socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. As part of the rebranding, the company said it has named Stephanie Grossman as SVP, Business Development, Sales and Marketing. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

socalTECH

OCTOBER 29, 2013

Santa Monica-based Convertro , the developer of marketing analytics software headed by startup veteran Jeff Zwelling, has bolstered its executive talent base today, announcing the hiring of new new VPs. convertro executive marketing analytics attribution saas software' READ MORE>>.

Santa Monica 153

Santa Monica SaaS Advertising Software 153

socalTECH

JANUARY 17, 2012

Santa Monica-based Convertro , the venture backed, advertising analytics and optimization firm run by Jeff Zwelling, said today that it has hired Armen Avedissian as its Chief Operating Officer. Convertro's offers up technology to track marketing conversions, helping companies to optimize their marketing efforts to drive sales.

MyLife 205

MyLife eHarmony Santa Monica Advertising 205

socalTECH

JANUARY 14, 2013

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.

Santa Monica 147

Santa Monica Advertising Equity Entrepreneur 147

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Sales 133

socalTECH

JULY 7, 2011

Santa Monica-based Broke Girl's Guide , a startup focusing in on daily deals and information for women, has scored a small debt funding round, according to a regulatory filing by the firm this week. Broke Girl's Guide runs a daily deal newsletter with offers, online promos, and sales information. READ MORE>>.

Guide 230

Guide Funding Newsletter Santa Monica 230

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

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Screening Santa Monica Advertising News 100

Tech Zulu Event

JUNE 10, 2014

The real estate impact of this activity can probably be traced to the 2011 arrival of Google in the Frank Gehry-designed “binoculars” building on Main Street in Santa Monica. But it was the low-key, creative beach vibe of Venice and Santa Monica that spurred a spate of start-ups to seek offices and homes. In West L.A.,

Entertainment 108

Entertainment Santa Monica Journal Belkin 108

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

MAY 7, 2012

more--or you can go online and use Fine Art America (www.fineartamerica.com), a Santa Monica company which is doing. Fine Art America handles all of the details of fulfilling sales for images. photographer and live here in Santa Monica, you can take an image of the Santa Monica Pier. I knew, if you.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

socalTECH

FEBRUARY 7, 2012

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.

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Press Social Media Santa Monica Media 196

socalTECH

JUNE 30, 2011

Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. One, is the issue of whether Amazon should have to collect sales tax for California. I think there are two things going on.

CPC 279

CPC Santa Monica Southern California Sales 279

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. We're taking a different approach.

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San Diego Social Media Commerce Snapchat 159

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. Calls are changing but not dying.

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Email SaaS Venture Capital Google 339

socalTECH

DECEMBER 1, 2009

We invite you to the Second Annual Digital Family Reunion on Wednesday, December 2nd at Wokcano Restaurant in Santa Monica from 6-11pm. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market. Read more below for details. It's time again to come together for the holidays!

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? “GumGum’s always been ahead of its time in what we’ve introduced to the market. Instead, we’ve matured and grown our technologies and sales infrastructure to a point where the intersection between where we are and where we want to be is perfect to facilitate growth. .

Technical Review 76

Technical Review Advertising Google Screening 76

Both Sides of the Table

JULY 1, 2010

-Company plans to use the capital to build out sales and marketing and r&d. -a Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad. Makes money by partnering with brands and marketers to publish location-triggered content. a fbFund winner. Current round: $4.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It isn’t written by them or any marketing department – so please take it for what it is. I’ll explain in detail below. Now, the details … 1.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

AUGUST 8, 2012

Santa Monica-based Fundable (www.fundable.com) is a newly launched, crowdfunding site which is headed by local entrepreneur Wil Shroter. Because we want to get into production, marketing, and sales, right now we're listing on Fundable.com. Investors are a lot more skeptical, and a lot more risk adverse.

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Startup Sites Patents Outsource Development 252

Tech Zulu Event

OCTOBER 11, 2012

The firm says nearly 20% of all brides now shop for or sell a gently used wedding dress online, compared with just 6% in 2009 and they firmly believe Recycled Bride is helping make the sales even more possible. Recycled Bride was founded in 2009 in Santa Monica, CA. What is Recycled Bride? month Recycled Bride Pro account.

Design 84

Design Social Media Sales Sites 84

Tech Zulu Event

NOVEMBER 28, 2011

I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Their first few weeks in business we’d have brainstorming sessions on how to market.

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Metrics Email Startup Technical Review 87

socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. This is a really big, $50 million business at least, and we really want to own the market. It's something like between $50M and $100M in sales per year.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

SoCal Delicious

OCTOBER 8, 2012

Loading… Markets. Loading… Market Data. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9 Another client of Mr. Rappaports, Mich Mathews, formerly the head of marketing for Microsoft. The units, asking $500,000 to $2 million, hit the market in about a month.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Tech Zulu Event

AUGUST 31, 2011

When tickets went on sale over a month ago, we expected the regular ticket sales cycle, however we were more than surprised when Startup Weekend LA sold out in 6 hours! That’s right… just about the same amount of time it takes to sell out a Radiohead show at the Forum.

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Los Angeles Startup Angel Tech Coast Angels 73

Both Sides of the Table

FEBRUARY 15, 2011

I live in the city of Santa Monica. If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. The LA / Southern California market has many people who are now on their second and third companies.

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Venture Capital Southern California Google Startup 313