Tech Zulu Event

FEBRUARY 7, 2012

As we turn our ideas for the future into the latest startups and companies of today, there’s always a need for resources to help guide one through the process of it all. Plus it gives something tangible to be shown to potential advertisers, partners, sponsors, etc.

Resource

socalTECH

APRIL 16, 2009

West Hollywood-based Citysearch , the local online business guide owned by IAC, said Thursday that the firm has expanded its relationship with yellow pages publisher Idearc Media. Citysearch said it will integrate performance-based advertising from Idearc's Superpages.com site into its publishing network. READ MORE>>.

CitySearch

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review

socalTECH

SEPTEMBER 1, 2011

Irvine-based Local.com , the operator of a network of local online business guides, said today that it has become a "preferred supplier" to PAGE Cooperative, a member-owned, cooperative buying association representing regional media publishers and newspapers.

Guide

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review

Both Sides of the Table

APRIL 21, 2013

He had a guiding principle for the company. By the way, he has never spent a dollar on advertising. If you don’t like it hot, use less,” he said. “We don’t make mayonnaise here.” Uncompromising product quality (he processes his chillies the same day they are harvested). Provide something distinctive.

Entrepreneur

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity.

Guide

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. Donnelley back in 2007. READ MORE>>.

Santa Monica

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising

socalTECH

FEBRUARY 5, 2016

Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy.

OpenX

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. My time with TFA instilled in me a deep commitment to education, inspiring me to dedicate my life to guiding young minds through the world of mathematics. State Your Career Goals: You're passionate about guiding young minds in mathematics.

Generative AI

socalTECH

JULY 11, 2011

The new e-commerce site is aimed at helping women decide what to buy by tapping ThisNext's social shopping features and guides. According to ThisNext, the two have created a co-branded shopping site, which was launched Friday. Financial deatils of the partnership were not disclosed. READ MORE>>.

Santa Monica

SoCal CTO

MARCH 18, 2010

My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market.

Startup

Both Sides of the Table

APRIL 11, 2011

It is absolutely MVP of advertising. “How-to&# guides work well. In working with brands, Jon says: “ Vary creative, try lots of things, the costs are so low, why would we put up one piece of branded content? Can we do 10 variants? Can we take this video and put it in 10 different contests?

Buzzfeed

socalTECH

DECEMBER 22, 2008

Los Angeles- and San Diego-based Veoh Networks, a provider of Internet video sharing services, said today that it has entered into a partnership with Axel Springer Digital TV Guide GmbH. According to Veoh, Axel Springer is in a strategic international partnership with the firjm, specifically in Germany.

Veoh

Both Sides of the Table

JUNE 12, 2010

Online travel guide that is served up in-stream with restricted data size in the same was as Twitter. - Users: More than 280mm monthly users worldwide use its apps or see its advertising. Online DSP (demand-side platform) and ad exchange for display advertisers. Total raised: $16.0mm. Other Deals. TechCrunch article.

Venture Capital

socalTECH

JULY 11, 2011

Irvine-based Local.com , the online publisher of local business guides and advertising sites, has acquired San Juan Capistrano-based Screamin' Daily Deals , the local daily deals site. The deal was worth $12.5M in cash, stock, and debt, with possible earnout of an additional $20M, based on future financial performance. in 2010.

Guide

socalTECH

APRIL 20, 2012

Irvine-based Local Corporation , the online publisher of local business guides, said Thursday that it has signed a deal with Experian's ConsumerInfo.com , to provide targeted ad campaigns for the site. Financial details of the deal were not disclosed.

Guide

Both Sides of the Table

MAY 24, 2021

innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero. Now we’re all poised to watch an industry-defining company emerge in contextual advertising as regulation and big tech scales back the use of cookies and scales up the emphasis on privacy. The second “exit”?—?Adly?—?innovated

Venture Capital

Both Sides of the Table

JULY 1, 2010

Includes content mobile guides, ie. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. -Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Hollywood Walk of Fame.

Zag

Tech Zulu Event

SEPTEMBER 1, 2011

Its that time again! The race to get your SXSWi panel to as many votes as possible so that you will be selected to present at the coming 2012 SXSW.

Southern California

InfoChachkie

JANUARY 25, 2012

He is also the Founder of Walyou , an online geek’s guide to cool gadgets. I began our discussion by asking Tal about his use of social media to blunt Intuit’s threatening suggestion that Mint was participating in false advertising regarding the manner in which they were counting “users.” The Doughboy Attacks.

Social Media

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Advertisers are known for their creative focus, not focus on analytics. But, they're not looking at how those swim lanes interact with each other.

Social Media

InfoChachkie

JUNE 22, 2015

This approach of guiding consumers online and then offline ( on/offline ) through the purchasing process represents the future of commerce, whether it is online to a call or online to an in-store visit. Companies like Invoca and IfByPhone are uniquely positioned to help online advertisers monetize old-fashioned phone calls.

Mobile

SoCal Tech Calendar

JULY 22, 2009

Search and social media guide people directly to a broader range of content, and advertisers need tools to re-aggregate these dispersed eyeballs. Vertical ad networks are responding in force to a fundamental fragmentation in online traffic patterns.

IP

InfoChachkie

JUNE 11, 2012

Richard leveraged the fact that record companies were Student’s biggest advertisers to subsequently launch a record store. Fortunately, his mom instilled in him a tenacity and sense of purpose that successfully guided him “across the fields” and helped him overcome his lack of “book learning.”.

Tips

InfoChachkie

OCTOBER 31, 2011

Utilize quantitative analysis to guide and inform your decisions but do not allow the numbers to dilute your passion. Richard built upon the fact that record companies were Student’s biggest advertisers to subsequently launch a record store. 2) Heart Over Head. “I I never get the accountants in before I start up a business.

Tips

Both Sides of the Table

FEBRUARY 7, 2011

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. Brands like Samsung, LG, and Dunkin Donuts pay Meebo to advertise to users on our partner sites. For Meebo 1.3%

Startup

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We are even looking forward at cable and satellite TV, and providing programming guides to people.

Content

socalTECH

AUGUST 15, 2011

The firm's businesses now include daily deals site Spreebird, advertising network Rovion.com, and product inventory and search site Krillion.com. Chavez also has served at Jones Lang LaSalle, Elementbars.com, and Equity Office Properties. Local.com operates a network on online websites which market local businesses. READ MORE>>.

Marketing

Eric Greenspan

MAY 14, 2013

I will share these great products with the Mommy Bloggers in my network for reviews, sponsored posts, links and advertisements. My ability to recognize truly excellent products will guide me down this path. Win win win. Then, my social relationship skills will allow me access to thousands of bloggers, worldwide.

Technical Review

socalTECH

NOVEMBER 9, 2011

Irvine-based Local Corporation , the publisher of online business guides and directories, as well as operator of the Spreebird.com daily deals site, said today that it has launched a new rich media ad platform.

Media

Startup Professionals Musings

SEPTEMBER 20, 2020

In business, positional authority remains the primary guiding force at this level, and most business relationships stay at this level or below. Emotional comfort level that goes beyond facts (third floor). You feel safe enough to voice opinions, discuss perspectives and share feelings in making decisions. Marty Zwilling.

Startup

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He had the idea that people would want city guides to tell them where to eat and what to do. So he founded … wait … CitySearch.

Competition

socalTECH

OCTOBER 6, 2017

You can use your phone to really guide yourself through game day or through a live event. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics. Depending on who you are, and where you are, we can deliver different advertising.

Mobile

Startup Professionals Musings

APRIL 14, 2021

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. Most experts agree that these people now create and grow more trends than classic push advertisements. Play to exclusivity, uniqueness, and personalization.

Custom

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites.

Startup