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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there''s a huge subculture of games targeted at iPhone-carrying girls. Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. What are you all about?

Mobile 208
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eHarmony In Advertising Push, As Warren Revamps Firm

socalTECH

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. Many entrepreneurs cite the move towards mobile as opening up an opportunity over such older, web-centric sites as eHarmony. READ MORE>>.

eHarmony 170
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Adtile Technologies Rolls Out Mobile Ad Product

socalTECH

San Diego-based Adtile Technologies , the developer of mobile advertising technology led by Nils Forsblom, has rolled out a new mobile ad technology that the company says uses multiple sensors on users'' phones to engage with users. Forsblom is a serial entrepreneur, who previously had been involved in startups in Finland.

Mobile 100
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7 Lessons For Mobile App Developers To Beat The Odds

Startup Professionals Musings

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service.

Mobile 126
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LAVA Mobile - ROI in Mobile

SoCal Tech Calendar

Tuesday, April 24, 2012 -- LAVA Mobile - ROI in Mobile. While there are any number of ways to make money in the mobile space, advertising and brand sponsorship is, by far, the most common. We'll ask our panelists to answer questions relevant to entrepreneurs, investors, and advertisers. See [link] (more)

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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

In today’s mobile hardware environment, that means able to set up meetings, convert text messages to voice, find contact information quickly, and search the Web intelligently for outside info. I believe the current major drive to mobile devices and apps has slowed the progress toward this new semantic environment, but it’s coming.

Web 152
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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. What is Hopscotch? What do your apps do?

Mobile 162