Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network?

Networking 366

Networking Media Content Customer 366

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

JUNE 4, 2021

Dewhirst was previously co-founder of advertising technology company Amobee, and also served as President of Blis, and once was a venture investor, running Ballpark Ventures. Foxconn said it recently entered into a strategic alliance with networking products maker Fortinet, which included a $75M investment in Linksys.

Belkin 113

Belkin Advertising Los Angeles Networking 113

Tech Zulu Event

FEBRUARY 24, 2014

Pushup Social, a startup that lets you add a social network to an existing website, has raised $300,000 to build out its technology and launch this Spring. Fans can share content directly on a company’s site, start or join conversations and share posts to other social networks. Startup secures $300,000 seed round.

Social Network 105

Social Network Networking Advertising Sites 105

socalTECH

SEPTEMBER 24, 2014

has acquired mobile ad network PlayHaven from current owner Upsight , the two companies aid this morning. Science said the deal came as it was looking for a mobile advertising firm. PlayHaven Ad Network and its operating team are becoming part of Science''s Growth Labs division. Los Angeles-based Science Inc. READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166

Both Sides of the Table

DECEMBER 5, 2010

Social Networks: Past, Present & Future. I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks?

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. openx mobile advertising auction network server'

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. What is Gloss Network? That's where the initial idea came for Gloss Network. Brands are definitely investing it in the women and mom's space.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 79

Social Media Media Invest Platform 79

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. ProfileTree was a good fit – the branches – network, leaves – people.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

APRIL 24, 2017

Pet sitting and dog walking marketplace operator Rover.com --which just acquired Santa Monica-based DogVacay last month--has has launched a big re-branding as "The Dog People", in its first, national advertising campaign. Rover.com said the move is a result of its recent acquisitino of dog sitting network DogVacay. READ MORE>>.

Santa Monica 113

Santa Monica Advertising Activity Networking 113

socalTECH

MARCH 20, 2014

Phunware , a developer of mobile advertising, application, analytics, and other tools for brands which has operations in both Newport Beach and San Diego, said this week that it has raised $26.25M in a Series E funding. phunware venture capital mobile advertising analytics software' The company is headquartered in Austin. READ MORE>>.

Mobile 147

Mobile Platform San Diego Advertising 147

Startup Professionals Musings

AUGUST 25, 2023

We all see reports of venture capitalists who invest millions in new businesses, but be assured that these investments come only after you have a proven base business, and have a case for scaling it quickly. Network extensively for partners, investors, and suppliers. Explore multiple sources based on your level of need and risk.

Social Media 98

Social Media Metrics Media Tool 98

Tech Zulu Event

APRIL 1, 2014

Today, with the help of the aptly named JOBS act (Jumpstart Our Business Startups Act) and companies like SeedInvest , it has never been easier for companies to gain exposure and enter the investment solicitation process. The investment environment at large in light of the JOBS Act. Total investment interest in startups on SeedInvest?

Invest 100

Invest Startup Technical Review Software Review 100

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? READ MORE>>.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

socalTECH

JUNE 21, 2010

Los Angeles-based Internet advertising firm Hydra , which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge , Adknowledge said this morning. Adknowledge said the acquisition will make it the largest affiliate network measured by its CPC and CPA offers. READ MORE>>.

CPC 178

CPC Advertising Acquisition Networking 178

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

JANUARY 19, 2010

Beverly Hills-based Hydra Network , an online performance-based ad network, has been restructured in a deal where an investor group, Hydra Group led by Hydra founder and CEO, Zac Bradenberg, is purchasing the assets of Hydra LLC , the original owner of the ad network. Financial details of the acquisition were not disclosed.

Beverly Hills 154

Beverly Hills Advertising Acquisition Networking 154

Startup Professionals Musings

OCTOBER 24, 2010

Social networking is indeed the new business networking. Since I’ve been lurking around the various social networks for the last year or so, I’ve learned a few things, so I thought it would be helpful to clue you in on current networking cultures, and how they map into the business networking scene. All the rest.

Social Network 102

Social Network Networking Entrepreneur Statistics 102

TechCrunch LA

OCTOBER 19, 2019

” MediaLab is a holding company that owns several other mobile properties , including anonymous social network Whisper and mixtape app DatPiff. Heyward intended it to be a way for people to share more personal and intimate details — to be a social network for confessions and support rather than harassment.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Ed Braswell, CEO, edo says this is necessary as, “Payments and advertising are colliding; to stay competitive firms are searching for solutions to drive customer acquisition, loyalty and return on marketing investment.”.

Advertising 64

Advertising Media Networking Capital 64

Startup Professionals Musings

NOVEMBER 20, 2022

The authors focus on the many new principles of customer lifetime value in the digital disruptor age, which I believe every business executive and entrepreneur needs to understand, in order to make their business more competitive and investable. Value to second-order customer advertisers is key.

Customer 103

Customer Custom Competition Netflix 103

Startup Professionals Musings

JANUARY 15, 2022

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 126

Social Media Media Startup Platform 126

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. “This idea was seeded within GumGum,” says Tanz.

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

socalTECH

JUNE 25, 2012

The funding included a senior credit facility from Wells Fargo Capital Finance and a subordinated debt and equity investment from SF Capital Group. FastPay offers up credit lines of up to $5M to online content publishers, social marketers, and others to provide better liquidity to those firms.

Equity 145

Equity Advertising Los Angeles Content 145

Startup Professionals Musings

JULY 10, 2022

Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool. Offering irresistible investment propositions and attracting talented and loyal followers is key, as they garner the resources to pursue their goals.

Examples 131

Examples Entrepreneur Technology Resource 131

socalTECH

APRIL 22, 2010

Ventura-based The Trade Desk , the online advertising ad exchange headed by AdECN vet Jeff Green, has added another investor to its recent funding. According to New York-based Wider Wake Networks , it invested more than a half a million dollars in The Trade Desk, as part of the firm's recent $2.5M seed investment round.

Ventura 145

Ventura Advertising Networking Invest 145

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. 8 ) Click-to-call has been around for years, yet RingRevenue has secured non-exclusive relationships with the five largest affiliate networks.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

JANUARY 5, 2022

You'll be investing your time and energy into something with more potential upside in future. Check your business network for a great co-founder or a great designer. Need less expensive advertising? Negotiate, or use social networks, which are virtually free. Negotiate, or use social networks, which are virtually free.

Startup 103

Startup Advertising Social Network Ideas 103

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. s Fox Audience Network. Mark Suster led GRP's investment in the company, with Dana Settle leading Greycroft's involvement. Tags: adly venture capital twitter advertising.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

Startup Professionals Musings

FEBRUARY 23, 2020

The authors focus on the many new principles of customer value in the digital disruptor age, which I believe every business executive and entrepreneur needs to understand, in order to make their business more competitive and investable. Value to second-order customer advertisers is key. Network effects are huge value generators.

Marketing 124

Marketing Customer Custom Competition 124

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. That was on the heels of CEO and Founder Tyler Moebius having several ventures into another ad network. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149