socalTECH

NOVEMBER 9, 2011

The firm said its Rovion Ad Management Platform (RAMP) is a cloud-based product to help users create and publish original rich media ads. The firm said the new product uses local shopping data from Krillion and other information to incorporate pricing information and in-store product availability in rich media ads.

Media 124

Media Guide Platform Acquisition 124

socalTECH

JUNE 23, 2011

What we're doing there is providing Cause Integration Profiles, where we are letting businesses provide information on what they are doing in the cause area, and not just display it on our site but take that to any website that is interested in it. Ryan Scott: Originally, we started with consumer facing content.

Causecast 222

Causecast Startup Content Education 222

InfoChachkie

JUNE 23, 2011

5) Most great companies have inspiring Origin Stories. The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace. Pre DataPop, the way advertisers delivered a compelling message was a bunch of search analysts and Excel spreadsheets trying to put together ads.

Yahoo 210

Yahoo Startup Advertising Summary 210

socalTECH

AUGUST 15, 2014

You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now. However, I really like algorithmic content recommendation, using machine learning and other crazy geek tech stuff to help provide information to consumers. Keith Bonnici: It was tough. READ MORE>>.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

Startup Professionals Musings

APRIL 20, 2020

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. It then makes use of information, such as purchase history and location, to get as personal as possible. Make the experience genuine, original, and authentic.

Marketing 130

Marketing Technical Advisors Social Media Media 130

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed.

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. They're not ill informed, they're just short on time and think the news networks are biased. We might look at that down the line, in creating branded content, to mix in with original content.

Content 230

Content News Startup Research 230

socalTECH

MARCH 31, 2014

Bitvore (www.bitvore.com) has created a system which takes thousands of sources of data, and extracts intelligence out of it to create actionable information out of that vast stream of real time data. I got involved in Bitvore because I knew some of the original founders from Access360.

Orange County 245

Orange County Startup News IBM 245

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. This version is the shorter, ADHD version.

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

FEBRUARY 28, 2011

As part of those forums, users are now regularly posting links, videos, and other information to others. The company was formed originally to use video as a conversational essence in the social media world. Our model is advertising, and we have people like Sony, Top Gear UK, and other pending campaigns. What's Autostream?

Content 214

Content Startup Tool Advertising 214

socalTECH

JULY 20, 2011

The firm's CEO and co-founder, Jennifer Sargent , has an interesting background, most recently serving as an executive at Variety/Reed Business Information. As a result, consumers would go away after they hit that information. That ended up being a great training ground to learn about online advertising as a revenue stream.

News 173

News Entertainment Startup Bertelsmann 173

Both Sides of the Table

JULY 10, 2011

Our goal is to make the enormous volume of real-time information more manageable for the 99% of companies that lack the infrastructure to process these volumes in real time. DataSift has a product that builds a permanent database for you of just the information you want to capture. Real-time information drives commerce.

Platform 307

Platform News Startup Invest 307

InfoChachkie

JUNE 22, 2015

People continue to surf the web to gather information when making a considered purchase. 75% of all calls to businesses originate on a mobile phone. Companies like Invoca and IfByPhone are uniquely positioned to help online advertisers monetize old-fashioned phone calls. You can follow John on Twitter: @johngreathouse.

Mobile 100

Mobile Technical Review Google Tool 100

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. Vince: On the consulting side we are working with a unique social network, a new television network and some original video content businesses. Example here: [link].

Startup 225

Startup Los Angeles Social Network Twiistup 225

Tech Zulu Event

AUGUST 4, 2011

has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. In plain English, they’ve redesigned the site so that it is more interactive from a social media perspective and not just for viewers but for their content producers and advertising partners.

Web 65

Web Netflix Social Media Product 65

Tech Zulu Event

AUGUST 31, 2010

a little background on Gerry: "He previously led Reuters’ Search and Content Technologies group, bringing deep domain expertise to existing Reuters’ products while driving breakthrough innovation in the delivery of relevant information and insight to customers. Talk about an accomplished and amazing track record individual.

Tips 90

Tips Commerce News Media 90

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? Dave Fink: I was one of the original partners at Sciences, and Jonathan was CTO of the e-commerce staff. We spoke with Dave Fink , CEO and co-founder of Posite, and Jonathan Neddenriep , co-founder and CTO of the company, to learn more.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version. And so it goes with social networking.

Social Network 318

Social Network Networking Web 2.0 Startup 318

InfoChachkie

JULY 9, 2012

This article originally appeared on TechCrunch HERE. Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands. By allowing advertisers to purchase ads across a cadre of YouTubers, Internet TV networks can achieve their efficiency and reach goals.

Google 133

Google Develop Development Funding 133

Tech Zulu Event

JULY 27, 2010

mDialog is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of services to manage and stream high-res video, with in-stream advertising, to mobile devices. It is packed with useful information that many can apply to their works in progress or even a finished product.

Media 68

Media Tips Advertising Mobile 68

Both Sides of the Table

FEBRUARY 12, 2017

Jonah pointed out that originally content companies had to pay cable companies to carry their content and then it became neutral and over time the cable companies actually paid large fees to content creators in order to get access to the highest quality content and differentiate their offering and avoid being commoditized.

Buzzfeed 210

Buzzfeed Media Content News 210

socalTECH

APRIL 14, 2011

It was built originally on the Twitter platform to talk about stocks, and all users had to do was add a dollar sign to ticker symbols to give it context. I think the financial vertical offers lots of native ideas, that aren't just display advertised based, because of all of our information and data. Thanks, and good luck!

Ideas 248

Ideas Web Startup Content 248

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. For more information about Enplug, visit their homepage and Crunchbase profile. Focus on Value, Not Advertising.

Social Media 106

Social Media Startup Screening Advertising 106

socalTECH

OCTOBER 10, 2013

In what is a fairly unusual move, last week, Tradesparq (www.tradesparq.com), a Chinese startup in the area of B2B trade information, said it was planning on setting up its operations here in Southern California, as part of an expansion and scaling of the company. Michael Kleist: My business partner and I were both originally from San Diego.

Southern California 170

Southern California Startup SoCal CTO Hire 170

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space. ► August (3) Venture Capital - What's the rush?

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

socalTECH

JANUARY 5, 2011

Derrick Oien: The original concept of the Chumby was an Internet clock radio, bringing the clock radio into the Internet age. It does that by bringing information, such as news, weather, sports, as well as Internet radio, to the clock radio. Derrick Oien: Originally, people thought of the Chumby as just a hardware device.

Startup 159

Startup Google San Diego Content 159

socalTECH

FEBRUARY 11, 2014

Peter Marx: I think what we are seeing for most consumers, particularly through smartphones, is that shopping, ride services and transportation, and mobile advertising--all of those take place in the urban environment. What do you say to them? That urban environment is managed and governed by the city. That''s the short term goal.

Los Angeles 203

Los Angeles Technology Startup Examples 203

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. For more information about Enplug, visit their homepage and Crunchbase profile. Focus on Value, Not Advertising.

Social Media 81

Social Media Startup Screening Advertising 81

Both Sides of the Table

MAY 23, 2012

This article originally ran on PEHub. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television. This never existed a decade ago.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

SEPTEMBER 1, 2010

Open, democratic, leveling, freeing information from closed networks. I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening.

News 284

News Blogging Search Engine Optimization SEO 284

Both Sides of the Table

AUGUST 9, 2011

This article was originally published on TechCrunch. US TV advertising is $60 billion in its own right. And while I cannot tell you for sure what was going on in VC partner meetings across the world today – I’m a data point of exactly one – I think I have a pretty informed guess. These companies advertise.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Startup Professionals Musings

DECEMBER 14, 2015

Consider the original founders of Apple and Microsoft as examples. In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Thus you need deep pockets or generous investors before advertising or alternative revenue streams can kick in.

Technical Review 60

Technical Review Startup Social Media Competition 60

Both Sides of the Table

JANUARY 12, 2014

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. So What is This Underbelly of Which You Speak? Of course websites like Reddit and HackerNews try to weed out such behavior.

Marketing 379

Marketing Startup SEM SEO 379

Tech Zulu Event

OCTOBER 3, 2012

Their product offerings can benefit business from different perspectives from the producer, to the advertiser, to the end user — they have covered it all flawlessly. With second screen devices, the original storyline can continue and evolve in completely new directions. There is a television/video/content/Internet revolution coming.

Screening 109

Screening Content CTO Hire Platform 109

Both Sides of the Table

SEPTEMBER 17, 2013

You can ask them to come and watch your videos at your owned & operated websites (O&O) where you can make higher margins as well as ask directly for more meaningful customer information such as Facebook connections, Twitter oAuths, email addresses and the like. The most important currency of online businesses is customer information.

Company 339

Company Companies Technical Review Content 339

Both Sides of the Table

MAY 7, 2011

For example, Excel was able to read files from Lotus, and was able to save the file without losing any information. Pricing information. He is responsible for bringing in revenue from advertising and their careers offering. What was the original model for StackOverflow? Marketing materials. Going to trade shows.

Software Review 285

Software Review Software Blogging Startup 285

Both Sides of the Table

MARCH 15, 2010

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. Brad was originally from Dallas and his father is still a practicing doctor there.

Social Network 347

Social Network Networking Blogging RSS 347