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How Innovative Digital Advertising Startups are Changing the $150 Billion Advertising Market

SoCal Tech Calendar

Thursday, June 18, 2009 -- OCTANe Innovation Series  How Innovative Digital Advertising Startups are Changing the $150 Billion Advertising Market. Orange County is home to a number of innovative startups that are shaking up the established advertising industry. See [link] (more).

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NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? Especially if the idea could be whipped-up by a few 24-year olds in a few weeks? "We are doing something in mobile advertising."

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NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? Especially if the idea could be whipped-up by a few 24-year olds in a few weeks? "We are doing something in mobile advertising."

Startup 198
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Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Startups Made Simple. Advertisers. SoCal IP Law Group LLP - IP Counselors For Technology Companies. and international patent and trademark procurement - IP.

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How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition

SoCal Tech Calendar

Tuesday, July 20, 2010 -- How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition. See [link] (more).

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. What makes up revenue?

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How Catalog Is Helping SMBs Compete Against Big Brands

socalTECH

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M What were some of the things you thought about before deciding to set up your headquarters in LA?

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