Tech Zulu Event

SEPTEMBER 4, 2012

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. What is LAGbook? Why the name?

Social Network 100

Social Network Networking Advertising Startup 100

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. READ MORE>>.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. The second piece, is we distribute that across search engines and social networks. In the process of doing that, we discovered some things.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

DECEMBER 8, 2021

If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 142

Social Media Media Platform Custom 142

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Reserve the same names on the leading social networks and blogs. Marketing is top priority.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

DECEMBER 3, 2021

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Startup 106

Startup Pricing Cloud Computing Custom 106

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. Top 3 Important Facebook Marketing Trends to Watch and Emulate.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

Examples 131

Examples Entrepreneur Technology Resource 131

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Pricing 123

Pricing Cloud Computing Custom Customer 123

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. Foreign Service. I've known Farida for quite a while. Maybe ten years.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

JANUARY 5, 2022

Need less expensive advertising? Ad revenue is still down as companies right-size marketing budgets. Negotiate, or use social networks, which are virtually free. They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Markets don't "reduce headcount."

Startup 103

Startup Advertising Social Network Ideas 103

Startup Professionals Musings

JULY 18, 2012

If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

MARCH 2, 2019

If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 98

Social Media Platform Media Custom 98

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Tech.Co

MARCH 5, 2015

Susan is a startup coach and the founder of Givelocity, a social network for giving that offers a new spin on crowdfunding for good. She was a member of the founding team at LinkExchange, pioneering the online banner advertising network. She’s been on the founding team of 9 startups, six with successful exits.

Santa Barbara 70

Santa Barbara Startup Mentor Social Network 70

TechCrunch LA

JANUARY 19, 2020

Although Arena of Valor didn’t quite take off in Western markets, it has done well in Southeast Asia in part thanks to Tencent’s publishing partnership with the region’s internet giant Garena. That raises the question of whether Tencent can replicate its success in overseas markets where its social apps are largely absent.

Tips 149

Tips Activision Mobile Tool 149

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. We spoke with Allison Dollar, Chief Strategy Officer at the company and member of the founding team, about what the company's service is all about. What is the SnapCuts service?

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

JANUARY 30, 2017

In the world of social networking, there are lots of apps and services which connect you with people you know, but not so many which help you connect with others like you. Is there a need for yet another social networking app? This is the year, according to all the data, where mobile messaging will surpass social.

Startup 100

Startup Social Network Southern California Mobile 100

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Startup Professionals Musings

OCTOBER 4, 2019

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

Resource 97

Resource Entrepreneur Social Network SpaceX 97

Startup Professionals Musings

DECEMBER 1, 2017

The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). As an experienced business advisor, here is my current summary, with some of the pros and cons or special considerations for each: Product is free, revenue is from advertisers.

Pricing 66

Pricing Custom Customer Advertising 66

Startup Professionals Musings

NOVEMBER 1, 2015

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Startup 116

Startup Pricing Cloud Computing Custom 116

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. These are all minimal-cost survival marketing efforts.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

socalTECH

FEBRUARY 4, 2013

We had been looking at the social commerce category, broadly speaking, and I thought that here was an interesting opportunity to fuse together entertainment, gaming, shopping, and social networking online, and that this concept accomplished that incredibly. Who has been signing upf or the service, and why?

Commerce 153

Commerce Sites Entertainment Social Network 153

Startup Professionals Musings

MARCH 30, 2019

Need less expensive advertising? Ad revenue is still down as companies right-size marketing budgets. Negotiate, or use social networks, which are virtually free. They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Markets don't "reduce headcount."

Startup 80

Startup Advertising Social Network Ideas 80

Startup Professionals Musings

AUGUST 31, 2014

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). Product is free, but you pay for services. Cost-based model. Subscription model. Product line pricing.

Startup 114

Startup Pricing Custom Customer 114

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

SEPTEMBER 3, 2013

These days, I’m hearing more and more that Location-Based Services (LBS) are transforming the smartphone Industry, but only for consumers. Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Provide focused event marketing.

Competition 84

Competition Entertainment Advertising Social Media 84

Startup Professionals Musings

AUGUST 24, 2013

If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

FEBRUARY 18, 2017

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54