socalTECH

DECEMBER 6, 2016

Los Angeles-based programmatic advertising marketplace operator OpenX announced this morning that it has made two major executive hires, to support growth at the company. OpenX said it has named Eric W. Muhlheim as its new Chief Financial Officer, and named Laura Revenko as its Chief People Officer. READ MORE>>.

OpenX 100

OpenX Education Advertising Los Angeles 100

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

socalTECH

AUGUST 19, 2013

Lynda.com , the online training and learning service, is looking to ramp up awareness of its service with some television advertising, it appears. lynda online education video advertising television cable' READ MORE>>.

Training 147

Training Advertising Education Media 147

socalTECH

APRIL 4, 2013

The API lets users specify any location on earth and get information such as median household income, population density, education level, race and ethnicity, and more. factual geopulse software data demographic millenial media online advertising' Financial details of that relationship were not announced. READ MORE>>.

Advertising 173

Advertising Media Education Los Angeles 173

socalTECH

DECEMBER 17, 2012

Online local business advertising firm Local Corporation announced this morning that it has launched a new, industry-specific website focused on the heating, ventilation, and air conditioning (HVAC) market. The new site offers educational articles and other information aboud HVAC services, and will generate leads for local businesses.

Marketing 147

Marketing Education Advertising Sites 147

socalTECH

MARCH 27, 2014

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. The product had been launched in September of 2013.

ReachLocal 153

ReachLocal Woodland Hills Customer Custom 153

socalTECH

NOVEMBER 1, 2011

The site's first set of educational videos comes from surf photographer Art Brewer. Membership to the site is free, with an advertising-free premium level also available. The new site allows users to watch videos and learn from professionals, via short video tutorials. Lumeo is headed by Brian McDonough. READ MORE>>.

Sites 124

Sites Santa Monica Education Advertising 124

socalTECH

FEBRUARY 15, 2011

According to the two, they will partner to deliver live voice leads to national lead buyers in higher education, insurance, and financial services. The partnership allows DoublePositive to include phone numbers in advertisements, and track responses to those different inbound calls.

GRP Partners 154

GRP Partners Santa Barbara Education Advertising 154

socalTECH

JANUARY 8, 2020

For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers. Luxury, on that level, is dedicated to people who are sophisticated, really engaged, educated, and are looking to engage with the subject matter at the top of their game.

Media 150

Media Report Advertising Content 150

socalTECH

SEPTEMBER 30, 2009

The firm, which helps small businesses place local online advertising, said that Burr will oversee the firm's product development, engineering, IT, media, and operations. Burr helped found NetZero, and was most recently Chief Product Officer at Los Angeles-based legal information and education firm LRN. READ MORE>>.

Advertising 133

Advertising Education Los Angeles Media 133

socalTECH

AUGUST 18, 2010

Total Immersion's technology is used to insert real-time, interactive graphics into a live video stream, and have been heavily applied to the entertainment and advertising markets. Tags: total immersion augmented reality environment clean green education. The firm is headed by Bruno Uzzan. READ MORE>>.

Redondo Beach 165

Redondo Beach Education Los Angeles Entertainment 165

socalTECH

NOVEMBER 21, 2014

However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

socalTECH

MARCH 30, 2017

What's wrong with the online advertising industry? We were just launching one of our previous startups, VidRoll, working on video training and video advertising, we started seeing all of the problems that the video and general ad industry was facing. Ken Brook: Part of our job at MetaX is educating the industry. What is MetaX?

Startup 100

Startup Advertising Google Training 100

socalTECH

APRIL 6, 2009

Los Angeles-based Panache , a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Tags: canada video advertising panache. READ MORE>>.

Customer 100

Customer Custom Advertising Education 100

socalTECH

OCTOBER 4, 2012

Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. It's a hands-on kind of education.

Web 187

Web Content Startup Education 187

socalTECH

MAY 16, 2012

Looking to help voters educate themselves better on the candidates, and the issues, Taylor Peck and Nick Boutelier came up with iSideWith (www.isidewith.com), a cleverly built site which lets users input their opinions on issues important to them, and helps the compare and match their answer with the positions of all of the candidates in the race.

Education 201

Education Sites Startup News 201

socalTECH

MAY 16, 2012

Looking to help voters educate themselves better on the candidates, and the issues, Taylor Peck and Nick Boutleier came up with iSideWith (www.isidewith.com), a cleverly built site which lets users input their opinions on issues important to them, and helps the compare and match their answer with the positions of all of the candidates in the race.

Education 171

Education Sites Startup News 171

socalTECH

JANUARY 9, 2013

The firm's products are an example of what applying technology, and smartphones and tablets, can do for music education. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free. Music Prodigy is in Sherman Oaks. Looking for the next new sound?

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

JUNE 23, 2011

We also are building out sections on the Huffington Post, the Impact and Education brands, with our technology, and powered the AARP's Create The Good site to help in cause marketing and audience engagement. I wanted to help bring some light to that without having it be advertising, which comes on as being disingenuous.

Causecast 222

Causecast Startup Content Education 222

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest covers more than 30 topics that uniquely reflect LA’s strengths, including: Investors, Entrepreneurship, Entertainment, Games, Social Media, Digital Content, Advertising Technology, Design UX/UI, Fashion, and more. Panels: Developer, Arts/Education; Green, Good and Government. Media Partners.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

OCTOBER 21, 2014

Zach had built one of the top ten education apps in the App Store, and after they started talking, Zach also decided to drop out of college and join as a co-founder. media social advertising open software display entrepreneur startup interview nanxi' He had gone to MIT, was a trained, professional poker player. READ MORE>>.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

FEBRUARY 7, 2012

The most attractive thing about it was the educational value. So, we were pretty excited to educate ourselves at TechStars. So, we were pretty excited to educate ourselves at TechStars. The program itself is incredibly daunting initially, but it was really valuable for us, especially as an educational experience.

Startup 242

Startup CTO Coach Blogging Social Media 242

socalTECH

JUNE 16, 2009

It enables them to allow advertisers to run campaigns through affiliates, where you can drive calls and not just clicks. That affiliate passes that to the advertiser, and minutes or hours later will call the potential customer back at their phone number. There is 300 billion or so spent on advertising in the U.S.,

Advertising 113

Advertising Networking Santa Barbara Startup 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

JANUARY 18, 2019

We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing. It turned out, that was definitely the case, and that's how the company was created. We started doing residential installations, and then commercial installations. It's been an exciting two years.

Startup 243

Startup Customer Custom Entrepreneur 243

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

JANUARY 18, 2019

We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing. It turned out, that was definitely the case, and that's how the company was created. We started doing residential installations, and then commercial installations. It's been an exciting two years.

Startup 133

Startup Customer Custom News 133

socalTECH

OCTOBER 10, 2013

No knock on China, but with LA having the advertising agency we think we''ll be able to improve on the design side on our site. Our CTO is mainland Chinese, but was educated here. Tell us about your backers? Michael Kleist: We''re seed funded, and have already raised money from twelve investors. Everyone else is Chinese.

Southern California 170

Southern California Startup SoCal CTO Hire 170

socalTECH

MARCH 16, 2015

David Kierzkowski: I think that, with any marketplace or new industry, education is a key piece. marketing advertisement youtubers hollywood content youtube startup interview famebit' Where are brands on the idea of YouTube today? However, since we have such a low entry point, there is really no barrier. READ MORE>>.

Content 100

Content Platform Startup Marketing 100

socalTECH

MAY 11, 2011

We're funding things like clean water, education, and other efforts. We do not want to provide that data to insurance or supplement or advertising companies who, if you think about it if your mental performance is declining, are the last people you want to see your data.

Study 252

Study Startup Design Tips 252

socalTECH

OCTOBER 3, 2019

So, we knew we had some work there, so we've spent the entire year focused on marketing communications and educating consumers on what's in the bottle, and why it's good for them and the planet. It's also been a great way to advertise, to be on those shelves, and not just rely on online ads.

Marketing 100

Marketing Startup Social Media Product 100

socalTECH

OCTOBER 30, 2008

Over 150 educational institutions are using our free screenwriting software, and we've attracted writers to our community by providing a free, web-based alternative to expensive screenwriting tools like Final Draft and Movie Magic, which charge $200 to $250 for their tools. There are also others who are doing advertisements with short video.

Content 138

Content Writing Software Review Hollywood 138

socalTECH

OCTOBER 5, 2011

I was trying to figure out how to access the public, provide information, and educate them about addiction. It gives them preferential placement, but this is not an advertising model, because we do not guarantee them placement. An offshoot of running that group for a few years, was this website, All About Addiction.

UCLA 204

UCLA Research Tech Coast Angels Offshore 204