socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

JULY 30, 2020

Santa Monica-based MomentFeed , which develops software used by retail brands for optimizing mobile and proximity searches, has raised $10M more in funding, the company said on Thursday. The funding was led by Level Equity, and also included Signia Venture Partners, Draper Nexus, and DFJ Frontier, all prior investors.

Software Review 157

Software Review Draper Santa Monica Google 157

Tech Zulu Event

SEPTEMBER 11, 2013

Social analytics and personalization platform GraphDive has closed $2 million in its first ever equity round from Crosslink Capital, Correlation Ventures, Plug & Play Tech Center, Start Capital and angel investors Pejman Nozad, Ullas Naik and Scott Banister. $2 2 million equity round.

Equity 65

Equity Social Media Google Tool 65

socalTECH

SEPTEMBER 22, 2011

Los Angeles-based Marketshare , the developer of marketing and advertising optimization software, has raised $5.0M MarketShare's equity investor is Elevation Partners, which invested $32M in the firm earlier this year. in a debt funding round, according to a regulatory filing form the firm.

Funding 157

Funding Advertising Equity Los Angeles 157

socalTECH

SEPTEMBER 25, 2015

Santa Monica-based VideoAmp , a developer of programmatic video advertising software, said Friday that it has opened up offices in New York, Chicago, and Detroit, and also has hired a new VP to head up its eastern region sales. VideoAmp also said it and expanding its current office in San Francisco. READ MORE>>.

Anthem 100

Anthem Santa Monica Sales Equity 100

socalTECH

DECEMBER 17, 2009

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.

Clearstone 160

Clearstone Advertising Equity Los Angeles 160

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

APRIL 5, 2010

Rubicon develops online advertising optimization software and related services, and is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and the Peacock Equity Fund. Tags: rubicon project advertising publishing executive software. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. “I started the process of collecting dental x-rays over three years ago.”

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

socalTECH

FEBRUARY 25, 2009

Los Angeles-based MarketShare Partners , a provider of marketing analytics software said Wednesday afternoon that it has scored an investment round from Elevation Partners. According to MarketShare Partners, Elevation made a minority equity investment in the firm. Financial terms of the funding were not disclosed. READ MORE>>.

Invest 100

Invest Electronic Arts Equity Advertising 100

socalTECH

MAY 11, 2016

Ventura, California-based The Trade Desk , the advertising technology developer led by Jeff Green, has raised $125M in a credit facility, according to the company. The new debt funding comes on top of $60M in equity raised from Wellington Management Company earlier this year. The revolving credit facility was led by Citibank N.A.,

Ventura 100

Ventura Advertising Equity Capital 100

socalTECH

JANUARY 6, 2011

Los Angeles-based MarketShare,/a> , a provider of advertising optimization and decision making software, said this week that it has named Steve Tobias as the firm's Senior Vice President and Managing Director. MarketShare is backed by private equity firm Elevation Partners. READ MORE>>.

Advertising 133

Advertising Equity Los Angeles Software 133

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

JUNE 29, 2017

Those local funds are on top of a massive injection of funding from out of area venture capitalists, private equity funds, family offices, and strategic investors. Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. List ordered by fund size).

Southern California 178

Southern California Venture Capital Artificial Inteligence Capital 178

socalTECH

MARCH 22, 2011

Los Angeles-based SocialVibe , the provider of social advertising software and technology, announced today that it has raised $20M in additional equity funding. The funding was led by Norwest Venture Partners, and also included Redpoint Ventures, Jafco Ventures, and Pinacle Ventures.

Redpoint 145

Redpoint Advertising Equity Los Angeles 145

socalTECH

FEBRUARY 16, 2010

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. Tags: rubicon project advertising publishing.

Tool 145

Tool Clearstone Statistics Screening 145

Xconomy

OCTOBER 5, 2017

Ad-Juster, a San Diego adtech startup acquired earlier this year by the investment arm of China’s Innotech International Group, Wednesday named local software entrepreneur Dennis Clerke as CEO. He succeeds Ad-Juster founder and president Mike Lewis, who has left the company. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

San Diego 52

San Diego Equity Advertising Acquisition 52

socalTECH

APRIL 14, 2011

Los Angeles-based MarketShare , the provider of marketing analytics software headed by Wes Nichols and Jon Vein, announced today that it has raised $32M in a follow on investment from private equity firm Elevation Partners. MarketShare's software helps companies adjust their marketing mix, to better drive sales. READ MORE>>.

SoCalTech 159

SoCalTech Equity Los Angeles Organization 159

socalTECH

DECEMBER 30, 2015

Today, we have the thoughts of Jeb Spencer of TVC Capital (www.tvccapital.com), a software focused growth equity fund which just raised a new fund, and has had some great success in the market. Jeb Spencer: For TVC, closing on our new $115 million software focused growth equity fund at the end of last year made for an exciting 2015.

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

socalTECH

FEBRUARY 19, 2010

Rubicon has raised over $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund. Tags: rubicon project merger acquisition investment banker advertising software technology server. READ MORE>>.

Invest 133

Invest Clearstone Acquisition Advertising 133

socalTECH

JANUARY 7, 2019

There was no monetary reward for those who participated (and Startup Boost does not take fees or equity from the companies that we help). Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018? Yet they turned-out each and every week of our six-week programs. READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

SEPTEMBER 27, 2011

in a new equity funding round, according to a regulatory filing from the firm today. Ebyline was founded by Bill Momary, a former Advertising VP at the Ventura County Star, and Allen Narcisse, who has previously served at the LA Times, among other companies. According to the filing, a single investor participated in the funding.

Sherman Oaks 138

Sherman Oaks Ventura Equity Advertising 138

Xconomy

MARCH 11, 2018

After learning that Proper Media , a San Diego specialist in programmatic digital advertising had acquired Spoutable, it took a couple weeks to catch up with Spoutable CEO Jon Belmonte and ask: What happened to Cursive Labs? million on a “venture studio” model that allows experienced entrepreneurs to run with their own ideas.

Media 55

Media San Diego Equity Advertising 55

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

NOVEMBER 16, 2011

Thismoment , a developer of software aimed at digital marketing for brands and ad agencies, said this week that it has raised $7.3M Other investors in the company include private equity firm Fenway Partners, Shelby Bonnie (founder, CNET), Jason Hirschhorn (MySpace, MTV) and Mika Salmi (Atom Entertainment, Viacom). in a funding round.

Entertainment 140

Entertainment Equity Los Angeles Sites 140

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

MARCH 11, 2009

Los Angeles-based MarketShare Partners , a private equity-backed provider of marketing analytics, said this morning that it has tapped a former marketing exec from Procter & Gamble as an advisor. According to the firm, Jim Stengel, curently President of his own think tank and consultancy, has joined its board of advisors. READ MORE>>.

Sales 100

Sales Equity Advertising Los Angeles 100

socalTECH

NOVEMBER 14, 2019

The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms. Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google.

Startup 113

Startup Platform Commerce San Diego 113

socalTECH

OCTOBER 25, 2010

Kevin O'Connor is the co-founder of DoubleClick , which he took from startup to IPO on the Nasdaq in 1998, sold it to private equity firm Hellman & Friedman for around $1.2 Examples of that are if you're looking for a credit card, looking for antivirus software, or summer camp for the kids, or colleges. How is the firm funded?

Startup 210

Startup Advertising Examples Santa Barbara 210

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. What's the business model behind the site--it looks like this is advertising driven? Dan Yomtobian: 100 percent of our revenues come from advertisers, and from people clicking on sponsored listings. It's pretty much been all organic.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising. Instead of advertising, their large, colorful screens are a direct result of these core values.

Social Media 106

Social Media Startup Screening Advertising 106

socalTECH

MARCH 10, 2017

funding led by Level Equity. That allowed us to bring in a new investor, Level Equity, and we raised a little over $16M in capital to scale the business. They want to advertise on Facebook and Instagram, and they want to see what they can do with Waze, Snapchat, and Yelp. What is MomentFeed up to nowadays?

Google 127

Google Paid Search Mobile Activity 127

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising. Instead of advertising, their large, colorful screens are a direct result of these core values.

Social Media 81

Social Media Startup Screening Advertising 81

socalTECH

JUNE 23, 2021

We weren't working with main street and small businesses, but public and private equity backed companies. We're taking the oldest form of advertising, the human-to-human story telling, and we're injecting it with data, and AI, and predictive analytics, and all these things. So they all need to get back out there and tell their story.

Marketing 113

Marketing Los Angeles Zag Startup 113

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Customer 40

Customer Custom San Diego JavaScript 40

socalTECH

MARCH 31, 2014

I helped to grow that to a major player in ecommerce and online advertising, which is used to find and buy chips use in your iPhone, in your computer, and everything else today. There''s a fair amount of software and computer science involved in this area. To give you an overview, there are something like 6,000 equities in the U.S.

Orange County 245

Orange County Startup News IBM 245

socalTECH

AUGUST 4, 2011

Instead, after a private equity firm offered to buy YLighting, we negotiated to keep the technology that we had developed. We sold it to a private equity group. Though the company moved well beyond those days, it's essentially the software I had designed, the same product. Jeff Zwelling. The other one was pretty good too.

Startup 210

Startup Marketing Customer Custom 210