socalTECH

MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. in funding from Georgian Partners, Bain Capital Ventures, and others.

Report 100

Report San Diego Advertising Software Development 100

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. They aren’t the only ones.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

MAY 11, 2015

Newport Beach-based Veritone , a provider of services to help companies with cross media advertising, recently raised $34.0M in a funding round. Details on that funding have not been announced. Veritone servs the broadcast and advertising market. READ MORE>>.

Advertising 100

Advertising Media Report Funding 100

socalTECH

MARCH 13, 2014

Los Angeles-based mobile advertising firm Airpush --which is reportedly in acquisition talks with Perion--delivered $98M in annual revenues, according to the Forbes 2013 ranking of its most promising companies. airpush mobile advertising native forbes ranking growth' Airpush is led by Asher Delug. Airpush is led by Asher Delug.

Advertising 153

Advertising Mobile Los Angeles Acquisition 153

socalTECH

JUNE 25, 2013

Los Angeles-based Tongal , which operates a crowdsourced site for creating commercials, reported today that it has hit $1 million in current projects in its reward pool. The firm recently raised $15M in a private equity funding from Insight Venture Partners. READ MORE>>.

Hollywood 223

Hollywood Advertising Sites Ideas 223

Startup Professionals Musings

MAY 6, 2023

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Peruse company reports from your business domain. Modern libraries are still worth a visit. Martin Zwilling

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

AUGUST 25, 2023

To keep you out of this statistic, I recommend the following steps to all aspiring business owners as they step into this new and exciting world of managing your own business: Solidify your funding plan before you start spending. The remainder use outside funding, including crowdfunding, friends and family, banks, and investors.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

Avalon 147

Avalon Media San Diego Advertising 147

socalTECH

MAY 13, 2010

Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund.

Clearstone 140

Clearstone Advertising Venture Capital Equity 140

socalTECH

APRIL 14, 2016

in venture capital in Q1, according to the latest MoneyTree Report by PricewaterhouseCoopers and the National Venture Capital Association, based on data from Thomson Reuters. in funds invested, across 47 deals; Orange County had $158M invested across 15 deals; and San Diego had $253.5M Southern California startups raised $810.5M

Southern California 100

Southern California Venture Capital Orange County Ventura 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

Southern California 159

Southern California Social Media Advertising Media 159

socalTECH

JULY 17, 2014

The latest venture capital totals from the PricewaterhouseCoopers/National Venture Capital Association''s MoneyTree Report was released this evening, tallying up $761.12M in investments in Q2 of 2014 in Southern California, up from Q2 of 2013, when $616.83M was invested in the region.

Southern California 240

Southern California El Segundo Culver City Orange County 240

TechCrunch LA

MARCH 26, 2020

It has now added to the list of partners local news service Patch and ProPublica, including its Local Reporting Network partners and its collaborative journalism project Electionland. Meanwhile, the ProPublica Local Reporting Network funds and jointly publishes year-long investigative projects with 23 local news organizations across the U.S.

News 156

News Journal San Diego IP 156

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Overall, the firm reported CPMs are up about 38% in Q2. READ MORE>>.

Clearstone 165

Clearstone Advertising Pricing Report 165

Startup Professionals Musings

AUGUST 14, 2020

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Peruse company reports from your business domain. Modern libraries are still worth a visit. Martin Zwilling.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

JANUARY 24, 2011

El Segundo-based Zadspace , a provider of technology which prints advertising on mailing labels and packaging, has raised $4.2M in a funding round, according to details released via last week's PricewaterhouseCoopers and NVCA MoneyTree report. Details on the funding have not been disclosed by the company.

El Segundo 133

El Segundo Advertising Report Media 133

socalTECH

JANUARY 25, 2010

The firm--which has been running its own series of reports on the online advertising market--attributed the increase in CPMs to holiday ad spending, as well as interesting in celebrity news topics. Rubicon said it expects 2010 to be a "strong year" for digital advertising. READ MORE>>.

Clearstone 113

Clearstone Advertising News Equity 113

socalTECH

DECEMBER 1, 2009

Los Angeles-based Sometrics , a developer of analytics tools for online game developers, reported recently that it has signed on gaming site Ijji.com as a customer. Sometrics said that it is optimizing the way that the gaming website presents advertising offers to members, increasing offer-based revenues at Ijji by more than 30 percent.

Sites 145

Sites Steamboat Ventures Advertising Los Angeles 145

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Ed Braswell, CEO, edo says this is necessary as, “Payments and advertising are colliding; to stay competitive firms are searching for solutions to drive customer acquisition, loyalty and return on marketing investment.”.

Advertising 64

Advertising Media Networking Capital 64

Both Sides of the Table

FEBRUARY 20, 2012

Daily Candy was one of the earliest successes in the newsletter business, which ultimately sold to Comcast for a reported $125 million. Second, she sells advertising, which given her tight demographic and the big spending that comes when one is planning a wedding she can monetize really well.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

socalTECH

OCTOBER 27, 2010

According to Yahoo, Levinsohn reports directly to Yahoo CEO Carol Bartz, and will manage the company's media group, advertising sales, and partnerships for the Americas region. News of the hiring was first reported by AllThingsD. READ MORE>>.

Yahoo 178

Yahoo Media News Report 178

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

Xconomy

MAY 11, 2018

[ Editor’s note: Corie Lok co-authored this report. ] In a much anticipated speech at the White House this afternoon, President Trump unveiled a long-awaited plan meant to cut the cost of prescription drugs in the U.S. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Pricing 62

Pricing Advertising Competition Report 62

socalTECH

JANUARY 30, 2013

YouMail , the enhanced voicemail service provider headed by Alex Quilici, has launched a brand new, business oriented premium service, as it reports it also has just passed four million registered users. READ MORE>>.

Tech Coast Angels 170

Tech Coast Angels Services Advertising Email 170

socalTECH

JULY 2, 2009

Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Thomas reports to Jay Stevens, Rubicon's new VP and GM International, who the firm snagged from MySpace last month. READ MORE>>. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Report 133

socalTECH

FEBRUARY 10, 2009

El Segundo-based Zadspace , a stealth mode firm developing advertising technology, has quietly raised $1.40 in Series A venture funding. The funding came from DFJ Frontier, Crosscut Ventures and Gideon Hixon Fund. Details of the round were first disclosed in a regulatory filing, with some details reported by PEhub.com.

El Segundo 100

El Segundo SoCalTech Advertising Venture Capital 100

TechCrunch LA

APRIL 23, 2018

Our sources put the company’s funding somewhere around $6 million in its recent funding round. That at least gets sponsors and advertisers out of the potentially messy situations that can come from working with spokespeople whose actions can’t be controlled by software — or an ingenious marketing team.

Social Media 254

Social Media Los Angeles Media Geni 254

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

SEPTEMBER 11, 2021

Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” If your product is free, with advertising revenue from click-throughs, you need a sign-up rate and page-view rate that approaches one million page views per month.

Startup 121

Startup Metrics Customer Custom 121

Startup Professionals Musings

SEPTEMBER 15, 2018

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Peruse company reports from your business domain. Modern libraries are still worth a visit. Martin Zwilling.

Research 87

Research Marketing Statistics Report 87

TechCrunch LA

AUGUST 15, 2018

The company counts major clients like TripAdvisor, Lululemon, HD Supply, Express Scripts and Spirit Airlines, among its roster of customers and will use the funding led by Battery to further expand its sales and marketing and product development efforts. “We were impressed with AuditBoard’s product and its customer traction.

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

SEPTEMBER 15, 2008

Los Angeles-based Sometrics said Monday that the firm has officially launched a new product, Social Ad Manager, which the firm says is designed to help developers and social networking sites optimize their advertising inventory. Sometrics is venture backed by The mail Room Fund, AT&T, and Greycroft Partners. READ MORE>>

Software 100

Software Social Network Advertising Sites 100

socalTECH

MAY 6, 2015

The funding came from Herculus Technology Growth Capital, and comes as the company reported sharper losses and a significant dropoff in revenues. Woodland Hills-based ReachLocal , the publicly held, online marketing provider for small and local businesses, said Tuesday that it has raised $25M in a term loan. on revenues of $124.7M

ReachLocal 100

ReachLocal Woodland Hills Report Marketing 100

Startup Professionals Musings

AUGUST 22, 2014

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics and online newsletters with the latest statistics. Peruse company reports from your business domain. Modern libraries are still worth a visit. Martin Zwilling First published on Entrepreneur.com on 8/15/2014.

Marketing 97

Marketing Entrepreneur Statistics Research 97

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

NOVEMBER 17, 2009

A quick message on a very busy funding day, to thanks to all of our sponsors, who make our coverage of Southern California's technology industry possible: Sponsors. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: sponsor advertisement.

Orange County 113

Orange County Southern California IP Glendale 113