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Thanks to socalTECH's Sponsors and Advertisers!

socalTECH

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. California's technology industry possible.

SoCalTech 127
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VIRURL Debuts Native Advertising Product

socalTECH

Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. READ MORE>>.

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MySpace, Ad.ly Link On In-Stream Advertising

socalTECH

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. helps celebrities, musicians, and other social influencers monetize their Twitter and other activity streams with advertising; the firm is backed by GRP Partners, Greycroft Partners, and LowerMyBills' Matt Coffin.

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Adjix Takes On Twitter Advertising

socalTECH

Carlsbad-based Adjix announced this morning that the firm is looking to help users monetize the popular Twitter micro-blogging service. The new service allows users to select short text ads as part of their 140 messages on the Twitter service, appending the advertising and a URL at the end of a user's update. READ MORE>>.

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Ezoic Acquires AmpedSense

socalTECH

Carlsbad-based Ezoic , a developer of advertising technology, announced that it has acquried AmpedSense , a developer of ad testing products for WordPress publishers. AmpedSense's tool allows WordPress publishers to do split A/B testing of ads on blog sites. Financial terms ofthe buy were not announced. Ezoic is led by Dwayne Lafleur.

Blogging 100
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Rubicon Project: $100M+ In Revenues This Year, Profitability In Q4

socalTECH

Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.

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Aggregage Gets $1M

socalTECH

El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales.