Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 98

Social Media Platform Media Customer 98

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

JANUARY 15, 2022

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. READ MORE>>.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

Tech Zulu Event

OCTOBER 17, 2012

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree. What is ProfileTree? We help them with this.

Advertising 79

Advertising Services Social Network Startup 79

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. All Your Marketing Apps In One Place. Social Network For Marketers.

Marketing 67

Marketing Help Social Network Class 67

TechCrunch LA

JANUARY 19, 2020

Although Arena of Valor didn’t quite take off in Western markets, it has done well in Southeast Asia in part thanks to Tencent’s publishing partnership with the region’s internet giant Garena. That raises the question of whether Tencent can replicate its success in overseas markets where its social apps are largely absent.

Tips 149

Tips Activision Mobile Tool 149

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Last year, Emarketer estimated that Facebook’s revenue from advertising was $3.8

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

APRIL 13, 2019

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 79

Social Media Media Invest Platform 79

Tech.Co

NOVEMBER 23, 2015

These alternative platforms have, in turn, grabbed the attention of entrepreneurs who recognize the market vertical isn’t shrinking anytime soon. Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action.

Help 97

Help Pepperdine Social Media Advertising 97

socalTECH

JANUARY 30, 2017

In the world of social networking, there are lots of apps and services which connect you with people you know, but not so many which help you connect with others like you. Is there a need for yet another social networking app? This is the year, according to all the data, where mobile messaging will surpass social.

Startup 100

Startup Social Network Southern California Mobile 100

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've known Farida for quite a while. Maybe ten years. landing pages, etc.

Marketing 150

Marketing Social Media Blogging Media 150

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

Help 113

Help Commerce Platform Orange County 113

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. They can then share that across a social network.

Social Network 246

Social Network Mobile Media Examples 246

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

APRIL 4, 2015

When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. billion users).

Social Media 108

Social Media Media Startup Tips 108

Tech Zulu Event

SEPTEMBER 13, 2011

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience. I have this conversation all the time.

Sites 61

Sites Marketing Social Media Tips 61

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. Pick the right platform for your business.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Too many executives believe that things must be either A or B, and can’t be both.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

APRIL 9, 2017

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 66

Social Media Media Tips Platform 66

Tech Zulu Event

MARCH 16, 2013

One that you will not want to miss if your business is selling to other businesses, and you are not sure how to utilize the power of social networks to promote your brand. One of the reasons we wanted to put this panel on is that there is so much growth in the B2B marketing world.”. work best for your businesses.

Social Media 107

Social Media Media Case Study Study 107

Startup Professionals Musings

OCTOBER 2, 2013

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 101

Social Media Media Entrepreneur Metrics 101

socalTECH

OCTOBER 20, 2015

David Dundas: Decisive analyzes images and videos on social networks, to help brands understand what makes their fans want to share and not share. Fortunately our previous business was an advertising business, and we processed terabytes and terabytes of data a month. What is Decisive? David Dundas: This is hard stuff.

Content 100

Content Burbank Startup Social Media 100

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). encouraging an open platform where 3rd parties can make lots of money]. And so it goes with social networking.

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

APRIL 14, 2011

Howard Lindzon: StockTwits is a verticalized community for people to share stock ideas and market ideas, 24/7. It was built originally on the Twitter platform to talk about stocks, and all users had to do was add a dollar sign to ticker symbols to give it context. What's the whole story behind StockTwits and how it came about?

Ideas 248

Ideas Web Startup Content 248

Tech Zulu Event

JULY 15, 2013

TechZulu caught up with Kaleio founder & CEO, Jim Riley who promised that Kaleio is giving students or non-executives tools needed to succeed as until now, there hadn’t been a platform for them to directly and professionally network with others within their desired industry. Will there be any integration between the two platforms?

Yahoo 100

Yahoo Platform Social Network Tool 100

Startup Professionals Musings

AUGUST 22, 2012

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

AUGUST 10, 2009

Our interview this morning is with Babette Pepaj , CEO and founder of BakeSpace (www.bakespace.com), a local Los Angeles startup focused on social networking around food. Babette Pepaj: BakeSpace is a food social network and recipe swap. So very much a social network involved? What is BakeSpace?

Social Network 174

Social Network Startup Sites Networking 174

Both Sides of the Table

DECEMBER 19, 2011

It isn’t open in either its standards or in the way that applications are marketed and distributed. In other words, our mobile devices are all powerful and the network that they connect into sucks. Social networking is peaking. I will cover this in my post. A (Very) Brief (and Selective) History in Computing.

Web 355

Web HTML Mobile Social Network 355

socalTECH

MARCH 1, 2012

While I was there, I was product manager leading efforts to include third party content into the platform. After IAC, I started my own company, MerchEngines, which was a search marketing platform for local businesses. We sold that to IAC. After I met the team here at Idealab, we hit it off.

Southern California 245

Southern California Idealab Startup Customer 245

Startup Professionals Musings

JUNE 18, 2011

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 93

Social Media Media Entrepreneur Platform 93

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

DECEMBER 1, 2017

The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). As an experienced business advisor, here is my current summary, with some of the pros and cons or special considerations for each: Product is free, revenue is from advertisers.

Pricing 66

Pricing Customer Custom Advertising 66