socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page.

Customer 220

Customer Custom Clearstone Journal 220

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. experts, developers, and many, many others. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

MAY 21, 2010

Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

Idealab 189

Idealab Advertising Web Pasadena 189

socalTECH

FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

OpenX 174

OpenX Advertising Web Los Angeles 174

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. Tags: advertisers sponsors.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

AUGUST 16, 2012

Huntington Beach-based AnyMeeting , which develops free web conferencing and online meeting software, reported this morning that it has released a new feature which lets users share any YouTube video into their meeting, and has also hit a milestone of 200,000 registered users.

Tech Coast Angels 193

Tech Coast Angels Pasadena Angels Conference Pasadena 193

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

AUGUST 15, 2014

Los Angeles-based Kixer (www.kixer.com) has figured out one way--which is to connect those mobile users with ads from app developers, who have the opposite problem of trying to boost their user base. Right now, half of Facebook''s revenues comes from app developers getting users to install their products. What''s your background?

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

FEBRUARY 1, 2013

Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. The new API effort extends Gravity's technology into use in mobile applications, tablet apps, in addition to the web.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. OpenX developers advertising serving software and related advertising network services, aimed at web publishers. White as its General Manager, Publisher Business - West. READ MORE>>.

OpenX 150

OpenX Advertising Web Los Angeles 150

socalTECH

JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. The model for the site is similar to the cost-per-click ads originally developed by Gross for Internet search engines. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. Enter Burstly. I like that.

Mobile 282

Mobile Invest Companies Company 282

socalTECH

JUNE 24, 2011

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers. The new APIs allows any developer to build and display ads from CityGrid's inventory of ads from local businesses. READ MORE>>.

West Hollywood 140

West Hollywood Media CitySearch Hollywood 140

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Social Networking in Web 1.0.

Social Network 297

Social Network Networking Web 2.0 Web 297

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising.

Develop 138

Develop Development Platform Mobile 138

socalTECH

JANUARY 12, 2010

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Financial terms of the buy were not disclosed. READ MORE>>.

Search Engine Optimization 157

Search Engine Optimization SEO San Diego Advertising 157

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. We think that's just critical going forward.

Mobile 224

Mobile CTO Hire CPC Web 224

Startup Professionals Musings

MARCH 24, 2013

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘Semantic Web’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

Web 98

Web Entrepreneur Software Review Google 98

Both Sides of the Table

MARCH 1, 2011

After AltaVista, Mike spent a year doing business development for USA Networks ( now IAC – Interactive Corp ). Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

Avalon 147

Avalon Media San Diego Advertising 147

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. openx advertising serving forecasting publisher publishing server software' READ MORE>>.

OpenX 147

OpenX Advertising Web Los Angeles 147

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 billion in annual subscription revenues not including advertising or eCommerce). Social Networking in Web 1.0: By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML.

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company''s financial products are useful to many media businesses who typically see long delays between ad impressions and actual payments from advertisers.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

APRIL 19, 2010

Santa Barbara-based RingRevenue , a developer of pay-per-call technology headed by Jason Spievak, is powering a new performance marketing firm called OfferMobi. OfferMobi said today that it has launched a new, mobile advertising firm targeted at cell phone and smart phone users. The company said that it will operate a U.S.

Santa Barbara 165

Santa Barbara Mobile Advertising Web 165

socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. down and $495 per month for customers who want the firm to develop keyword-based local web sites.

Acquisition 150

Acquisition Paid Search Advertising Web 150

Both Sides of the Table

MAY 23, 2012

hours per day on average, and that’s excluding the other 13 hours a day where we have our mobile devices, our connected TVs, our iPads and Kindles and soon our cars connected to the web. It’s not just that we’re connected to the Internet at higher speeds and for longer; we’re actually always tethered to the web.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

socalTECH

SEPTEMBER 30, 2009

Break, which operates a series of web sites focused on content for the young male demographic, said that it had what the company calls its "best revenue month" in the company's history in August, and is expecting revenue growth this year. The firm's recent branded video campaigns include series from Levi's, Castrol, and KFC.

Content 159

Content Advertising Media Web 159

socalTECH

NOVEMBER 17, 2010

Summary: Filmaka holds monthly competition for shoft films, judged by a number of Hollywood insiders, to gain their own funding to develop a longer feature film. However, the site looks to be turning to commercial web series development--currently, the site's biggest competition is to create a web series around the brand Hungry-Man.

Sites 217

Sites Hollywood Summary USC 217

Startup Professionals Musings

JANUARY 24, 2020

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there were over 20 million registered developers in 2018. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

MAY 31, 2012

Earthlink founder and Southern California entrepreneur Sky Dayton is leading an angel investment in a new startup out of Stanford, which is developing a service which allows developers to track changes and extract information out of web pages. READ MORE>>.

Southern California 145

Southern California Web Advertising Activity 145

socalTECH

FEBRUARY 20, 2013

The company, which is headed by Jed Simon, offers up short term credit lines to web publishers and other digital businesses who typically face 60 day or longer payment cycles. The firm says it recently expanded into a number of verticals, including YouTube Channels, and Facebook Preferred Marketing Developers. READ MORE>>.

Customer 164

Customer Custom Funding Commerce 164

socalTECH

JUNE 13, 2012

San Diego-based Tealium , the developer of enterprise tag management software, announced today that it has been selected by News International , the UK publishing division of News Corporation for its online media network. The firm raised a $1.1M Series A in January from angels. READ MORE>>.

News 150

News San Diego Web Advertising 150