Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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Product Platform Advertising Acquisition 424

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

Advertising 253

Advertising Mobile OpenX Software Review 253

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 142

Social Media Media Platform Customer 142

socalTECH

DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. Adaptive Medias said this is the first exit of a company incubated out of StartEngine. READ MORE>>.

Media 191

Media Artificial Inteligence Incubator Advertising 191

socalTECH

AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns.

Advertising 178

Advertising Santa Monica Tool Pricing 178

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

NOVEMBER 19, 2014

Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. The new startup studio is led by Mike Prasad. According to ventureLab, it will provide seed funding, along with product, marketing, and opertional support to its companies.

Incubator 229

Incubator Seed Funding Startup Social Media 229

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Concentrate your efforts on two to three platforms to start.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Other apps in the company’s portfolio include Pic Stitch, the photo collage editor and the calendar app, WeCal. .

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

Advertising 173

Advertising Mobile Idealab Social Media 173

socalTECH

JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

Competition 113

Competition Startup Advertising Web 113

Both Sides of the Table

SEPTEMBER 20, 2010

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996.

Media 288

Media Advertising Screening Content 288

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. It ends up being good for both. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

FEBRUARY 9, 2021

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

TechCrunch LA

FEBRUARY 19, 2020

Yellow , the accelerator program launched by Snap in 2018, has selected ten companies to join its latest cohort. The new batch of startups coming from across the U.S. The new batch of startups coming from across the U.S. The list of new companies include: Brightly — an Oakland, Calif.-based Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What is Adomic? Why did you decide to focus on this area?

Advertising 153

Advertising Startup CTO Coach Study 153

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JANUARY 27, 2011

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Media 91

Media Startup Company Companies 91

Startup Professionals Musings

AUGUST 21, 2021

When you see startups like SpaceX and Pinterest grow from a low valuation to a billion dollars in just a few years, it’s easy to assume that if you just keep doing what you are doing, you can get there as well. Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

OCTOBER 21, 2014

We spoke with CEO and co-founder Nanxi Liu about the company''s software. What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. What''s the story behind the company? I met with david after he flew up to meet me from Los Angeles.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

SEPTEMBER 9, 2021

A new, Los Angeles-based startup, MediaKits, says it has launched a new platform aimed at helping influencers, musicians, and athletes manage their brands. The company said its platform lets its users create their own custom media kits online. The startup was founded by Kieran O'Brien and Casey Adams.

Platform 140

Platform Advertising Los Angeles Media 140

Both Sides of the Table

AUGUST 23, 2012

In case you don’t know, they are one of the biggest media companies in the world. I asked Andrew how companies can best work with Condé Nast and he gave the answers in the episode. He also covered how “traditional media companies” think about the future and how they view disruption. Watch: [link].

Media 285

Media Company Companies Venture Capital 285

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

socalTECH

NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. The company started here in 2002, and we were basically an agency. As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology.

Media 162

Media Advertising Startup Platform 162

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers.

Advertising 230

Advertising Santa Monica Startup Media 230

StartUp Beat

NOVEMBER 12, 2017

StartupBeat provides advertisers with tens of thousands monthly unique readers who are tech-savvy, engage, and socially-connected. StartupBeat, founded in 2009 in Los Angeles, is a media company focused on covering startups and why they matter in our lives. Global Media: $999. PR & Media Support.

Advertising 40

Advertising SEO Media Los Angeles 40

socalTECH

JANUARY 11, 2010

Santa Barbara-based Impact Radius , a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. The firm said those tools will include software for tracking advertising, negotiating online, distribution advertising creative, and more.

Advertising 162

Advertising Santa Barbara Tool Media 162

socalTECH

NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. The company said its clients include such companies as Amazon, Amgen, AT&T, NBCUniversal, and Procter & Gamble. READ MORE>>.

Media 138

Media Advertising Los Angeles Platform 138

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. At the time, it was doing Facebook media buying for e-commerce companies. Greg Gillman: We’ve been around for about nine years.

Commerce 211

Commerce Content Marketing Startup 211

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. We like sight, sound & motion.

Company 339

Company Companies Technical Review Content 339

Tech.Co

SEPTEMBER 1, 2015

There’s just no getting around it: part of building any strong startup means cultivating a robust online presence that reaches directly to today’s tech savvy market. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

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Company Companies Advertising Media 107

Tech.Co

JANUARY 15, 2018

has been acquired by MVF , an international publishing and tech company. It was over 11 years ago that I saw a need to better connect startups and innovators with the communities around them so they could connect for partnerships, funding, amplification, and support. Today, I’m excited to announce that Tech.Co

Media 175

Media News Organization Content 175

Tech.Co

SEPTEMBER 28, 2017

At any rate, companies would be smart to take full advantage of this marketing trend. We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients.

Social Media 100

Social Media Media Tips Screening 100

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers.

Technical Review 279

Technical Review Company Companies Southern California 279