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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

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The Trade Desk Opens New Office In Europe

socalTECH

Ventura-based Internet advertising and real time bidding provider The Trade Desk has opened up a new European office in Hamburg, Germany. The Trade Desk is headed by online advertising vet Jeff Green, and provides demand side, real-time bidding software for advertising agencies. READ MORE>>.

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Triton Digital Acquires Omny Studio

socalTECH

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

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MediaAlpha Expands In Europe

socalTECH

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. The firm said it has opened up a London office, and hired on Robert Goldsmith as Director of Demand Partnerships as part of its efforts in Europe.

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Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers.

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Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Frank Addante

Selling enterprise software is completely different than selling digital ads. Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. To sell enterprise software, sales employees are trained to sell through channels. In digital advertising, we have it backwards.

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FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

Tech Zulu Event

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Take action. The Internet ad revenues surged to a landmark $20.1