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engage:BDR Aims At Instagram Advertising

socalTECH

Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. engage:BDR says it already has been working with such brands as American Apparel, Nasty Gal and ProActiv in creative video and display advertising campaigns.

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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality.

Pricing 226
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TubeMogul Prices IPO

socalTECH

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 tubemogul software digital video advertising merger acquisition exit' READ MORE>>.

Pricing 147
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SHIFT Aims At Social Advertising Analytics

socalTECH

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns.

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PageWoo Targets Mobile Advertising For Small Businesses

socalTECH

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. According to PageWoo, its new NearWoo product helps small businesses identify, target, and acquire new customers, using geofencing and big data for targeting ads to those customers.

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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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YP Rolls Out New Search Advertising Product

socalTECH

Pricing on the new tool was not announced. The new product includes both technology and consultants to help business owners with hands-on support. local business small advertising search' The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. READ MORE>>.