marketplace founded by veterans of Instacart, said this week that it has raised $2.1M AdQuick, which launched its marketplace for outdoor advertising space, launched its services in 2017. more in funding. The new funding came from Initialized Capital.
Los Angeles-based Virurl , a new startup headed by former Titan Gaming foundder Francisco Diaz-Mitoma and co-founded by Tim Symington of LAST.VC, has raised $1.2M The funding came from Tice Capital, the Los Angeles Syndicate of Technology, and angels. in a funding round, and launched its service. READ MORE>>.
Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.
Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.
AdSense was developed by Applied Semantics, and used software to determine the content and subject of a web page, and then matched those ads to a pool of advertisers; the software was known as Applied Semantics AdSense until Google acquired Applied Semantics on April 24, 2003. google adsense applied semantics online advertisingangeles'
Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. local business small advertising search' The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. READ MORE>>.
Los Angeles-based Tongal , which operates a crowdsourced site for creating commercials, reported today that it has hit $1 million in current projects in its reward pool. tongal user generated crowdsourced crowdsourcing crowdsource video content hollywood advertising commercial television creative' READ MORE>>.
For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers.
Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. programmatic advertising online ember startengine mimvi medias adaptive' Financial terms of the buy were not announced.
Los Angeles-based SodaHead , the developer of online polling services and software, has just launched a major upgrade to the company''s polling software for WordPress. The company is backed by Mohr Davidow, Mission Ventures, The Tech Coast Angels, Ron Conway, and others. READ MORE>>.
Los Angeles-based Snap said on Tuesday that it is launching a new, augmented reality advertising studio, which it is calling Arcadia. The new studio--which is not based in Arcadia, California, despite the name--will provide a team of experts focused on mobile augmented reality (AR) advertising for its brand and agency partners.
Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. socialactive spreeify social networking advertising html5' Pricing on the new product were not announced. READ MORE>>.
Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.
Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. rubicon project advertising merger exchange exit technology' The firm reported revenues of $57.0M
TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00
Los Angeles-based Rubicon Project , which operates an online, real-time advertising exchange, has scored a win with Comcast Spotlight , the advertising sales division fo Comcast Cable. rubicon project comcast advertising exchange xfinity' Financial impact of the deal were not disclosed. READ MORE>>.
Los Angeles-based online advertising technology provider Rubicon Project has signed up publisher the Business Insider , the company said yesterday, to power a private advertising exchange for the publication. private exchange advertising publishing insider business project rubicon' READ MORE>>.
A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. READ MORE>>.
Los Angeles-based native advertising technology provider Nativo , which is led by Justin Choi and is venture backed by Greycroft Partners, e.ventures and Signia Venture Partners, has signed up five major newspaper groups as customers, the company reported Tuesday afternoon. nativo newspaper advertising native internet'
Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.
Los Angeles-based online advertising technology provider OpenX announced this morning that it has named former SpotRunner executive John Gentry as its President. openx spotrunner overture online advertising executive' OpenX said that Gentry will head up its three core operating teams in business, engineering, and product.
The funding came from angel investors. vionic social offers venture capital angel media software advertising' San Diego-based Vionic , a developer of technology for helping companies create social media deals and promotions, said Wednesday that it has raised $900,000 in a funding round. READ MORE>>.
Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.
Santa Monica-based talent management software developer Cornerstone OnDemand and the Los Angeles Rams said on Monday that the Rams will use Cornerstone OnDemand's cloud-bsaed software for its front office and operations personnel. Financial details of the deal were not disclosed. READ MORE>>.
Amazon Web Services (AWS), the cloud computing service of Amazon, has launched anew Los Angeles zone, which will give local customers and companies much faster access to the AWS cloud. READ MORE>>.
Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Standing room only crowd at StartEngine). Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.
Los Angeles-based programmatic advertising company MediaAlpha , led by Steve Yi, says it has seen more than $100M in revenues, for the company's second year. The provider of programmatic advertising technology said it nearly doubled the size of its team in the past 12 months. READ MORE>>.
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