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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Thus, we click!

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Phunware Gets $26.25M For Mobile App Platform

socalTECH

Phunware , a developer of mobile advertising, application, analytics, and other tools for brands which has operations in both Newport Beach and San Diego, said this week that it has raised $26.25M in a Series E funding. phunware venture capital mobile advertising analytics software' The company is headquartered in Austin. READ MORE>>.

Mobile 147
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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

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Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace.

Invest 340
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282
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OpenX Launches New Product

socalTECH

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. openx mobile advertising auction network server'

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7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Attracting key stakeholders requires sensitivity.