socalTECH

SEPTEMBER 1, 2015

Venice, California-based anonymous messaging app developer Whisper said Tuesday that it has named Shelby Huston Haro as the company's Vice President of Sales. Whisper is venture backed by Sequoia Capital, Lightspeed Venture Partners, CAA Ventures, Tencent, Shasta Ventures, Thrive Capital, and others.

Sales 100

Sales Fandango Venice Entertainment 100

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams.

IP 113

IP Advertising Media Los Angeles 113

socalTECH

SEPTEMBER 30, 2010

Woodland Hills-based ReachLocal , which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to Executive Vice President of Global Sales Operations. Edwards, and Lockheed Martin. and also at PMP.

ReachLocal 154

ReachLocal Woodland Hills Sales Chief Technology Officer 154

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams.

IP 100

IP Advertising Media Los Angeles 100

socalTECH

NOVEMBER 4, 2009

San Diego-based Brickfish , a developer of social media and networking software being used by brands, reported today that it has hired on a Paul Botto, most recently Head of Analytics for the North American Sales Organization at Google, as its Vice President of Sales. Brickfish is venture backed by DCM, Draper Richards L.P.,

Google 140

Google Sales Social Media Draper 140

socalTECH

SEPTEMBER 5, 2014

Los Angeles-based advertising technolog provider GumGum said this week that it has appointed a new, Chief Revenue Officer, as the company continues to build out its management team. GumGum is venture backed by NEA, Upfront Ventures, First Round Capital and Crosscut Ventures, and is led by Ophir Tanz. READ MORE>>.

Advertising 147

Advertising Sales Los Angeles Organization 147

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. According to SRAX, it will receive up to $52.5M for SRAXmd, including $33.5M

Advertising 100

Advertising Class Equity Los Angeles 100

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday. READ MORE>>.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. revee venture capital seed content analytics publishing publisher advertising' Source of that seed funding was not announced. READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

socalTECH

JULY 19, 2019

ZEFR will continue to focus on its other business, in context-sensitive advertising for YouTube, and will have around 150 employees left in that business unit. Venture Partners, MK Capital, Shasta Ventures, First Round Capital and Richmond Park Partners. ZEFR is backed by IVP, U.S.

Fandango 127

Fandango Content Los Angeles Startup 127

socalTECH

APRIL 23, 2013

The funding was led by FTV Capital, and also included Elevation Partners and others. MarketShare develops technology used to help with understanding the payoff of investments across a company''s marketing and sales effort, including TV, print, display, search, video, social media, website, PR, and other efforts. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

SEPTEMBER 22, 2014

Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes. adaptive medias programmatic advertising adtm venture capital private placement pipe'

Media 138

Media Advertising Venture Capital Los Angeles 138

socalTECH

MAY 12, 2014

Online advertising technology provider Adform announced today that it has raised $5.5M In particular, Adform said the finacning will go to bolster sales efforts out of its Los Angeles and New York City offices. In particular, Adform said the finacning will go to bolster sales efforts out of its Los Angeles and New York City offices.

Advertising 147

Advertising Los Angeles Platform Sales 147

socalTECH

OCTOBER 22, 2021

The funding included The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners. VideoAmp said the funds will go to accelerate rollout and adoption of its platform, and also to scale its enterprise sales, engineering, data science and client success teams.

Media 113

Media Software Development Los Angeles Platform 113

socalTECH

JULY 21, 2011

The round was led by Bullpen Capital, and also included Floodgate, Mack Capital, Tomorrow Ventures, 500 Startups, and Western Tech. PixelFish said the funding will go towards sales, marketing, and technology. The firm is headed by John McIntyre.

Torrance 213

Torrance Advertising Content Sales 213

socalTECH

JULY 22, 2020

According to the company, the round--a Seed-2 funding--was led by Okapi Capital, and also included The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners and Brad Perry (co-founder of Dealer Socket), along with others. in a funding round. The founder and CEO of TrackStreet is Andrew Schydlowsky.

Artificial Inteligence 124

Artificial Inteligence Santa Barbara SaaS Venture Capital 124

socalTECH

SEPTEMBER 25, 2015

Santa Monica-based VideoAmp , a developer of programmatic video advertising software, said Friday that it has opened up offices in New York, Chicago, and Detroit, and also has hired a new VP to head up its eastern region sales. VideoAmp also said it and expanding its current office in San Francisco. READ MORE>>.

Anthem 100

Anthem Santa Monica Sales Equity 100

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago. READ MORE>>.

Media 164

Media Avalon San Diego Advertising 164

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

FEBRUARY 4, 2011

The round came from CrossCut Ventures, Rincon Venture Partners, Founder Collective, Baroda Ventures, Lerer Ventures, Thrive Capital, and angel investors Matt Coffin and Stephano Kim. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

NOVEMBER 30, 2012

Los Angeles-based Trigon Digital , the provider of digital advertising anf other services to both the traditional and online radio market, is powering a number of features of the new, free music streaming service from Microsoft, Xbox Music , the company said this week. Financial details of the deal were not disclosed. READ MORE>>.

Services 159

Services Ticketmaster Advertising Los Angeles 159

socalTECH

APRIL 14, 2011

MarketShare's software helps companies adjust their marketing mix, to better drive sales. A portion of the funding was uncovered by socalTECH earlier this month. Elevation Partners is the $1.9 billion private equity firm run by Roger McNamee, U2's Bono, and others. READ MORE>>.

SoCalTech 159

SoCalTech Equity Los Angeles Organization 159

socalTECH

MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. in funding from Georgian Partners, Bain Capital Ventures, and others.

Report 100

Report San Diego Advertising Software Development 100

socalTECH

NOVEMBER 23, 2012

RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. RingRevenue said that in 2012, advertisers have generated more than $200M worth of sales using its technology. RingRevenue is headed by Jason Spievak. READ MORE>>.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

socalTECH

APRIL 5, 2011

TrueCar said that Guthy-Renker will play an "integral role" in shaping the firm's brand visibility, through TV, print, radio, and other advertising channels. TrueCar specifically said it is looking to "move beyond" sites such as Kelly Blue Book and Edmunds with its data, which is derived from actual car sales. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

socalTECH

NOVEMBER 5, 2014

The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales. aggregage venture capital newsletter software automated content analysis aggregation publishing news blog angel tech coast angels' READ MORE>>.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

socalTECH

DECEMBER 16, 2009

The company said the new funding will go toward sales and marketing of its service. Ace Metrix provides panel-based analytics for television advertising, measuring effectiveness of advertising creative for companies. Tags: metrix venture capital television analytics advertising. READ MORE>>.

Palomar 133

Palomar Advertising Venture Capital Los Angeles 133

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Tags: rubicon project news audience network merger acquisition venture capital advertising. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. The firm's prior products were used by major online publishers and their sales teams to quote and book more traditional, direct ads.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

OCTOBER 27, 2010

Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. News of the hiring was first reported by AllThingsD.

Yahoo 178

Yahoo Media News Report 178

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

JULY 14, 2010

Redwood City-based YuMe , a Bay Area provider of video advertising technology, announced today that it has set up shop in Santa Monica with a new sales office. Tags: executive jobs employment advertising video yume.

Santa Monica 100

Santa Monica IBM IBM Advertising 100

socalTECH

AUGUST 2, 2012

Connexity the online advertising startup headed by former Fastclick co-founder Dave Gross, announced this morning that it has raised $3M in a seed funding round. The company uses advertising to recommend products and services to users, based on individual interests and what it is calling "audience graph analysis." READ MORE>>.

Netflix 124

Netflix Seed Funding Advertising Sales 124

socalTECH

JANUARY 14, 2013

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.

Santa Monica 147

Santa Monica Advertising Equity Entrepreneur 147

socalTECH

FEBRUARY 25, 2009

MarketShare's software is used by companies such as Charles Schwab, Electronic Arts, and Mercedes-Benz, to allocate marketing, sales, and promotional dollars between various kinds of advertising and media. Tags: partners elevation private bono marketing equity venture software capital marketshare advertising. READ MORE>>.

Invest 100

Invest Electronic Arts Equity Advertising 100

socalTECH

JULY 29, 2009

Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft. Tags: technology advertising engine search microsoft overture yahoo.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113