Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

JULY 7, 2014

San Diego-based Adtile Technologies , a mobile ad technology company led by Nils Forsblom, has raised $4.5M fruugo finland investment capital venture advertising mobile tenfarms technologies adtile' in a Series A funding. The company did not announce the names of investors in the round. founded by Forsblom.

Technology 157

Technology San Diego Mobile Advertising 157

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The company's prior investors include Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, e.ventures, among others.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

Both Sides of the Table

NOVEMBER 22, 2009

The topic of whether in-stream advertising has heated up. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. GRP Partners invested in GoTo.com which rebranded as Overture.

Advertising 277

Advertising Technical Review GRP Partners Google 277

Startup Professionals Musings

JULY 10, 2022

Here are some recognizable entrepreneurial examples I like, just from the technology space: Driven by an epic ambition. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool. Persuasive and empowering.

Examples 131

Examples Entrepreneur Technology Resource 131

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. helps celebrities, musicians, and other social influencers monetize their Twitter and other activity streams with advertising; the firm is backed by GRP Partners, Greycroft Partners, and LowerMyBills' Matt Coffin.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

APRIL 12, 2021

Los Angeles-based >A href="[link] which develops contextual advertising technology focused on video, has raised $18M in a Series B investment round. The round was led by Intel Capital, and also WISE Ventures, Quest Venture Partners and Mirae Asset Venture Investment, plus angels Mike Baker (Dataxu) and Mike Shehan (SpotX).

Advertising 113

Advertising Los Angeles Content Invest 113

socalTECH

APRIL 29, 2021

Santa Monica-based contextual advertising technology developer GumGum said earlier this month tht it raised $75M in an investment round from Goldman Sachs Growth. As part of the funding, Holger Staude of Goldman Sachs Growth will join GumGum's board of directors.

Santa Monica 113

Santa Monica Advertising Invest Funding 113

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

JANUARY 6, 2012

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals.

Technology 150

Technology Miramar Venture Capital Google 150

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Unilever buys Dollar Shave Club for reported $1B value. They aren’t the only ones.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

FEBRUARY 19, 2010

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company. Rubicon also said in its announcement that it had year-over-year growth of 270%, and that during 2009 it made its first acquisition, of technology firm Others Online.

Invest 133

Invest Clearstone Acquisition Advertising 133

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. real estate investment playa vista west angeles realestate technology media growth jobs' READ MORE>>.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

socalTECH

APRIL 26, 2010

Burbank-based venture capital firm Steamboat Ventures , which is affiliated with the Walt Disney Company, has led a new investment in a Bay area video advertising and monetization firm, FreeWheel. Steamboat's investment was led by Dan Beldy. According to FreeWheel, Steamboat led a $16.8M

Advertising 100

Advertising Steamboat Ventures Burbank Venture Capital 100

socalTECH

JUNE 4, 2021

Dewhirst was previously co-founder of advertising technology company Amobee, and also served as President of Blis, and once was a venture investor, running Ballpark Ventures. Linksys is owned by Foxconn Interconnect Technology, which merged with the parent company of Linksys, Belkin International, back in 2018.

Belkin 113

Belkin Advertising Los Angeles Networking 113

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. rubicon project advertising merger exchange exit technology rubi' Rubicon--which priced at $15.00 and Mayfield.

Clearstone 187

Clearstone Santa Monica Advertising News 187

socalTECH

SEPTEMBER 9, 2015

San Diego-based Chalk Digital , a provider of location-based, mobile advertising technology aimed at local businesses, said today that it has raised a seed funding round. Size of the funding was not announced. The funding came from Composite Capital Partners, Kernal Capital Inc., Chalk Digital is led by Craig Hagopian. READ MORE>>.

Seed Funding 100

Seed Funding Mobile Technology Funding 100

socalTECH

FEBRUARY 1, 2021

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. Viant is led by technology veteran Tim Vanderhook, who founded Viant with brothers Chris and Russ. and $21.00

Acquisition 113

Acquisition Class Advertising Media 113

socalTECH

APRIL 15, 2010

Southern California venture capital investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M Southern California's investment totals bucked the national trend, which found that there was a 9 percent drop in dollars to $4.7 of the total invested in Q1.

Southern California 208

Southern California Orange County Invest GRP Partners 208

Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI. Marty Zwilling.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory. READ MORE>>.

OpenX 174

OpenX Mobile Advertising Software Development 174

socalTECH

JANUARY 10, 2013

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.

Bertelsmann 174

Bertelsmann GRP Partners Advertising Tool 174

socalTECH

JUNE 29, 2017

Fund size: $400M (Fund VI) Managing Partners: Mark Suster, Yves Sisteron Partners: Greg Bettinelli, Kara Nortman, Kobie Fuller, Kevin Zhang Investment interests: Seed or A-Round investments with a median check size of $2.8 Managing Director: Bill Maris (formerly of GV/Google Ventures) Investment interests: Health care investments.

Southern California 178

Southern California Venture Capital Artificial Inteligence Capital 178

socalTECH

MARCH 16, 2017

Managing Director: Derek Norton Investment interests: Connected consumer, Internet infrastructure, next generation e-commerce, digital media, gaming, augmented reality, artificial intelligence, consumer Internet, and some ad tech. Managing Director: Ryan Blair Investment interests: Companies which leverage direct-to-consumer model.

Southern California 138

Southern California Artificial Inteligence Funding SoCal 138

socalTECH

OCTOBER 8, 2013

Los Angeles-based social advertising technology developer Adly announced today that it has added a new investor, with ties to professional athletes and celebrities. Financial details of the investment were not announced. twiter media social advertising celebrity capital venture adly' READ MORE>>.

Social Media 170

Social Media Advertising Media Los Angeles 170

socalTECH

APRIL 12, 2011

Derek Norton is head of Los Angeles-based Watertower Group (www.watertowergroup.com), a firm which helps companies raise funding, one of the rare companies which has a track record and good reputation helping companies with fundraising, and also runs its own investment fund. Derek Norton: Technology is a commodity.

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

socalTECH

JULY 17, 2019

Santa Monica-based GumGum Sports , which uses computer vision technology to analyze the value of sponsorship of sporting events, says that the recent matches at the World Cup, featuring the U.S. Women's National Team, was a lost opportunity for the tournament. GumGum said it caculated $2.96M in sponsor value for that spot over the three U.S.

Artificial Inteligence 133

Artificial Inteligence Screening Santa Monica .Net 133

socalTECH

MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The company said it invested over $50M in R&D efforts towards its technology an product in 2017. READ MORE>>.

OpenX 124

OpenX .Net Advertising Los Angeles 124

L.A. Business Journal

MARCH 13, 2018

OpenX, a Pasadena-based programmatic advertising technology company, announced $172 million in 2017 revenue in a March 13 report. In addition, OpenX invested $50 million into research and development this past year.

OpenX 100

OpenX Report Pasadena Advertising 100

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 147

OpenX Advertising Web Los Angeles 147

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures and Samsung Venture Investment Corporation. READ MORE>>.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company''s financial products are useful to many media businesses who typically see long delays between ad impressions and actual payments from advertisers.

Advertising 157

Advertising Web Los Angeles Mobile 157