socalTECH

JUNE 24, 2014

The company has been part of 500 Startups'' latest San Francisco acclerator class since earlier this year. FameBit''s service helps match advertisers with YouTube influencers, mostly for sponsored content and endorsements within that YouTube content. The startup was founded by David Kierzkowski and Agnes Kozera. READ MORE>>.

Seed Funding

socalTECH

OCTOBER 16, 2012

The acquisition Tuesday of ThinkNear , the mobile advertising firm headed by Eli Portnoy, looks to be among the first accelerator-incubated companies in Southern California. for ThinkNear Tuesday morning, and make the company part of its mobile, local advertising group. TeleNav said it would pay $22.5M

Southern California

socalTECH

OCTOBER 8, 2010

GumGum allows publishers to use celebrity and other photos, without the usual, high cost of licensing those images from photography agencies, and allows those publishers to share advertising revenues with the owners of those photos. Tags: paparrazi photography photo celebrity internet advertising toolbar image gumgum. READ MORE>>.

GRP Partners

socalTECH

JANUARY 30, 2013

StartEngine , the startup accelerator headed by Howard Marks, is launching its newest class of startups today in a private event in Santa Monica.

Santa Monica

socalTECH

AUGUST 14, 2012

StartEngine , the startup accelerator, which launched earlier this year with ten hopeful businesses, is now in the middle of its third and largest class to date. However, it remains to be seen whether this can convince advertisers to take a risk on the new technology.

Mentor

socalTECH

MARCH 18, 2019

Ventura-based The Trade Desk , which develops advertising technology, said Monday afternoon that it has added Lise Buyer to its Board of Directors. Buyer is Managing Partner of the Class V Group, a consulting firm that advises companies on initial public offerings.

Ventura

Tech Zulu Event

JULY 10, 2015

Techstars Disney Accelerator class of 2015 was announced yesterday. Advertiser Optimization. Decisive is a Software as a Service (SaaS) platform that uses real time data to enable advertisers to optimize mobile ad creative and targeting based on user engagement. 2 3D-Printing Companies. Influencer Targeting.

Class

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. They monetize via high-priced advertisements during the prime-time airing on TV, via syndication to international audiences or less-watched channels after the original series has run and via DVD sales in retail channels.

Hulu

SoCal Tech Calendar

JANUARY 26, 2011

Attendees can expect an agenda offering thought-provoking sessions, expert panelists, business building networking opportunities and first-class evening entertainment. See [link] (more)

Class

SoCal Tech Calendar

JANUARY 28, 2011

Attendees can expect an agenda offering thought-provoking sessions, expert panelists, business building networking opportunities and first-class evening entertainment. See [link] (more)

Class

SoCal Tech Calendar

JANUARY 27, 2011

Attendees can expect an agenda offering thought-provoking sessions, expert panelists, business building networking opportunities and first-class evening entertainment. See [link] (more)

Class

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing

InfoChachkie

JUNE 16, 2016

When I arrived at Wharton many moons ago, I was told that all first-year students take the same set of Core classes. Like a sheepeople, I dutifully signed up for the required classes. Yet I was told by everyone, Professors, Advisors and students alike, that there was “no way” I could get out of taking my remaining Core classes.

Entrepreneur

SoCal Tech Calendar

AUGUST 31, 2012

This class is designed to teach you how to drive more traffic to your web site and increase sales, by using tools suited for anyone! What is Search Engine Optimization?

Search Engine Optimization

socalTECH

OCTOBER 13, 2016

Los Angeles-based Internet advertising firm Social Reality , which develops software for automating real time bidding (RTB) advertising, is moving to the NASDAQ Capital Market this morning. Social Reality said its Class A common stock will begin trading as SRAX. Social Reality had previously been listed over the counter.

Advertising

Both Sides of the Table

MARCH 1, 2011

Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar. He wanted Quigo to be in the business of letting advertisers buy directly into the system.

Google

SoCal Tech Calendar

MAY 26, 2012

The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking.

Conference

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. in cash, $10M in Class A membership units of newly formed entity Halyard MD, and up to $9M in earnout.

Advertising

Berkonomics

AUGUST 2, 2018

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. These are worth a team discussion, even for mature companies, with other decisions such as pricing, positioning, advertising and which market segments to concentrate upon – all following that choice.

Pricing

socalTECH

NOVEMBER 15, 2011

Los Angeles is an amazing place, and we have fashion, e-commerce, advertising, games, media, entertainment companies which I think make Los Angeles a phenomenal place. When is your first class? Howard Marks: Our first class starts in January, and we're already accepting applications.

CTO Coach

socalTECH

FEBRUARY 1, 2021

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. The IPO will raise as much as $181M for Viant. The company has given an estimated offering range of between $19.00

Acquisition

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. We both wanted to continue to build a world-class staff at GRP from which to build future leaders in either tech startups or in our investment firm. He walked me through both the logic and the math.

Venture Capital

SoCal Tech Calendar

MAY 25, 2012

The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking.

Conference

socalTECH

DECEMBER 30, 2010

2) Advertising in the Facebook ecosystem. Facebook now accounts for a staggering 25% of all display impressions (up from 9% last year), and Facebook and its advertisers are finally beginning to understand how to leverage the platform's unique capabilities. 3) Cloud computing offerings as an enabler to lean startups. READ MORE>>.

Technical Review

socalTECH

OCTOBER 29, 2012

Daniel Altman: We recently were in the fall class of MuckerLab. My background is that I was at IAC, focused on advertising solutions and advertising engagement. My background is that I was at IAC, focused on advertising solutions and advertising engagement.

Content

socalTECH

SEPTEMBER 21, 2016

Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The company will begin trading today on the NASDAQ Global Market as TTD. and $18.00 and $16.00 per share on August 31st.

Pricing

socalTECH

DECEMBER 11, 2009

Advertisers. Alvand Solutions - Alvand Solutions (www.alvandsolutions.com) provides world-class technology solutions, professional services and technical training with a focus on Offshore Software Development Management and Enterprise Data Protection. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology.

Southern California

Both Sides of the Table

FEBRUARY 15, 2011

We have world-class universities like Caltech, UCLA, USC and more. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. It is the second largest city in the country with (18 million inhabitants) (vs. million in SF Bay Area ).

Venture Capital

Both Sides of the Table

JULY 1, 2010

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. Total raised: $125mm See: TechCrunch.

Zag

Both Sides of the Table

FEBRUARY 20, 2012

Sam is the managing director of Launchpad LA and we were about to pick our 2012 class of entrepreneurs. Second, she sells advertising, which given her tight demographic and the big spending that comes when one is planning a wedding she can monetize really well. How’s that for an ex painter? She’s infectious.”

Startup

socalTECH

OCTOBER 31, 2012

We can point the customer directly in that GPS all the way to a retail location or advertisers. We had to push, and believe in building our product and company, and making it world class. Because we are able to reach the right person, we can help get them that last mile to the retailer's store.

Startup

Tech Zulu Event

OCTOBER 8, 2012

Because advertisers have limited access to campuses, having their advertisement on a bicycle becomes less intrusive than the typical flyer and newspaper advertising. The walk can be pretty long from one class to another and having a bike prevents students from being late to their next class.

Advertising

Both Sides of the Table

NOVEMBER 14, 2017

Sam’s vision was to build a world-class “reverse logistics” company that could be as ambitious as Amazon has been in delivering goods to our houses. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.

Startup

socalTECH

AUGUST 3, 2012

It's a combination of sponsorship, advertising, and for some of our partners, fee for that content. As they said in their press release, they are also spending another $200M to promote premium partners, both by advertising internally and other advertising and promotion. It's a combination of revenue models.

Content

Startup Professionals Musings

AUGUST 20, 2021

These include office space and supplies, travel, training, bookkeeping, advertising, and many others. The message here is to evaluate and negotiate each gig independently, rather than advertise a fixed low price. Simple rates-per-hour are very misleading. Factor in project risk before setting a price.

Pricing

Berkonomics

JULY 19, 2011

New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices. Many other PC vendors flooded the market, including an uncounted number of “white box” manufacturers who created systems out of components imported from Asia.

Pricing

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We did a successful trial in 2008. So carriers are a major customer of yours?

Content