socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday. READ MORE>>.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

AUGUST 29, 2018

Santa Barbara-based Impact --formerly, Impact Radius--said this morning that it has made a number of executive appointments. According to the company, it has named Marc Fanelli to General Manager (GM), Forensiq and Altitude, promoted Michael Head to GM, and hired Jesper Rathje as chief financial officer (CFO). READ MORE>>.

Santa Barbara 100

Santa Barbara Advertising Marketing Product 100

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. We Create Demand for California's Technology Companies.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

DECEMBER 9, 2014

Santa Barbara-based Impact Radius , which develops marketing analytics software aimed at optimizing ad spend across digital, mobile, and offline channels, said Tuesday that it has expanded in New York City, opening up a new office on Madison Avenue. impact radius york marketing analytics software saas cloud advertising'

Santa Barbara 159

Santa Barbara SaaS Advertising Software 159

socalTECH

NOVEMBER 19, 2013

Daryl Bernstein , RightSignature (Santa Barbara, software). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Sam Friedman , ParkMe (Santa Monica, mobile apps).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

SoCal Tech Calendar

JUNE 15, 2016

Santa Barbara-based Invoca , which helps marketers correlate phone calls to what advertising drove those calls, has rolled out another product for Facebook, the company said Tuesday. The company said the new product is a result of integration with Facebook's Offline Conversions API.

Product 100

Product Santa Barbara Advertising Pricing 100

socalTECH

FEBRUARY 1, 2011

Santa Barbara-based Commission Junction , the performance marketing and affiliate arm of ValueClick, said today that it is seeing significantly higher conversion rates on its PayPerCall service--which is powered by fellow Santa Barbara-based company RingRevenue --than with its online campaigns. READ MORE>>.

Santa Barbara 180

Santa Barbara Advertising Sales Services 180

socalTECH

JANUARY 28, 2010

Santa Barbara-based RingRevenue , the pay-per-call technology firm headed by Jason Spievak, is powering a new direct reponse marketer, As Seen Anywhere , also based in Santa Barbara, the two firms said today. According to the firms, As Seen Anywhere will provide multi-channel, pay-for-performance advertising.

Santa Barbara 153

Santa Barbara GRP Partners Social Media Advertising 153

socalTECH

JANUARY 14, 2010

Santa Barbara-based Impact Radius , a developer of multi-channel, performance advertising technology, announced today that it has raised $6M in a venture funding round. As part of the funding, Redpoint's Greg Martin joins the company's board of directors. The round was led by Redpoint Ventures. READ MORE>>.

Redpoint 140

Redpoint Santa Barbara Advertising Venture Capital 140

socalTECH

APRIL 19, 2010

Santa Barbara-based RingRevenue , a developer of pay-per-call technology headed by Jason Spievak, is powering a new performance marketing firm called OfferMobi. OfferMobi said today that it has launched a new, mobile advertising firm targeted at cell phone and smart phone users. The company said that it will operate a U.S.

Santa Barbara 165

Santa Barbara Mobile Advertising Web 165

SoCal Tech Calendar

JUNE 9, 2016

Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. The funding came from Silversmith Capital partners.

Software 100

Software Marketing Ticketmaster Santa Barbara 100

socalTECH

MAY 1, 2012

Santa Barbara-based RingRevenue , the provider of pay-per-call technology used by affiliate marketers to track conversions, looks to be in growth mode, with the firm nearly doubling its staff over the last four months. The growth comes as the firm has tripled revenues over the last year at the company, according to Spievak.

GRP Partners 170

GRP Partners Santa Barbara Marketing Technology 170

Tech.Co

MARCH 5, 2015

A serial entrepreneur, Susan has a record of building value and community across several genre-defining companies. She was a member of the founding team at LinkExchange, pioneering the online banner advertising network. She’s been on the founding team of 9 startups, six with successful exits.

Santa Barbara 70

Santa Barbara Startup Mentor Social Network 70

socalTECH

MARCH 22, 2011

Santa Barbara-based RingRevenue , the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. The firm said companies like Progrexion Marketing--which markets the credit repair product Lexington Law--has been seeing success with pay-per-call using its products.

Services 189

Services GRP Partners Santa Barbara Technical Review 189

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. And for many companies a good deal of their business is still closed over the phone–through their call centers.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

DECEMBER 11, 2018

Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. It's almost like native advertising, which recognizes an article mention is a hotel and turning it into a link. I have found a few things.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. The company's founders are previously from Overture and Yahoo! We started the company with the goal of making every search ad relevant.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

JUNE 16, 2009

Earlier this month, Santa Barbara-based RingRevenue (www.ringrevenue.com) announced that it had raised a round of venture funding. We caught up with the firm's CEO, Jason Spievak, to learn more about the firm's technology, as well as to hear about the company's experienced team, which came out of Callwave. How does this work?

Advertising 113

Advertising Networking Santa Barbara Startup 113

socalTECH

OCTOBER 10, 2008

Santa Barbara-based SendMeHome (www.sendmehome.com) is looking to solve that problem, with a free service to print out labels which attach to your item, and where you can register items in case they are lost. What had you been doing before starting the company? I always wanted to start a company.

Santa Barbara 100

Santa Barbara Startup Writing Ideas 100

socalTECH

JULY 13, 2009

The company was founded by the head of the North America investments for Carrefour, the second largest retailer in the world, the head of the retail banking practice at DLJ, the investment bank. The new fund is focused entirely on technology companies. Those companies are doing phenomenally well, and in a normal market was IPO.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

InfoChachkie

AUGUST 4, 2014

Thompson''s jaded take on the travel industry, I wondered if there was a travel company that bucked his stereotypes and properly balanced making bold destinations accessible while respecting the unspoiled resources and culture that made the locales interesting in the first place. Then we started advertising and getting media attention.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

SoCal CTO

NOVEMBER 17, 2009

We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Flip flops required , How I got my mortgage company to lower my payments by $10k , Want more Twitter followers?, Santa Barbara: the home of the clicks (and the calls) , Do your kids Google poo?

Acquisition 170

Acquisition Custom Customer Ideas 170

Both Sides of the Table

MAY 24, 2021

It has historically been the case that VCs would rather fund the promise of 100x in a company with almost no revenue than the reality of a company growing at 50% but doing $20+ million in sales. innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero.

Venture Capital 363

Venture Capital Capital Funding Startup 363

Tech Zulu Event

JUNE 28, 2012

The first-ever Silicon Beach Fest attracted more than 2,000 attendees from LA, San Francisco, San Diego, Santa Barbara, New York, Toronto, and London to celebrate LA startups and entertainment with panels, parties, pitch fests, hackathon, and beach games: volleyball, basketball and surfing lessons in Santa Monica and Venice on June 21-23, 2012.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

socalTECH

OCTOBER 25, 2010

After DoubleClick, Kevin eventually settled down in Santa Barbara, which is where his newest startup-- FindTheBest.com (www.findthebest.com) is headquartered. Although we're not going to be focused on revenues for a year, it's clear at this time that this kind of real estate is very valuable for advertisers. READ MORE>>.

Startup 210

Startup Advertising Examples Santa Barbara 210

socalTECH

FEBRUARY 15, 2019

The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. If a tutor were to go out and try to advertise like we do, they would go under, and they'd lose money right away. He founded Doubleclick, which he sold to Google, and he sold his last company to Amazon.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

socalTECH

JUNE 15, 2011

For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? Eric Frankel: StarGreetz is a digital media content company, that allows brands to stand out in a very cluttered marketplace. How did the company come about? Eric Frankel: After more than 20 years as a senior executive at Warner Bros.,

Entertainment 159

Entertainment Startup Class Santa Barbara 159

InfoChachkie

MARCH 24, 2016

Greathouse: You and Brent are currently third and fourth year Computer Science majors at UC Santa Barbara. Since we have released our product, and are now looking to acquire new users, this has proven to be extremely valuable for getting a high return from our advertising expenditures. Roy Wood Jr., Cardenas: Well, it isn’t.

Startup 100

Startup Sites Research Santa Barbara 100