Startup Professionals Musings

AUGUST 22, 2020

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

DECEMBER 8, 2021

If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Build your brand and expert visibility. Marty Zwilling.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 126

Social Media Media Startup Platform 126

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

SEPTEMBER 22, 2022

Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman. You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

OCTOBER 22, 2021

There are also many other good sources of guidance, including the classic book “ Click Millionaires ” by Scott Fox. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers.

Technical Review 124

Technical Review Case Study Software Review Startup 124

SoCal CTO

MARCH 18, 2010

My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market.

Startup 225

Startup Los Angeles Social Network Twiistup 225

Startup Professionals Musings

SEPTEMBER 30, 2018

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Content 92

Content Marketing Advertising Customer 92

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

SEPTEMBER 17, 2016

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Marketing 100

Marketing Content Advertising Customer 100

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 16, 2015

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Marketing 106

Marketing Startup Content Advertising 106

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Firing randomly to see what sticks doesn’t work. For good content, less is more.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

MARCH 2, 2019

If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Build your brand and expert visibility. Keep up with the competition.

Social Media 98

Social Media Platform Media Customer 98

InfoChachkie

JANUARY 24, 2011

8 ) Although you wrote an excellent business book ( The Map Of Innovation ) that is consistently well received by my UCSB entrepreneurial students, I know you are not a huge fan of most business books. With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs?

Blogging 219

Blogging Entrepreneur Software Review Course 219

Both Sides of the Table

JANUARY 12, 2014

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. When I first started blogging Digg was still at its peak. Simply write a great book? Why would somebody do this?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 3, 2010

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. I don’t do advertising on my blog, but I thought it was worth mentioning Ryan in particular because he has an alternate model for doing a startup. Orchard for e-Books”. LibreDigital.

Venture Capital 214

Venture Capital Startup Design S3 214

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Media 101

Media Marketing Startup Framework 101

Both Sides of the Table

MARCH 15, 2010

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. He had followed me on Twitter and sent me a nice message about my blog.

Social Network 347

Social Network Networking Blogging RSS 347

Startup Professionals Musings

OCTOBER 29, 2018

I found the rules and expectations nicely illustrated in a new book, “ Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human ,” by one of the experts in the new digital marketing strategies, Kevin Lund. Yet even conversation marketing has to be done right to get customer attention and have an impact.

Marketing 91

Marketing Examples Startup Customer 91

Startup Professionals Musings

APRIL 13, 2019

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 79

Social Media Media Invest Platform 79

SoCal CTO

OCTOBER 14, 2009

In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. I've been following both of your blogs for a while. Blogs also make it easy for new people to find those interesting conversation. Great stuff.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

SoCal CTO

MAY 15, 2009

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? In 2005, Majid coauthored "Data Strategy" a book designed to help streamline information management within organizations.

Social Network 150

Social Network Networking Yammer CTO Hire 150

InfoChachkie

JANUARY 6, 2011

8 ) Although you wrote an excellent business book ( The Map Of Innovation ) that is consistently well received by my UCSB entrepreneurial students, I know you are not a huge fan of most business books. With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs?

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

Startup Professionals Musings

JANUARY 5, 2019

There are also many other good sources of guidance, including the classic book “ Click Millionaires ” by Scott Fox. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers.

Technical Review 97

Technical Review Case Study Software Review Startup 97

Eric Greenspan

NOVEMBER 9, 2009

I am anxious to see my blog post a month from now where I update my findings. Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means. An example of this process is evident right here on my blog.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Inbound marketing data is more easily measured for ROI.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

APRIL 20, 2012

I found a great summary of key strategies used, with life stories, in a book titled “ The Risk Takers ,” by Renee and Don Martin. Many entrepreneurs profiled in the book succeeded in large part because they veered away from established formulas and ways of thinking. Save your bucks and get notice without expensive advertising.

Entrepreneur 101

Entrepreneur Advertising Social Media Competition 101

Startup Professionals Musings

MAY 17, 2013

Many entrepreneurs profiled in the book succeeded in large part because they veered away from established formulas and ways of thinking. Save your bucks and get notice without expensive advertising. If your startup business is on a tight budget, there are creative ways today to get customers’ attention without traditional advertising.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

Startup Professionals Musings

MARCH 8, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. For example, if your world is printers, your blogging messages better match your print advertising message.

Social Media 58

Social Media Media Platform Tool 58

Both Sides of the Table

MARCH 1, 2011

If you get a moment, as a favor to John for having produced such wonderful notes I’d be grateful if you would check out his most excellent startup blog The X Factor. I appreciate the write-up and your continued support of this blog. He wanted Quigo to be in the business of letting advertisers buy directly into the system.

Google 302

Google Startup Advertising Acquisition 302

Startup Professionals Musings

OCTOBER 24, 2018

I’m talking about using the new digital channels of blogging, social media, and influencers more creatively to “pull” people to your solution, and make them advocates. I see these changes summarized well in a new book, “ Marketing Flexology: How to Outsmart Change and Future-proof Your Career ,” by Engelina Jaspers.

Marketing 97

Marketing Startup Examples Technology 97

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. I have made many of my arguments in a blog post I wrote on The Innovator’s Dilemma , a concept that is critical for both innovators & incumbents to understand. Older shows might allow a single season.

Hulu 292

Hulu Technical Review Content Advertising 292

Startup Professionals Musings

DECEMBER 11, 2016

There are also many other good sources of guidance, including the classic book “ Click Millionaires ” by Scott Fox. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers.

Startup 107

Startup Technical Review Case Study Software Review 107

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress. But the masses didn’t want to blog.

Social Network 297

Social Network Networking Web 2.0 Web 297