Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

Startup Professionals Musings

MAY 23, 2013

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). It’s great for customers, but not for startups, unless you have deep pockets. Value model.

Pricing 116

Pricing Product Customer Custom 116

Both Sides of the Table

OCTOBER 10, 2011

The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. Not a freakin’ blog post.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Commoditize complementary products. Offer premium services after user is hooked.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

DECEMBER 26, 2010

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). It’s great for customers, but not for startups, unless you have deep pockets.

Pricing 98

Pricing Product Startup Competition 98

socalTECH

APRIL 11, 2012

Pasadena-based Punchcard , the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business. Pricing on the new product was not disclosed. The firm's apps run on both Android and iPhone.

Product 210

Product Idealab Pasadena Mobile 210

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce. READ MORE>>.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

JUNE 25, 2019

Santa Barbara-based HG Insights , which provides analytics around technology installs, IT spend, and contracts, says it has tied with LinkedIn with a new product, HG for LinkedIn. Pricing on the new product was not announced. READ MORE>>.

Santa Barbara 124

Santa Barbara Advertising Pricing Platform 124

Berkonomics

JULY 26, 2018

Is your product or service one that responds to a customer need, real or perceived? This question deals with the of fering in general, not yet with your version of the product. Your marketing and sales effort must be focused entirely upon making your product solve an urgent customer need. Why buy it?”.

Sales 226

Sales Customer Custom Pricing 226

Startup Professionals Musings

DECEMBER 15, 2017

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses. For your business to prosper, don’t associate good service only with high-price products.

Customer 89

Customer Custom Demand Pricing 89

Startup Professionals Musings

SEPTEMBER 22, 2023

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. I recommend creating new services and products for existing customers.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

APRIL 29, 2022

Most of you business owners I know are looking forward to the day when your product, team and processes begin to mature, and your business growth keeps tilting upward as you scale. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales.

Marketing 110

Marketing Pricing Startup Customer 110

Startup Professionals Musings

SEPTEMBER 9, 2018

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.

Customer 94

Customer Custom Social Media Startup 94

Startup Professionals Musings

DECEMBER 17, 2022

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly on your exponential growth. Prices begin to decline quickly.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

SEPTEMBER 12, 2016

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

Customer 101

Customer Custom Competition Netflix 101

Startup Professionals Musings

AUGUST 20, 2021

The bad news is we have to think like a business, with all the implications of branding, finding customers, and competitors. One question I often hear from solo entrepreneurs, and she addresses directly, is “How do I set the right price for my services?” Quantify value to the client as price boundaries.

Pricing 149

Pricing Mentor Entrepreneur News 149

socalTECH

APRIL 25, 2014

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. READ MORE>>.

Platform 153

Platform Advertising San Diego Mobile 153

Startup Professionals Musings

JANUARY 8, 2021

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

MARCH 8, 2019

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience. Instead seek out customers they can’t or won’t serve.

Customer 73

Customer Custom Social Media Startup 73

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Commoditize complementary products. Offer premium services after user is hooked.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. Pricing on the new tool was not announced. reachlocal marketing software leads management launch advertising saas'

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

socalTECH

JANUARY 13, 2014

Retention Science , the developer of big data marketing and analytics tools, has rolled out a new product focused on online retailers. According to the Los Angeles startup, its new SmartSegments products is aimed at online retailers, helping them to more effective personalize their retention marketing campaigns. READ MORE>>.

Tool 153

Tool Advertising Los Angeles Pricing 153

Startup Professionals Musings

FEBRUARY 23, 2020

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

Marketing 124

Marketing Customer Custom Competition 124

Startup Professionals Musings

APRIL 18, 2021

Contact key vendors and existing customers. Explain that they may be called, and use the opportunity to check their satisfaction with your company and your product. Validation of product. This will cover the technology, the current state of development, and customer satisfaction. Size of the market. Size of the market.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Startup Professionals Musings

MARCH 20, 2020

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly on your exponential growth. Prices begin to decline quickly.

Pricing 123

Pricing Cloud Computing Customer Custom 123

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Tech.Co

APRIL 11, 2022

Starting today, they're going on strike for a week in protest of the price change, which they say is just the latest in a series of decisions that have squeezed the small-business sellers who depend on the Etsy platform to survive. Starting Price. Physical Product Sales. Digital Product Sales. on each sale. What to Know.

Platform 133

Platform Startup Sales Pricing 133

Tech Zulu Event

DECEMBER 29, 2011

As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands. Rather, the online store is a speed machine built not on being soothed into what we need, but rather on the features and use of the product on it’s own.

Customer 74

Customer Custom Advertising Demand 74

Startup Professionals Musings

SEPTEMBER 18, 2022

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. He or she will assume your comment means there is no market for your product or service, or you haven’t looked. Neither speaks well for you or your startup.

Competition 133

Competition Patents Resource Invest 133

socalTECH

JANUARY 23, 2014

Irvine-based online local advertising provider Local COrporation said this morning that it has expanded its Krillion local shopping platform, and now has approximately 120,000 retail store locations in its database. The company said the local shopping data platform has grown 60 percent since October of 2013. READ MORE>>.

Platform 138

Platform Advertising Pricing Customer 138

Startup Professionals Musings

AUGUST 21, 2021

Many entrepreneurs never get past their first-stage focus on their innovative product, to scaling the business globally, organizing a structure to handle thousands of employees, and concentrating their focus “on the business” rather than working “in the business.” Switch your focus from product development to sales.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

DECEMBER 1, 2017

I’m certainly not a fan of customer rip-offs, but even non-profits have to be cash-flow positive, or have deep pockets, to help anyone for long. Every business needs to develop a revenue model even before a product. It’s naïve to think you can sell below costs, and make it up by attracting more customers.

Pricing 66

Pricing Customer Custom Advertising 66

Both Sides of the Table

APRIL 21, 2013

Was this the latest Chinese product to take off in the US? So he made hand-made batches in a bucket and drove it to customers in his van. He was driven by wanting to provide a great product. He didn’t want to compromise on product as he knew he would be forced to if he had to expand too quickly. What did it mean?

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service? As an early-stage VC I love this phase.

Startup 286

Startup Technical Review Customer Custom 286