socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. images photo advertising online reald executive gumgum' READ MORE>>.

GRP Partners 217

GRP Partners Advertising Startup Sites 217

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. Most of that digital media is display, and we have a platform which automates a lot of the optimization decisions, based on a strategy we''ve developed collectively as a media team. That strategy seems to be quite effective for our advertisers.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

Customer 220

Customer Custom Clearstone Journal 220

L.A. Business Journal

AUGUST 13, 2019

Marina del Rey advertising technology outfit Lucidity has raised a $5 million Series A round of funding to invest in engineering, product development and customer support.

Marina Del Rey 100

Marina Del Rey Advertising Invest Customer 100

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

FEBRUARY 25, 2014

Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The Trade Desk develops online advertising technology used to manage display, social, and video advertising campaigns. READ MORE>>.

Ventura 190

Ventura Advertising Demand Platform 190

socalTECH

JUNE 25, 2013

Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. tongal user generated crowdsourced crowdsourcing crowdsource video content hollywood advertising commercial television creative'

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. programmatic advertising online ember startengine mimvi medias adaptive' Financial terms of the buy were not announced. READ MORE>>.

Media 191

Media Artificial Inteligence Incubator Advertising 191

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising.

Develop 138

Develop Development Platform Mobile 138

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

Startup Professionals Musings

JANUARY 24, 2020

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there were over 20 million registered developers in 2018. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

JANUARY 31, 2013

It was standing room only at StartEngine 's Demo Day Wednesday afternoon, held at Santa Monica's Cross Campus , as the startup accelerator launched eight of its latest startups into the world, after a 90 day process of mentoring, honing their business model, and heads down development. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

socalTECH

FEBRUARY 5, 2014

Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. rubicon project advertising merger exchange exit technology' The firm reported revenues of $57.0M

Clearstone 198

Clearstone Advertising News Los Angeles 198

socalTECH

NOVEMBER 22, 2013

Los Angeles-based SodaHead , the developer of online polling services and software, has just launched a major upgrade to the company''s polling software for WordPress. sodahead polling software wordpress poll wppoll question answer publishing advertising' READ MORE>>.

Software 198

Software Tech Coast Angels Mission Ventures News 198

socalTECH

OCTOBER 9, 2014

Venice, California-based messaging app developer Snapchat is planning to roll out its first advertising effort soon, according to CEO Evan Spiegel, who said this week at the Vanity Fair New Establishment summit. snapchat advertising message instant disappearing social mobile smartphone evan spiegel' READ MORE>>.

Snapchat 174

Snapchat Venice Advertising Mobile 174

socalTECH

OCTOBER 5, 2016

Los Angeles-based programmatic advertising company MediaAlpha , led by Steve Yi, says it has seen more than $100M in revenues, for the company's second year. The provider of programmatic advertising technology said it nearly doubled the size of its team in the past 12 months. READ MORE>>.

Advertising 164

Advertising Los Angeles Platform Media 164

TechCrunch LA

FEBRUARY 19, 2020

SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality. Stipop — a Seoul-based sticker API developer with a library of over 100,000 stickers created by 5,000 artists. Wabisabi Design, Inc. The latest cohort from Snap’s Yellow accelerator.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

JULY 18, 2017

Los Angeles-based online advertising exchange operator Rubicon Project has acquired programmatic advertising technology developer nToggle , in a deal worth $38.5M Rubcion Project said the technology developed by nToggle will be made available on Rubicon Project's platform in the coming months.

Advertising 149

Advertising Los Angeles Platform Technology 149

Both Sides of the Table

OCTOBER 25, 2014

Business Development - Biz Dev is hard. I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. The reply was, “So many of our employees fly every week to projects and by seeing us advertised every time they fly they feel more proud working for our organization.”

Press 415

Press Google Course Writing 415

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. Restricted Supply: We love the content that is produced by the companies that are the primary suppliers to hulu: Modern Family, The Office, The Simpsons or even classics such as Arrested Development.

Hulu 292

Hulu Technical Review Content Advertising 292

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences. Congrats, Team MiTú.

Invest 291

Invest Content Media Networking 291

socalTECH

JUNE 19, 2017

Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. According to the companies, Time Warner will develop and produce shows for Snapchat, from its wide range of networks and entertainment companies.

Content 138

Content Snapchat Venice Advertising 138

socalTECH

JANUARY 30, 2013

Rad and Mateen are both high tech veterans, with Rad having previously founded Twitter advertising startup Ad.ly; Mateen was most recently founder of CoverCanvas. Hatch Labs is focused on developing new applications and mobile startups, and is backed by IAC. READ MORE>>.

GRP Partners 224

GRP Partners High Tech Advertising Mobile 224

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

Both Sides of the Table

MARCH 1, 2011

After AltaVista, Mike spent a year doing business development for USA Networks ( now IAC – Interactive Corp ). AdSonar’s advertising platform applied proprietary semantic algorithms to automatically serve the most relevant ads to each particular content page. This feature is in development right now. So, he built an auction.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP.com?

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

NOVEMBER 29, 2018

Costa Mesa-based a href="[link] , the developer of artificial intelligence software for the advertising industry led by Chad and Ryan Steelberg, said this morning that it has signed an expanded agreement with Cumulus Media, the second largest owner and operator of radio stations in the U.S. READ MORE>>.

Artificial Inteligence 133

Artificial Inteligence Media Advertising Software 133

socalTECH

JULY 17, 2014

for its consumer loyalty and advertising efforts; nearly $49.0M for San Diego''s Veredezyne , which is developing biofuels and biochemicals processes. Patrick Soon-Shiong, which raised $135M in a funding; El Segundo-based Prodege (aka Swagbucks), which raised $60.1M for San Diego-based biopharmaceuticals firm Otonomy ; and $48.0M

Southern California 240

Southern California El Segundo Culver City Orange County 240

Berkonomics

MARCH 17, 2022

Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Once we have done this, we should be ready to create our audience–facing message, which we know as advertising. We’re talking about brand strategy here. Is your message clear, concise, and consistent?

Advertising 156

Advertising Email Help Marketing 156

socalTECH

SEPTEMBER 18, 2017

Los Angeles-based advertising technology developer SRAX has named a new member to its board, the company said this morning. SRAX develops advertising automation software. According to SRAX, it has added Colleen DiClaudio to its board. SRAX says it now has nine board members. SRAX says it now has nine board members.

Advertising 124

Advertising Los Angeles Technology Networking 124

socalTECH

OCTOBER 16, 2017

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers". Source of the funding was not announced.

Artificial Inteligence 127

Artificial Inteligence IP Marketing Advertising 127

socalTECH

APRIL 12, 2017

Evite said that women head up its Product, Analytics and Data Infrastructure, Mobile Development, Testing and Advertising Operations, in addition to HR Legal & Operations, Process Excellence, Sales Strategy, and Corporate Communications & Business Development. female employees, and 84.6% female).

Evite 179

Evite Company Companies Equity 179

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196