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Interview with Jonathan David, Tapstone

socalTECH

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

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OpenX Debuts New Ad Traffic Monitoring Product

socalTECH

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. Non-human traffic, and unscrupulous publishers, are a major issue with online advertising.

OpenX 138
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San Gabriel Valley: Bitcoin Creator Not The Only Inventor In Town

socalTECH

Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. The first human powered aircraft , the Gossamer Albatross, designed by Paul MacCready (founder of Monrovia-based Aerovironment).

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Slickdeals Taps OpenX, Twitter Vets For Board

socalTECH

Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! Meyers has ramping up Slickdeals , looking to leverage a site with loyal users and lots of traffic but not focus on design, and adapting it to the mobile and social generation. READ MORE>>.

OpenX 100
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FlipGloss.com Targets Fashion Market

socalTECH

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The advertising-driven site said it was founded by Yahoo! Music veterans Kerry Trainor, Mike Randall, Robyn VanTol and Christopher Shattuck. READ MORE>>.

Marketing 100
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! Immediately thereafter Amazon became a large business.

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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

In products designed to sell directly on the web the process is no different. If you were at a ladies online retail store don’t be surprised if you start seeing advertisements for that same store next time you’re reading the Washington Post or on Yahoo!

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