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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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GraphEffect Unveils Social Network for Marketers With API

Tech Zulu Event

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. Venture Funding.

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Watch an Ad, Help a Nonprofit Out

Tech.Co

Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action. The app lets users raise money for notable nonprofits by simply watching corporate sponsored videos – aka advertisements. Most recently, I came across Givvr.

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Capturing The Entrepreneurial Energy At StartEngine's Demo Day

socalTECH

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. We help them with this. TechZulu caught up with Conolly and this is what we learn.

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StartEngine Debuts Eight New Startups At Demo Day

socalTECH

StartEngine provides $20,000 to $100,000 in funding to promising startups, and also offers up mentoring, office space, and help in getting those startups to the next stage. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon.

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China Roundup: Tencent’s new US gaming studio and WeChat’s new paywall

TechCrunch LA

Eleven-year-old TiMi currently has a team working out of Los Angeles on global business and plans to grow it into a full development studio that “helps us understand Western players and gives us a stronger global perspective,” said the studio’s international business director Vincent Gao. That’s finally changing.

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