Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

JUNE 17, 2023

Tommy Spaulding, in his classic book, “ It’s Not Just Who You Know ,” categorizes relationships into five levels, like floors of a building, and identifies the attributes of relationships at the different levels. More importantly, he talks about the actions required to build a network of contacts at the highest level. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

Startup Professionals Musings

OCTOBER 21, 2022

We all hear about the big winners, such as the game Clash of Clans , which has now surpassed $1 billion in yearly revenue, and the smartphone version of Skype , which is making huge money through credits as an extension of the website version. Yet according to other statistics, vanishing few of these ever generate a significant profit.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. The problem is simply that consumers now demand to make their own choices, with interactivity and input from friends, about the type of data they receive.

Customer 172

Customer Custom Marketing Social Media 172

Startup Professionals Musings

DECEMBER 17, 2022

I’m not talking here about a small pivot. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. It’s also one of the most accountable, with in-depth data provided by search engines about performance. Social-media advertising. Display advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

SEPTEMBER 22, 2023

Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in the classic book “ Managing Knock Your Socks Off Service.” How they see you deal with and talk about peers, partners, team members, and customers tells them what the real rules of conduct are for customer service.

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

MARCH 24, 2019

To check out the Google founders, and because I still see so many business plans that are modeled after Google (more search engines, and more billion dollar growth models), I had to take a look at the classic book about them a while back, called “ Inside Larry & Sergey’s Brain ,” by Richard L. It didn’t disappoint me.

Google 98

Google Startup Advertising .Net 98

Startup Professionals Musings

AUGUST 22, 2020

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. The more you talk about your solution, the less people will value your content.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

AUGUST 30, 2019

In my experience as a business advisor, one of the best ways to get all of these, is to publish a book on the technology, the journey, or some relevant lessons learned. Your book need not be a best-seller, and it probably won’t make you any money directly, but it’s the best business card you could ever imagine.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. Dave’s book: Positioning. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? That story can be in print or in multimedia form. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

Startup Professionals Musings

SEPTEMBER 20, 2020

Tommy Spaulding, in his classic book, “ It’s Not Just Who You Know ,” categorizes relationships into five levels, like floors of a building, and identifies the attributes of relationships at the different levels. More importantly, he talks about the actions required to build a network of contacts at the highest level.

Startup 150

Startup Guide Help Course 150

Startup Professionals Musings

JANUARY 8, 2021

Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in the classic book “ Managing Knock Your Socks Off Service.” How they see you deal with and talk about peers, partners, team members, and customers tells them what the real rules of conduct are for customer service.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

JANUARY 24, 2020

We all hear about the big winners, such as the game Clash of Clans , which still pulls in over a million dollars a day, and the smartphone version of Skype , which is making money through credits as an extension of the website version. Yet according to other statistics, vanishing few of these ever generate a significant profit.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. It’s also one of the most accountable, with in-depth data provided by search engines about performance. Social-media advertising. Display advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

MARCH 20, 2020

I’m not talking here about a small pivot. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

DECEMBER 8, 2021

If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” billion monthly active users who may be talking about you, and there are 23 others, per Wikipedia , that have over 100 million users. Keep up with the competition.

Social Media 142

Social Media Media Platform Customer 142

Frank Addante

JUNE 14, 2013

Advertising is becoming automated, just like other markets. When we started Rubicon Project six years ago, very few people were talking about automation, and no one was doing it. We began with a simple mission – to automate the buying and selling of advertising. The Automated Advertising Industry'

Advertising 87

Advertising Marketing 87

socalTECH

MARCH 20, 2015

Los Angeles-based ClickTripz (www.clicktripz.com), is a startup developing ad solutions for travel publishers, and thought we''d learn more, so we spoke with Ross Weber , co-founder and CEO of ClickTripz, to hear more about the company. Ross Weber: ClickTripz is an advertising platform for travel advertisers. What is ClickTripz?

Advertising 100

Advertising Startup Software Review Platform 100

Startup Professionals Musings

APRIL 11, 2022

Now I see in a classic book, “ Business Models for Teams ,” by Tim Clark and Bruce Hazen, an extension of this process to down inside the venture, for teams and individuals. Today, businesses are all about customer relationships, not just transactions. It shows you how everyone works in synergy. Value propositions.

Funding 133

Funding Activity Customer Custom 133

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

FEBRUARY 25, 2022

The relationships are online, with influencers other than your advertising and promotions setting the trends, customers deciding where to buy, and how much they’re willing to pay. It’s a radical power shift, which I found outlined well in a new book, “ The Metail Economy ,” by renowned international retail consultant Joel Bines.

Demand 126

Demand Customer Custom Startup 126

Startup Professionals Musings

DECEMBER 17, 2021

I also found a wealth of books are available to address the basic facts of business life, like the classic by Bill McBean, aptly named “ The Facts of Business Life ,” based on his forty years running large and small businesses. Planning is about preparing for the future, not predicting it. The marketplace is a war zone.

Entrepreneur 138

Entrepreneur Activity Guide Patents 138

socalTECH

MAY 21, 2013

How did what was a staid publisher of phone books become a hotbed of online talent? I was pretty skeptical about the firm at first, but then I started talking with folks and getting to know the team, and saw how much revenue they were driving, and decided to make the leap. Our whole product and technology team is about 500 people.

Technical Review 223

Technical Review Glendale Advertising Google 223

Startup Professionals Musings

JUNE 24, 2023

One of my favorite authors, Brian Tracy, in his classic book “ No Excuses!: When you admire something belonging to another person, it makes him feel happy about himself. That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. Show your admiration. Pay attention to others.

Customer 90

Customer Custom Outsource Development Entrepreneur 90

socalTECH

MAY 21, 2013

How did what was a staid publisher of phone books become a hotbed of online talent? I was pretty skeptical about the firm at first, but then I started talking with folks and getting to know the team, and saw how much revenue they were driving, and decided to make the leap. Our whole product and technology team is about 500 people.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 22, 2021

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. The best place to learn is by scouting around the Internet today.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

MAY 9, 2022

Gregg Lederman, in his classic book, “ ENGAGED!: These enable leaders to learn firsthand about how the company is living the brand and when it is not. That’s the brand you want, and it needs minimal focus on the logo and advertising to survive and out-perform your competition. No more gamed employee satisfaction surveys.

Customer 123

Customer Custom Services Training 123

Startup Professionals Musings

SEPTEMBER 30, 2018

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. The more you talk about your solution, the less people will value your content.

Content 92

Content Marketing Advertising Customer 92

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

SEPTEMBER 28, 2020

One of my favorite authors, Brian Tracy, in his classic book “ No Excuses!: When you admire something belonging to another person, it makes him feel happy about himself. That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. Show your admiration. Pay attention to others.

Outsource Development 169

Outsource Development Ideas Customer Custom 169

TechCrunch LA

OCTOBER 19, 2019

At the time, the company was one of a clutch of anonymous apps — including Secret and YikYak — that raised tens of millions of dollars to offer online iterations of the confessional journal, the burn book, and the bathroom wall (respectively). Anonymous app Whisper lays off 20% of staff to survive.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Frank Addante

MAY 21, 2013

Think about travel. Before a company called Sabre Systems came along, booking a flight was a very manual process. Today, you book travel with the push of a button. The key point here is that automation is not just about auctions. It’s also about orders. The Automated Advertising Industry' Sound archaic?

Advertising 67

Advertising Marketing Company Companies 67

socalTECH

JANUARY 3, 2014

Scott is the founder of Laudville, and sat down with us to talk about her startup and the startup experience, and why she moved here to Los Angeles specifically to pursue her startup dreams. You''re trying to tackle everything from movies, to music, to books. That''s also one of the things I really love about Los Angeles.

Entertainment 206

Entertainment Startup Southern California Netflix 206