Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Make your app support all platforms. Build your own marketplace platform.

Develop 138

Develop Development Platform Mobile 138

socalTECH

APRIL 30, 2013

It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there''s a huge subculture of games targeted at iPhone-carrying girls. Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. What are you all about?

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

socalTECH

JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. The world is going mobile.

Mobile 282

Mobile Invest Company Companies 282

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Spend your time and money on other platforms. Pick the right platform for your business. Assess social media relevance to your product or service.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. openx mobile advertising auction network server'

OpenX 159

OpenX Product Advertising Demand 159

Tech Zulu Event

SEPTEMBER 13, 2012

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. Lyfe Mobile works on both iOS and Android smartphones.

Mobile 102

Mobile Networking Advertising Southern California 102

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Tech Zulu Event

SEPTEMBER 17, 2013

CallFire creates simple text and voice platforms for businesses to use to reach their customers. CallFire’s growth has been tremendous: surpassing the 200,000 user mark, reaching the 200 million campaign mark for executing calls and texts campaigns, and a 100% growth in the past 12 months.

Platform 71

Platform PHP Santa Monica Customer 71

InfoChachkie

MAY 19, 2014

According to the author, 60% of Facebook’s revenue comes from mobile ads, double that of the prior year. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. There’s a fundamental difference between the behavior of someone utilizing a mobile device and someone sitting at a desktop computer.

Company 200

Company Companies Mobile Advertising 200

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. However, classifies have not yet caught up with mobile.

San Diego 100

San Diego Mobile Marketing Sites 100

Startup Professionals Musings

SEPTEMBER 2, 2012

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Then it’s time to innovate through the channels or platforms that are relevant. Ask why it should be, and why customers should care. It’s good to play games with your customers.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ? It''s a problem for everyone.

Advertising 203

Advertising CPC Tool Startup 203

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster. And ad decisions need to happen faster than a Web site, or mobile app, loading.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. So it only makes sense that the Facebook mobile app has been an enormous success. Yeah, right.

Netflix 191

Netflix Blogging Mobile Advertising 191

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. We help our customers weave together all the data across all of their data streams,” Lunsford said.

Customer 40

Customer Custom San Diego JavaScript 40

socalTECH

DECEMBER 15, 2010

Los Angeles-based mobile marketing firm Mogreet , which is headed by James Citron, said today that it has signed on ChaCha, the online question and answer service, as a customer, as part of a new mobile ad serving service. Financial details of the deal were not disclose.

Mogreet 124

Mogreet Mobile Advertising Los Angeles 124

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. Content is a “hits driven business” and therefore you can only invest in platforms not media. Your tech needs to add value to content producers, the audience and advertisers.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

NOVEMBER 19, 2018

Were part of the uCast Global video highway, which is our way of illustrating how content is being driven locally, regionally, and globally, using our platform, but also technology we have integrated and continue to integrate with our partners. We are unique in being an open platform, that allows for all of these variations to happen.

Content 113

Content Startup Mobile Platform 113

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Spend your time and money on other platforms. Pick the right platform for your business. Assess social media relevance to your product or service.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

MARCH 1, 2011

Los Angeles-based Paperlinks , the developer of iPhone applications focused on QR codes and headed by Hamilton Chan, is announcing today that it has launched a new product to help businesses connect with customers. Paperlinks is the publisher of the identically named iPhone application. READ MORE>>.

Content 167

Content Advertising Web Los Angeles 167

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Based both in Nashville, Tennesse and Chicago, edo provides personalized card-linked offers to consumers on their credit cards, debit cards and mobile devices. For Customer Acquisition and Loyalty.

Advertising 64

Advertising Media Networking Capital 64

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content.

Content 189

Content Screening Mobile Customer 189

socalTECH

JANUARY 20, 2015

Last week, Los Angeles-based Sense360 raised $2.75M in a funding round, to go towards its development of a platform to help developers pull together information and make sense of all the data coming from your mobile phone. What platforms will this work on? Tell us about your new company? Two things happened subsequent to that.

Startup 100

Startup Platform Mobile Advertising 100

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

OCTOBER 9, 2015

We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Make your app support all platforms. Build your own marketplace platform.

Startup 98

Startup Platform Pricing Netflix 98

Tech Zulu Event

FEBRUARY 7, 2013

Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information. Hence the emergence of Source13, a new mobile conference produced by Flurry. 12,000 apps currently on the platform.

Mobile 71

Mobile Technical Review Platform Startup 71

socalTECH

SEPTEMBER 28, 2018

If you're a bricks-and-mortar retailer, looking for information on your customers, it's often very tough to figure out who's coming in the door. Amit Jain: Bridg is a customer data platform and marketing technology for offline retailers. Brig is a customer data platform for offline retailers.

Startup 113

Startup Customer Custom Sales 113

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. Andy Steuer: Punchcard is a mobile loyalty rewards app. All of this allows businesses to identify who their customers are, and incentivize them to come back again and again.

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

MARCH 10, 2017

Robert Blatt: We say to people that we do customer experience for multi-location brands. What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands.

Google 127

Google Paid Search Mobile Activity 127

Startup Professionals Musings

FEBRUARY 4, 2017

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Then it’s time to innovate through the channels or platforms that are relevant. Create new online communities and customer forums , rather than joining existing ones.

Marketing 82

Marketing Demand Startup Customer 82

InfoChachkie

JUNE 22, 2015

It’s undeniable that consumers are digesting more online content on the mobile supercomputer in their pockets than via any other modality. Some of the key points I took away from this research include: 54% of all calls stem from engagement on a mobile device; mobile search marketing is the top driver, responsible for initiating 45% of calls.

Mobile 100

Mobile Technical Review Google Tool 100

socalTECH

SEPTEMBER 24, 2015

We recently ran into Chris Tragos , one of the co-founders of Jetpack (www.jetpack.net), provider of an online ad platform. Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. What is Jetpack, and what do you do?

Buzznet 100

Buzznet Outsource Development Design HTML 100