socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Sam Friedman , ParkMe (Santa Monica, mobile apps). Aaron Hirschhorn , DogVacay (Santa Monica, marketplace).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

APRIL 9, 2018

Santa Monica- and Mexico-based Flyr , a startup developing video advertising templates specifically designed for the iPhone and iPad, says it has upped its funding to $6M in total for the company. The new funding comes on top of an earlier $5M announced by the company last year. READ MORE>>.

Template 100

Template Software Santa Monica Advertising 100

socalTECH

JUNE 20, 2016

Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers.

Product 124

Product Software Review Santa Monica Technical Review 124

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. As part of the rebranding, the company said it has named Stephanie Grossman as SVP, Business Development, Sales and Marketing. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

JUNE 12, 2014

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. The company says that it is looking to address the "inherent fraud" present in the current mobile ad market. Mobile Majority is led by Rob Emrich. READ MORE>>.

Mobile 153

Mobile Santa Monica Advertising Venture Capital 153

socalTECH

OCTOBER 3, 2008

Santa Monica-based Fuelcast, which operates an advertising network at gas stations, said Thursday that it has merged with Bhootan, which provides out-of-home media at retail stores, to create a new company called Outcast. The new, merged company will be headquartered in Santa Monica.

Advertising 100

Advertising Santa Monica Screening Networking 100

socalTECH

JULY 5, 2016

Santa Monica-based VideoAmp , which develops TV and video advertising analytics software, said on Tuesday that it has named Michael Parkes as its new Chief Revenue Officer. Parkes has also served at eType and CNET Networks. VideoAmp is led by Ross McCray. READ MORE>>.

Santa Monica 113

Santa Monica Advertising Sales Organization 113

socalTECH

DECEMBER 6, 2012

A new, Santa Monica-based startup, PaeDae launched today, saying that it has created a white-label, software prize network which helps developers offer up real world prizes for their online and mobile games. Those prizes are supplied by advertisers and brands, including Omaha Steaks, StyleMint, SoleSociety, P&G, and others.

Mobile 196

Mobile Santa Monica Advertising Software Development 196

socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

Tool 178

Tool CPC Santa Monica Commerce 178

socalTECH

AUGUST 9, 2016

Santa Monica-based Tongal , which operates an online, content crowdsourcing site focused on video, has named a Vaughan Emsley as its new Head of Strategy and Client Development. The company has driven campaigns for LEGO, Johnson & Johnson, NASA, Mattel, P&G, General Motors and many others.

Santa Monica 100

Santa Monica Content Advertising Sites 100

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site. (..)

Develop 183

Develop Development Marketing Santa Monica 183

socalTECH

JANUARY 30, 2013

StartEngine , the startup accelerator headed by Howard Marks, is launching its newest class of startups today in a private event in Santa Monica. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. We spoke with Neal about the startup. What is Boxi?

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

Demand 154

Demand Google Media RSS 154

socalTECH

MAY 10, 2011

Adconion , which operates an Internet advertising network and related businesses, said earlier this week that it has raised £21 ($34M) in financing from Silicon Valley Bank. The firm said the funding will go towards acquisition and working capital requirements at the company. Adconion has major operations in Los Angeles.

Santa Monica 140

Santa Monica Advertising Los Angeles Acquisition 140

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

SEPTEMBER 25, 2015

Santa Monica-based VideoAmp , a developer of programmatic video advertising software, said Friday that it has opened up offices in New York, Chicago, and Detroit, and also has hired a new VP to head up its eastern region sales. VideoAmp also said it and expanding its current office in San Francisco.

Anthem 100

Anthem Santa Monica Sales Equity 100

socalTECH

JANUARY 31, 2013

It was standing room only at StartEngine 's Demo Day Wednesday afternoon, held at Santa Monica's Cross Campus , as the startup accelerator launched eight of its latest startups into the world, after a 90 day process of mentoring, honing their business model, and heads down development. It's unclear. READ MORE>>.

Startup 256

Startup Commerce Santa Monica Mentor 256

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. The two firms said the joint venture would streamline media buying for customers.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

AUGUST 19, 2011

Santa Monica-based GraphEffect , the Facebook marketing and advertising technology firm headed by James Borow, said this morning that it has launched its Facebook targeting system from beta. As part of the launch, the firm said it has added Brandon Berger, Bob Dees, Peter Hershberg, and Dave Knox to its advisory board.

Santa Monica 180

Santa Monica Advertising Marketing Capital 180

socalTECH

SEPTEMBER 21, 2012

Santa Monica-based GraphEffect has become an official partner of Facebook, the firm said this week. The company said it has become a Strategic Preferred Marketing Developer (PMD) by Facebook, which it says is the "highest distinction" offered by Facebook to its marketing partners. READ MORE>>.

Santa Monica 167

Santa Monica Social Network Tool Marketing 167

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook.

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

OCTOBER 5, 2009

Santa Monica-based Rubicon Project , the online ad network optimization firm headed by Frank Addante, is planning a major technology upgrade Wednesday. Tags: rubicon project online advertising software revvolution revv. Rubicon said it is migrating user accounts today and tomorrow ahead of its launch. READ MORE>>.

Technology 138

Technology Santa Monica Advertising Web 138

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JANUARY 27, 2011

Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. Nick Higgins: Adconion was founded six years ago as an advertising network. There are lots of video ad networks.

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. The new location is in addition to the company's existing offices in Los Angeles and San Francisco. Wexler joins the firm from SWMX, where he was CEO and co-founder.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

socalTECH

OCTOBER 17, 2011

Santa Monica-based GraphEffect , the provider of Facebook and social media marketing services, said over the weekend that it has hired Stephano Kim as its President and GM, New York. The company said that Kim will manage its newly opened New York and Chicago offices.

Santa Monica 239

Santa Monica Social Media Media Software 239

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Transpera , a provider of mobile video advertising technology, announced Thursday that it has raised $8.25M in a Series B funding round. The funding will go to expand the company's product line and service customers. The new round brings the company's total raised to $11.25M. READ MORE>>

Break.com 100

Break.com Santa Monica Advertising Press 100

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest takes place June 19-22, 2013 in Santa Monica. Companies represented include: Disney, Warner Bros., Key Events include: June 14-16: Hackathon presented by AT&T will gather a few hundred developers, coaches, and business professionals who will create startup pitches at ROC Santa Monica.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

JUNE 16, 2009

Santa Monica-based Tsavo , the online media company which owns Manolith, Twirlit, Kidglue, and Nibbledish, has lost its Vice President of Product and Design, Mike Macadaan. According to Macadaan, this week is his last at Tsavo. Macadaan said that his team took the site from zero visitors to nearly 3 million visitors per month.

Tsavo 100

Tsavo Twiistup Santa Monica Content 100

Tech Zulu Event

JULY 31, 2014

This month, Siemer and Associates hosted its 4th Annual invitation-only Silicon Beach Summit at Casa Del Mar and Shutters on the Beach in Santa Monica, California. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce. Hitesh Chawla, CEO.

Media 84

Media Technology Truecar Southern California 84

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. The old media companies were resistant to change. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz.

Advertising 98

Advertising Santa Monica Startup Content 98

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great. Then came blogs.

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

OCTOBER 20, 2011

After months of submissions and the amazing help from our judges , the Spotlight is shinning down on awesome companies that were born right out of Southern California. And now without further ado I present the Spotlight: LA Tech Fall Companies: Spotlight Companies. 9:00 – 10:30pm – cocktail reception and networking.

UCLA 102

UCLA Company Companies Idealab 102

socalTECH

DECEMBER 11, 2018

Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. We have standing agreements to drive revenue share from all of those merchants in our network. We're taking a different approach.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company. Who uses your service, and why?

Startup 220

Startup West Hollywood Metrics Entertainment 220