socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183

Develop Development Marketing Santa Monica 183

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

Startup Professionals Musings

OCTOBER 24, 2010

Social networking is indeed the new business networking. Since I’ve been lurking around the various social networks for the last year or so, I’ve learned a few things, so I thought it would be helpful to clue you in on current networking cultures, and how they map into the business networking scene.

Social Network 102

Social Network Networking Entrepreneur Statistics 102

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. socialactive spreeify social networking advertising html5' Pricing on the new product were not announced.

Platform 173

Platform Social Network Advertising Los Angeles 173

Tech Zulu Event

SEPTEMBER 4, 2012

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. What is LAGbook? Why the name?

Social Network 100

Social Network Networking Advertising Startup 100

socalTECH

DECEMBER 9, 2013

Westlake Villlage-based ValueClick has inked a partnership deal with Twitter , to help marketers reach Twitter''s audience through Promoted Tweets and Promoted Accounts, the company announced Friday. According to ValueClick, it is integrating Twitter''s services into its 1:1 personalized marketing solution. READ MORE>>.

Social Network 147

Social Network Advertising Networking Marketing 147

TechCrunch LA

OCTOBER 28, 2021

As urban rental markets recover and people flock back to cities, people are once again finding themselves with plenty of new neighbors in communities which are trying to embrace a renewed vibrancy of post-lockdown life. OneRoof is building a social network for residential buildings.

Social Network 186

Social Network Organization Los Angeles Startup 186

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age.

Case Study 120

Case Study Study Customer Custom 120

Tech Zulu Event

OCTOBER 17, 2012

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree. What is ProfileTree? We help them with this.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. READ MORE>>.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. The second piece, is we distribute that across search engines and social networks. The third piece, is monetizing content.

Marketing 232

Marketing Funding Content Writing 232

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

JANUARY 24, 2012

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development.

Sales 213

Sales Marketing Santa Monica Media 213

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. All Your Marketing Apps In One Place. Social Network For Marketers. Real time, Data-Based Intelligence.

Marketing 67

Marketing Help Social Network Class 67

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. Top 3 Important Facebook Marketing Trends to Watch and Emulate.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. The post Science Inc Names 500 Startups Matt Monahan as VP Social Media Marketing appeared first on TechZulu.

Social Media 82

Social Media Media Marketing Startup 82

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Reserve the same names on the leading social networks and blogs. Marketing is top priority.

Startup 160

Startup Patents Competition Social Network 160

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. The only named solution will have been yours. And as a result, more money is flowing into story-telling.

Case Study 212

Case Study Study Social Network Advertising 212

Startup Professionals Musings

DECEMBER 3, 2021

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Make social media an integrated part of an overall strategy.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

DECEMBER 8, 2021

Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty. Without social media, companies must rely on incoming calls and letters to address customer problems and concerns with products and services. Don’t put all your marketing eggs in one basket.

Social Media 142

Social Media Media Platform Customer 142

LATechDigest

OCTOBER 7, 2016

.” Wise words from former Sony President of Marketing Dwight Caines, who was honored at the 2nd annual Hollywood in Pixels event, founded by 20th Century Fox / Warner Bros marketing exec Bettina Sherick. bettina welcomes you to #hollywoodinpixels honoring Hollywood's digital mktg pic.twitter.com/2Ra2OaloKs.

Hollywood 49

Hollywood Marketing Digital Hollywood Social Network 49

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

Examples 131

Examples Entrepreneur Technology Resource 131

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Marketing cost is not the best measure of success.

Sites 156

Sites Product Social Network Press 156

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288

Media Advertising Screening Content 288

socalTECH

SEPTEMBER 21, 2012

The company said it has become a Strategic Preferred Marketing Developer (PMD) by Facebook, which it says is the "highest distinction" offered by Facebook to its marketing partners. GraphEffect develops marketing analytics tools which tap into the world of social networking and media.

Santa Monica 167

Santa Monica Social Network Tool Marketing 167

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've known Farida for quite a while. Maybe ten years. landing pages, etc.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

JANUARY 5, 2022

Need less expensive advertising? Ad revenue is still down as companies right-size marketing budgets. Negotiate, or use social networks, which are virtually free. They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. Markets don't "reduce headcount."

Startup 103

Startup Advertising Social Network Ideas 103

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

AUGUST 17, 2022

Build and advertise yourself as a “brand” that is the best at what they do. With today’s pervasive Internet and social networks, people can see how you act outside of work, as well as inside. I see too many otherwise smart professionals and leaders who see social media as a pulpit where they can attack other groups and causes.

Tips 121

Tips Social Media Mentor Technical Review 121

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

JULY 18, 2012

Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty. Without social media, companies must rely on incoming calls and letters to address customer problems and concerns with products and services. Proactive customer service. Keep up with the competition.

Social Media 79

Social Media Media Marketing Platform 79

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Tech Zulu Event

SEPTEMBER 13, 2011

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience. I have this conversation all the time.

Sites 61

Sites Marketing Social Media Tips 61