socalTECH

MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. Adly says it has a network of more than 75,000 influencers and celebrities on its platform, and so far has run campaigns for over 200 brands.

Funding 170

Funding GRP Partners Social Media Advertising 170

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. He was introduced through mutual friends to Highland Capital.

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

AUGUST 18, 2015

Santa Monica-based GumGum , which operates an online digital advertising platform aimed at visual content, said Tuesday that it has named John Weisgerber as its new Senior Vice President of Sales. serving as Executive Director of Digital Advertising in the area of Fashion and Luxury. Weisgerber was most recently at Hearst Corp.,

Sales 100

Sales Santa Monica Advertising Content 100

socalTECH

OCTOBER 13, 2016

Los Angeles-based Internet advertising firm Social Reality , which develops software for automating real time bidding (RTB) advertising, is moving to the NASDAQ Capital Market this morning. Social Reality said its Class A common stock will begin trading as SRAX. Social Reality had previously been listed over the counter.

Advertising 100

Advertising Class Los Angeles Platform 100

socalTECH

MAY 12, 2014

Online advertising technology provider Adform announced today that it has raised $5.5M Adform develops what is says is a turnkey programmatic platform specializing in rich-media ad formats. programmatic europe online advertising capital venture adform' The company--which has a chunk of its U.S. READ MORE>>.

Advertising 147

Advertising Los Angeles Platform Sales 147

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. After this connection, you need not share the 30% of all revenue collected by the store platform. Make your app support all platforms. Port every app to all the popular platforms – IOS and Android.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Concentrate your efforts on two to three platforms to start.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

APRIL 15, 2010

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. I think the best solution for the social networking era is “in-stream&# advertising. I talked about the platform moves of Twitter and why it should be expected. TweetPhoto - Real-time photo sharing platform. M&A Discussion.

Venture Capital 271

Venture Capital Capital Google Platform 271

TechCrunch LA

APRIL 23, 2018

It’s less well-known that the company is backed by some of the biggest names in venture capital investment — firms like Sequoia Capital. I’ve used my platform to raise real money for important organizations throughout LA and I’ve seen lives changed as a result. ” That was a lie. It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

socalTECH

APRIL 23, 2013

The funding was led by FTV Capital, and also included Elevation Partners and others. MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide. The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. Pulse on the People.

Social Media 82

Social Media Entertainment Media Tool 82

TechCrunch LA

OCTOBER 19, 2019

“Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.” . “ Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. For those not familiar with Saban Capital, tell us about the fund?

Capital 100

Capital Southern California Media Venture Capital 100

socalTECH

JANUARY 9, 2018

According to REX co-founder and CEO, Jack Ryan, it has developed a technology platform which helps homeowners sell their homes, without going through a traditional agent or MLS. The company only charges a 2 percent, flat free.

Artificial Inteligence 124

Artificial Inteligence Woodland Hills Funding Social Media 124

socalTECH

JANUARY 6, 2012

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals.

Technology 150

Technology Miramar Venture Capital Google 150

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. After this connection, you need not share the 30% of all revenue collected by the store platform. Make your app support all platforms. Port every app to all the popular platforms – IOS and Android.

Mobile 126

Mobile Develop Development Platform 126

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. The Series C financing from VantagePoint Capital Partners with participation from Baird Venture Partners and some of its investors puts the firm’s financial nerve to a total $54.3 Personalized Card-Linked Offers.

Advertising 64

Advertising Media Networking Capital 64

Xconomy

NOVEMBER 19, 2017

ScoreStream, a five-year-old startup that created a social media platform for crowd-sourcing local sports scores, has raised $3.7 million in a Series A round that includes Intel Capital as an investor. CEO Derrick Oien said Friday that ScoreStream recently completed a Verizon R/GA digital “Media Tech.

Avalon 56

Avalon Invest Social Media Media 56

socalTECH

MARCH 20, 2015

Ross Weber: ClickTripz is an advertising platform for travel advertisers. What''s different about your platform that more general advertising platforms? Ross Weber: We''re not here to replace ad platforms like Google Adsense. What is ClickTripz? billion company. How did you guys start the company?

Advertising 100

Advertising Startup Software Review Platform 100

socalTECH

DECEMBER 11, 2018

And, if you're a social platform, is there a way to monetize all that activity happening on your service? Wildlink is backed by Mucker Capital. Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. Jordan Glazier: We did a seed round in July of 2017, led by Mucker Capital, out of Santa Monica.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Both Sides of the Table

SEPTEMBER 12, 2013

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

Invest 340

Invest Venture Capital Startup News 340

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

NOVEMBER 19, 2018

Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. We are unique in being an open platform, that allows for all of these variations to happen. The second thing, is instead of being just a platform, we also have content partners pre-integrated.

Content 113

Content Startup Mobile Platform 113

socalTECH

FEBRUARY 7, 2012

The venture-backed firm, which is venture backed by Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures, said it has appointed three new directors in the locations, as well as added a over a half dozen other staffers in recent weeks. READ MORE>>.

Press 196

Press Social Media Santa Monica Media 196

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

SEPTEMBER 27, 2010

Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. We caught up with Mickie Rosen , the firm's CEO, about the company, its links to Best Buy, and how it was incubated out of Fuse Capital. Mickie Rosen: The link really is financial.

Incubator 239

Incubator Startup Web Technical Review 239

socalTECH

AUGUST 15, 2014

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. All of the sudden, there was a growth in users coming from mobile platforms. You see users moving to a platform that doesn''t monetize advertising as well.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

MARCH 30, 2017

What's wrong with the online advertising industry? We were just launching one of our previous startups, VidRoll, working on video training and video advertising, we started seeing all of the problems that the video and general ad industry was facing. We like to call it a coordination platform. What is MetaX? Why Blockchain?

Startup 100

Startup Advertising Google Training 100

Both Sides of the Table

JULY 1, 2010

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Company plans to use the capital to build out sales and marketing and r&d. Company plans to use the capital to build out sales and marketing and r&d. -a See: TechCrunch. Kontagent. -A

Zag 248

Zag Truecar Venture Capital CarsDirect 248

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Call tracking isn’t new, but the way that we’ve built it into our platform is. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

Help 113

Help Commerce Platform Orange County 113

Tech Zulu Event

AUGUST 22, 2012

GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. It enables marketing firms to work together on a variety of functions including planning, content creation, analysis, social advertising.

Social Network 65

Social Network Marketing Networking Social Media 65

Tech Zulu Event

AUGUST 7, 2013

Social media aggregator RebelMouse recently raised $10.25 million from Oak and SoftBank Capital , betaworks, First Round Capital , Lerer Ventures , New Enterprise Associates with participation from individual investors to help it power its client’s sites. Andrea Harrison, will be leading platform marketing for RebelMouse.

Funding 71

Funding Journal Social Media Startup 71

socalTECH

MAY 24, 2011

We're creating a platform that highlights musicians, venues, and local fans. We're also self funded, and absolutely have no need for venture capital. We have done lots of social media campaigns, and we have really collected with the music ecosystem, such as labels, bands, venues, press, management, and street teams.

Social Media 241

Social Media Startup Sites Advertising 241

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. The two we're disclosing right now are Jerry Neumann, who ran mergers and acquisition for Omnicom, and Josh Styleman, CEO of Reprise Media, which was sold to IPG and became their search product.

Advertising 157

Advertising Startup Media Marketing 157